Iris Mohr, Ph.D.

Associate Professor
Marketing
Certificate, Documentary Filmmaking, New York Film AcademyCertificate, Screenwriting, University of CaliforniaPhD, Marketing Strategy & Consumer Behavior, City University of New YorkMBA, Marketing, City University of New York at Baruch CollegeMA, Communication , Hebrew UniversityBS, Marketing, State University of New York at Albany
Dr. Iris Mohr, Chair of Marketing, earned a Ph.D. in Business Administration in Marketing/Strategy from City University of New York. She also holds an MBA from City University of New York, a Master’s in Communications from Hebrew University in Israel, a professional degree in Screenwriting from University of California in Los Angeles, and most recently a New York Film Academy certificate in Documentary Filmmaking. Her articles appeared in publications such as: Journal of Internet Commerce, Harvard Press, Interfaces, Human Resource Management, Quality Management Journal, Industrial Marketing Management, Journal of Marketing Theory and Practice, European Journal of Marketing, Business Horizon, Journal of Product Innovation Management, and Marketing Management as well as in other professional publications. Most recently, she is pursuing research and writing articles that relate to fashion, food, and sustainability. Formerly, she was a Contributing Editor of The Conference Board's Quality Briefing and Membership Update, bimonthly professional newsletters. Additionally, Dr. Mohr was an Examiner of the New York State Governor's Excelsior Award Program, modeled after the prestigious Malcolm Baldrige National Quality Award for Excellence. Dr. Mohr is a member of the following organizations: American Marketing Association.

Courses Taught

IB
PERU
TCBGD: TRAVEL TO PERU
IB
3341
PRINCIPLES OF INT'L BUSINESS
MGT
3391
GLOBAL BUSINESS POLICY
MKT
PARIS
MARKETING: PARIS
MKT
200
Marketing Seminar
MKT
206
Advertising Management
MKT
208
Sales Admin And Strategy
MKT
210
Product Management
MKT
230
Marketing Of Services
MKT
508
MARKETING MANAGEMENT
MKT
600
DECISIONS IN MKTNG MGMT
MKT
603
DYNAMICS OF CONSUMER MOTIVATIO
MKT
608
SALES ADMINISTRATION& STRATEGY
MKT
701
SEM CURRENT INT'L MKT TOPICS
MKT
2301
PRINCIPLES OF MARKETING
MKT
3301
PRINCIPLES OF MARKETING
MKT
3306
SALES PROMOTION
MKT
3307
PRINCIPLES OF RETAILING
MKT
3308
PRINCIPLES OF DIRECT MARKETING
MKT
3309
Event Marketing
MKT
3311
Consumer Behavior
MKT
3315
Product Management
MKT
3318
FASHION MARKETING
MKT
3320
Service Marketing