Iris Mohr, Ph.D.

Full Professor
Certificate, Documentary Filmmaking, New York Film AcademyCertificate, Screenwriting, University of CaliforniaPhD, Marketing Strategy & Consumer Behavior, City University of New YorkMBA, Marketing, City University of New York at Baruch CollegeMA, Communication , Hebrew UniversityBS, Marketing, State University of New York at Albany
Dr. Iris Mohr is a Full Professor and the Chair of the Marketing Department at The Peter J. Tobin College of Business at St. John’s University in New York, an award-winning filmmaker/director at festivals worldwide, and a media analyst. Her research topics include sustainability, social media, political marketing, fashion, film engagement, and videography research. She has published articles in journals such as Harvard Business Press, Journal of Strategic Management, Journal of Business Research, Interfaces, Business Horizon, Journal of International Women’s Studies, Sustainable Production and Consumption, Scandinavian Journal of Psychology, Journal of Internet Commerce, Human Resource Management, Journal of Fashion Marketing and Management, Industrial Marketing Management, Journal of Marketing Theory and Practice, and European Journal of Marketing. In the top research organization “Association for Consumer Research” which is the only academic conference that has a film festival, she was the recipient in 2021 of the Best Videography Award. Her films had fourteen festival screenings worldwide.

Teaching Interests

Sustainable marketing, fashion, retailing, luxury.

Research Interests

Sustainability, social media, political marketing, fashion, retailing, luxury, film engagement, and videography research.

Courses Taught

IB
3341
PRINCIPLES OF INT'L BUSINESS
MGT
3391
GLOBAL BUSINESS POLICY
MKT
CALI
TRAVEL TO CALIFORNIA
MKT
MADR
MKT: TRAVEL TO MADRID
MKT
600
DECISIONS IN MKTNG MGMT
MKT
604
SUSTAINABLE MARKETING
MKT
3307
PRINCIPLES OF RETAILING
MKT
3317
GLOBAL MARKETING
MKT
3318
FASHION MARKETING
MKT
4350
MARKETING SEMINAR