Ryall R. Carroll, Ph.D.

Associate Professor

PhD, Marketing, Baruch CollegeMS, Marketing Research, University of TexasBA, Economics, University of Rochester

Dr. Ryall Carroll has been at St. John’s University since the Fall of 2008, after completing his Ph.D. in marketing at the City University of New York - Baruch College. His research focuses on consumer behavior, including psycholinguistics, sociolinguistics and behavioral decision theory. Dr. Carroll's work has been published in top academic journals including the Journal of Advertising, Marketing Letters, as well in books such as Psycholinguistic Phenomena in Marketing Communications. Dr. Carroll has presented his research at prominent academic conferences including The Association for Consumer Research and Society for Consumer Psychology.

He has taught Marketing at both the graduate, undergraduate and executive level across four continents- The US, Europe, Asia and Africa. In addition, Dr.Carroll has been recognized by the college by receiving the Outstanding Service Award 2014-2015, Teaching Excellence Award 2012-2013 and Best Practice-Based Research Publication 2011-2012.

Prior to pursuing his academic career, Dr. Carroll held various marketing leadership positions at NOP Worldwide Marketing Research Company and Ralston Purina Company. Dr. Carroll earned his MS in Marketing Research from the University of Texas at Arlington, and his BA in Economics from the University of Rochester.

Teaching Interests

Marketing Research
Consumer Behavior
Marketing Management

Research Interests

Consumer Judgment and Decision Making
Language in marketing communications

Courses Taught

HON

3301

PRIN OF MARKETING-HONORS

MGT

3336

SOCIAL ENTERPRISE MANAGEMENT

MKT

2301H

PRINCIPLES OF MARKETING (HON)

MKT

BRUS

MKT: TRAVEL TO BRUSSELS

MKT

603

DYNAMICS OF CON MOT & BEHAVIOR

MKT

2301

PRINCIPLES OF MARKETING

MKT

3312

BASIC MARKETING RESEARCH

MKT

3332

ENTREPRENEURIAL MARKETING

Select Publications

Journal Articles

Carroll, W. R., Cadet, F., and Kachersky, L. (2022). Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty . Journal of Brand Strategy. vol. 10, pp. 377-388.

Carroll, W. R., and Casselman, M. (2019). The Lean Discovery Process in Digital Business Startups: The Case of raiserve. Innovation and Entrepreneurship Theory and Practice.

Carroll, W. R., and Vallen, B. (2014). Compromise and attraction effects in food choice. International Journal of Consumer Studies. vol. 38, pp. 636-641.

Carroll, R., and Luna, D. (2011). The Other Meaning of Fluency: Content Accessibility and Language in Advertising to Bilinguals. Journal Of Advertising. vol. 40, pp. 73-84.

Kramer, T., and Carroll, R. (2009). The effect of incidental out-of-stock options on preferences. Marketing Letters. vol. 20, pp. 197-208.

Books Chapters

Carroll, W. R., Luna, D., and Peracchio, L. (2007). Dual Language Processing of Marketing Communications. In: Psycholinguistic Phenomena in Marketing Communication. Lawrence Erlbaum Associates. pp. 221-246.