David P. Hedlund, Ph.D.

Dr. Hedlund is an Associate Professor and the Chairperson of the Division of Sport Management, and he has more than twenty years of domestic and international experience in sport, esports, coaching, business and education. As an author, Dr. Hedlund is the lead editor of the first textbook ever published on esports titled Esports Business Management, and he has more than 30 additional journal, book chapter and related types of publications, in addition to approximately 50 research presentations. In recent years, Dr. Hedlund has acted as a journal, conference and book reviewer for sport, esports and business organizations from around the world, and he is an award-winning reviewer and editorial board member for the International Journal of Sports Marketing and Sponsorship. Dr. Hedlund also acts as a sports analytics and esports consultant for organizations, businesses, academic institutions and entrepreneurial ventures from around the world, and he is a frequent guest speaker and interview subject on a wide-range of sport and esports topics. Dr. Hedlund is also the Co-Director of the St. John's University Sports Analytics (SJUSA) seminar, the Co-Moderator of the Gaming and Emerging Technology (GET) co-curricular club, and the Advisor to the student Sport Management Association.Research Methods in Sports, Sport Analytics, Sport Management, Sport Marketing and Consumer Behavior, Sport Coaching, Leadership in Sports, Entrepreneurship and EsportsSport Management, Sport Marketing, Sport Consumer Behavior (Fans and Fan Communities), Sponsorship, Branding in Sports, Sport Coaching, Sport Analytics and Esports

Courses Taught