Iris Mohr, Ph.D.

Dr. Iris Mohr is a Full Professor and the Chair of the Marketing Department at The Peter J. Tobin College of Business at St. John’s University in New York, an award-winning filmmaker/director at festivals worldwide, and a media analyst. Her research topics include sustainability, social media, political marketing, fashion, film engagement, and videography research. She has published articles in journals such as Harvard Business Press, Journal of Strategic Management, Journal of Business Research, Interfaces, Business Horizon, Journal of International Women’s Studies, Sustainable Production and Consumption, Scandinavian Journal of Psychology, Journal of Internet Commerce, Human Resource Management, Journal of Fashion Marketing and Management, Industrial Marketing Management, Journal of Marketing Theory and Practice, and European Journal of Marketing. In the top research organization “Association for Consumer Research” which is the only academic conference that has a film festival, she was the recipient in 2021 of the Best Videography Award. Her films had fourteen festival screenings worldwide.Sustainable marketing, fashion, retailing, luxury.Sustainability, social media, political marketing, fashion, retailing, luxury, film engagement, and videography research.

Courses Taught