David P. Hedlund, Ph.D.

Associate Professor
Sport Management
PhD, Sport Management , Florida State UniversityMasters in Public Administration (MPA), Public Administration, Farleigh Dickinson UniversityBA, History, Social Studies Education, Coaching, St. Olaf College

Dr. Hedlund is an Assistant Professor in the Division of Sport Management and has more than twenty years of domestic and international experience in sport, coaching, business and education. His areas of sport expertise and research include management, marketing, consumer behavior, sponsorship, branding, entrepreneurship, coaching and analytics. Dr. Hedlund teaches courses at the undergraduate and graduate levels about research methods, analytics, management, marketing, coaching and leadership. In recent years, Dr. Hedlund acts as a journal, conference and book reviewer for sport and business organizations from around the world. Dr. Hedlund also acts as a sports analytics consultant for sport, business and entrepreneurial ventures, while he also co-directs the St. John's University Sports Analytics (SJUSA) seminar.

Teaching Interests

Research Methods in Sports, Sport Analytics, Sport Management, Sport Marketing, Sport Coaching, Leadership in Sports

Research Interests

Sport Management, Sport Marketing, Sport Consumer Behavior (Fans and Fan Communities), Sponsorship, Branding in Sports, Sport Coaching, Sport Analytics

Courses Taught

SPG
301
STRATEGIC SPORT MGT
SPG
304
PHIL,PRINC,LEADERSHIP IN SPORT
SPG
309
SPORT SCIENCE:TECH & ANALYSIS
SPG
311
SPT MKT:INT'L PERSPECTIVES
SPG
314
SPORTS STATISTICS & ANALYTICS
SPG
401
RESEARCH METHODS IN SPORT
SPG
502
THESIS
SPM
1001
PHIL,PRINCIPLES,ORGAN.OF SPORT
SPM
1004
MANAGERIAL ASPECTS SPORT MGT
SPM
1006
SEMINAR-SPORT ADMINISTRATION
SPM
1022
SPORT MARKETING
SPM
1029
THEORY & TCHNQ EFFCTV COACHING
SPM
1035
SPORTS ANALYTICS
SPM
1050
PHIL,PRINC,ORG ATHLETICS IN ED