Carroll, W. R., Cadet, F., and Kachersky, L. (2022). Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty . Journal of Brand Strategy. vol. 10, pp. 377-388.
Carroll, W. R., and Casselman, M. (2019). The Lean Discovery Process in Digital Business Startups: The Case of raiserve. Innovation and Entrepreneurship Theory and Practice.
Carroll, W. R., and Vallen, B. (2014). Compromise and attraction effects in food choice. International Journal of Consumer Studies. vol. 38, pp. 636-641.
Carroll, R., and Luna, D. (2011). The Other Meaning of Fluency: Content Accessibility and Language in Advertising to Bilinguals. Journal Of Advertising. vol. 40, pp. 73-84.
Kramer, T., and Carroll, R. (2009). The effect of incidental out-of-stock options on preferences. Marketing Letters. vol. 20, pp. 197-208.
Carroll, W. R., Luna, D., and Peracchio, L. (2007). Dual Language Processing of Marketing Communications. In: Psycholinguistic Phenomena in Marketing Communication. Lawrence Erlbaum Associates. pp. 221-246.