Neil Feinstein

Assistant Professor
Mass Communication
MS, Direct & Interactive Marketing, New York University
After a 30+ year career in advertising, during which he advised Blue Chip brands such as Disney, American Express, The New York Times, Chase Bank, Wounded Warrior Project and Merrill Lynch – and 11 years as an Adjunct Professor at New York University – Neil joined St. John’s University as an Assistant Professor in their award-winning advertising program. In his first two years, he led the St. John’s University student team to place 3rd (2015) and 4th (2016) nationally in the National Student Advertising Competition. Neil’s focus is on creative strategy, and digital marketing and innovation. In addition to infusing modern advertising and interactive techniques into his curriculum, he conducts an industry-wide annual survey, called “The Digital Marketer’s Hot or Hype Index,” to determine the most important innovations based on responses from practicing digital marketers. Neil is active in Academic Service-Learning. He brought a service element into his copywriting curriculum, partnering with City Harvest, Ronald McDonald House and Make-A-Wish Foundation. Neil earned his M.S. in Direct and Interactive Marketing from New York University and a B.A. in Psychology from the State University of New York, College at Oneonta.

Teaching Interests

Creative Strategy & Development, Social, Mobile & Digital Media, Strategic Planning, Advertising, Integrated Advertising Communications

Research Interests

Digital Innovation for Marketing/Advertising

Courses Taught

ADV
201
DEVELOPING BIG CREATIVE IDEA
ADV
301
SOC & DGTL MEDIA ADV COMM TOOL
ADV
2100
INTRO TO ADVERTISING COMM
ADV
2400
CREATIVE STRATEGY/CONSUMER RES
ADV
3301
ADVERTISING COPYWRITING II
ADV
4305
NSAC ADVERTISING RESEARCH PRD.
ADV
4601
SEMINAR IN ADV COMM
ADV
6100
INTRO TO MEDIA: ADVERTISING
COM
ROME
COMMUNICATIONS: ROME TRAVEL
COM
8002
MASS COMMUNICATION IN ITALY
ICM
828
TRANSNATL ADVOCACY CAMPAIGN