David P. Hedlund, Ph.D.

Dr. Hedlund is an Assistant Professor in the Division of Sport Management and has more than twenty years of domestic and international experience in sport, coaching, business and education. His areas of sport expertise and research include management, marketing, consumer behavior, sponsorship, branding, entrepreneurship, coaching and analytics. Dr. Hedlund teaches courses at the undergraduate and graduate levels about research methods, analytics, management, marketing, coaching and leadership. In recent years, Dr. Hedlund acts as a journal, conference and book reviewer for sport and business organizations from around the world. Dr. Hedlund also acts as a sports analytics consultant for sport, business and entrepreneurial ventures, while he also co-directs the St. John's University Sports Analytics (SJUSA) seminar.

Research Methods in Sports, Sport Analytics, Sport Management, Sport Marketing, Sport Coaching, Leadership in Sports

Sport Management, Sport Marketing, Sport Consumer Behavior (Fans and Fan Communities), Sponsorship, Branding in Sports, Sport Coaching, Sport Analytics

Courses Taught