Ryall R. Carroll, Ph.D.

Dr. Ryall Carroll joined St. John’s University in Fall 2008 after completing his Ph.D. in Marketing at the City University of New York - Baruch College. He currently serves as the Director of the MS in Marketing Intelligence program. His research focuses on consumer behavior, including psycholinguistics, sociolinguistics, and behavioral decision theory, and has been published in top academic journals, such as the Journal of Advertising and Marketing Letters, as well as in books like Psycholinguistic Phenomena in Marketing Communications. Dr. Carroll has presented his research at prominent academic conferences, including the Association for Consumer Research, the American Marketing Association, and the Society for Consumer Psychology.

Dr. Carroll has taught marketing at the graduate, undergraduate, and executive levels across four continents—the U.S., Europe, Asia, and Africa. He has also been recognized by the college with the Outstanding Service Award (2014-2015), the Teaching Excellence Award (2012-2013), and the Best Practice-Based Research Publication Awards (2011-2012 and 2019-2020).

Before his academic career, Dr. Carroll held various marketing leadership roles at NOP Worldwide Marketing Research Company and Ralston Purina Company. He earned his MS in Marketing Research from the University of Texas at Arlington and his BA in Economics from the University of Rochester.Marketing Research
Consumer Behavior
Entrepreneurship
Marketing ManagementConsumer Judgment and Decision Making
Language in marketing communications

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