Seunghyun "Brian" Park

Assistant Professor
PhD, Hospitality Management, Kansas State UniversityMS, Tourism Science, Hanyang UniversityBS, Tourism Science, Hanyang University
Dr. Park joined the faculty in 2017 as an Assistant Professor of the Division of Administration and Economics for the College of Professional Studies at St. John’s University.

His research interests include customer experience management and marketing in hospitality and tourism, social media analytics, quality of life, and tourism for disabled travelers. Dr. Park’s research papers have been published in leading peer-reviewed journals including Annals of Tourism Research, Tourism Management, International Journal of Contemporary Hospitality Management, Sport Management Review, Journal of Travel & Tourism Marketing, Urban Design International, Journal of Hospitality and Tourism Technology, Industrial Management & Data Systems, Event Management, Journal of Tourism Sciences, Journal of Tourism Studies and so on.

Dr. Park’s teaching interests are tourism and event marketing, hospitality service management, social media analytics, hotel and casino operation, and human resource management. He worked at several tourism research institutes, a newspaper company, and Sheraton Hotel. He had participated in many projects as a researcher to investigate customer perceptions and evaluations of events and tourism attractions, establish hospitality marketing strategies, develop medical tourism, and promote tourism for disabled travelers.

He earned his Ph.D. in Hospitality and Dietetics Administration from Kansas State University and both his Master’s and Bachelor’s degrees in Tourism Science from Hanyang University in South Korea.

Teaching Interests

Tourism and Event Marketing
Hospitality Service Management
Social Media Analytics
Hotel and Casino Operation
Human Resource Management

Research Interests

Event Tourism Management
Customer Experience Management
Tourism Marketing
Social Media Analytics / Big Data Analysis
Quality of Life
Tourism for Disabled Travelers

Courses Taught

HMT
1000
ORIENTATION-HOSPITALITY MANAGE
HMT
1001
PRINCIPLES OF HOTEL OPERATIONS
HMT
1002
FRONT OFFICE OPERATIONS
HMT
1005
TRAVEL AND TOURISM
HMT
1009
H.M. CAPSTONE COURSE
HMT
1010
HOSPITALITY HR MANAGEMENT
HMT
1030
HOSPITALITY MARKETING
HMT
1063
EVENT MANAGEMENT PRACTICUM
HMT
1065
SPECIAL EVENTS & MEETING MGT
HMT
1070
CURRENT ISSUES HOSP & TOURISM
HMT
1072
RESORTS MANAGEMENT
HMT
1074
GAMING OPERATIONS MANAGEMENT
HMT
1093
IND. STUDY-HOSPITALITY MGMT.
HMT
2003
DISNEY INTERNSHIP EXPERIENCE I
IHM
105
SOC MED ANLYTICS & TECH IN HOS
IHM
108
HOSPTLTY ANALYTIC & DEC MAKING
IHM
111
EVENT & FESTIVAL MANAGEMENT