David P. Hedlund, Ph.D.

Associate Professor
PhD, Sport Management , Florida State UniversityMasters in Public Administration (MPA), Public Administration, Farleigh Dickinson UniversityBA, History, Social Studies Education, Coaching, St. Olaf College
Dr. Hedlund is an Associate Professor and the Chairperson of the Division of Sport Management, and he has more than twenty years of domestic and international experience in sport, esports, coaching, business and education. As an author, Dr. Hedlund is the lead editor of the first textbook ever published on esports titled Esports Business Management, and he has more than 30 additional journal, book chapter and related types of publications, in addition to approximately 50 research presentations. In recent years, Dr. Hedlund has acted as a journal, conference and book reviewer for sport, esports and business organizations from around the world, and he is an award-winning reviewer and editorial board member for the International Journal of Sports Marketing and Sponsorship. Dr. Hedlund also acts as a sports analytics and esports consultant for organizations, businesses, academic institutions and entrepreneurial ventures from around the world, and he is a frequent guest speaker and interview subject on a wide-range of sport and esports topics. Dr. Hedlund is also the Co-Director of the St. John's University Sports Analytics (SJUSA) seminar, the Co-Moderator of the Gaming and Emerging Technology (GET) co-curricular club, and the Advisor to the student Sport Management Association.

Teaching Interests

Research Methods in Sports, Sport Analytics, Sport Management, Sport Marketing and Consumer Behavior, Sport Coaching, Leadership in Sports, Entrepreneurship and Esports

Research Interests

Sport Management, Sport Marketing, Sport Consumer Behavior (Fans and Fan Communities), Sponsorship, Branding in Sports, Sport Coaching, Sport Analytics and Esports

Courses Taught

SPG
301
STRATEGIC SPORT MGT
SPG
304
PHIL,PRINC,LEADERSHIP IN SPORT
SPG
309
SPORT SCIENCE:TECH & ANALYSIS
SPG
311
SPT MKT:INT'L PERSPECTIVES
SPG
314
SPORTS STATISTICS & ANALYTICS
SPG
401
RESEARCH METHODS IN SPORT
SPG
404
INDEPENDENT STUDY IN SPORT MGT
SPG
502
THESIS
SPM
1001
PHIL,PRINCIPLES,ORGAN.OF SPORT
SPM
1004
MANAGERIAL ASPECTS SPORT MGT
SPM
1006
SEMINAR-SPORT ADMINISTRATION
SPM
1022
SPORT MARKETING
SPM
1029
THEORY & TCHNQ EFFCTV COACHING
SPM
1035
SPORTS ANALYTICS
SPM
1050
PHIL,PRINC,ORG ATHLETICS IN ED
SPM
1400
SPORT MANAGEMENT IND STUDY