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- Ryall R. Carroll, Ph.D.
He has taught Marketing at both the graduate, undergraduate and executive level across four continents- The US, Europe, Asia and Africa. In addition, Dr.Carroll has been recognized by the college by receiving the Outstanding Service Award 2014-2015, Teaching Excellence Award 2012-2013 and Best Practice-Based Research Publication 2011-2012.
Prior to pursuing his academic career, Dr. Carroll held various marketing leadership positions at NOP Worldwide Marketing Research Company and Ralston Purina Company. Dr. Carroll earned his MS in Marketing Research from the University of Texas at Arlington, and his BA in Economics from the University of Rochester.
Teaching Interests
Consumer Behavior
Marketing Management
Research Interests
Language in marketing communications
Courses Taught
Select Publications
Journal Articles
Carroll, W. R., and Vallen, B. (2014). Compromise and attraction effects in food choice. International Journal of Consumer Studies. vol. 38, pp. 636-641.
Carroll, W. R. (2014). The Merits of Giving an Extra Credit Quiz. College Teaching. vol. 62,
Carroll, R., and Luna, D. (2011). The Other Meaning of Fluency: Content Accessibility and Language in Advertising to Bilinguals. Journal Of Advertising. vol. 40, pp. 73-84.
Kramer, T., and Carroll, W. R. (2008). The Effect of Incidental Out-of-Stock Options on Preferences. Advances In Consumer Research. vol. 2, pp. 159-160.
Books Chapters
Carroll, W. R., Luna, D., and Peracchio, L. (2007). Dual Language Processing of Marketing Communications. In: Psycholinguistic Phenomena in Marketing Communication. Lawrence Erlbaum Associates. pp. 221-246.