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- Neil Feinstein, M.S.
After a 30+ year career in advertising, during which he advised Blue Chip brands such as Disney, American Express, The New York Times, Chase Bank, Wounded Warrior Project and Merrill Lynch – and 11 years as an Adjunct Professor at New York University – Neil joined St. John’s University as an Assistant Professor in their award-winning advertising program. In his first two years, he led the St. John’s University student team to place 3rd (2015) and 4th (2016) nationally in the National Student Advertising Competition. Neil’s focus is on creative strategy, and digital marketing and innovation. In addition to infusing modern advertising and interactive techniques into his curriculum, he conducts an industry-wide annual survey, called “The Digital Marketer’s Hot or Hype Index,” to determine the most important innovations based on responses from practicing digital marketers. Neil is active in Academic Service-Learning. He brought a service element into his copywriting curriculum, partnering with City Harvest, Ronald McDonald House and Make-A-Wish Foundation. Neil earned his M.S. in Direct and Interactive Marketing from New York University and a B.A. in Psychology from the State University of New York, College at Oneonta.
Teaching Interests
Creative Strategy & Development, Social, Mobile & Digital Media, Strategic Planning, Advertising, Integrated Advertising Communications
Research Interests
Digital Innovation for Marketing/Advertising