Daniel Rubin

Assistant Professor
PhD, Marketing, Baruch CollegeMBA, Business Administration, Baruch CollegeMPhil, Marketing, Baruch CollegeBS, Economics, Stony Brook University

Teaching Interests

Consumer Behavior, Branding, Advertising and Integrated Marketing Communications

Research Interests

Consumer Behavior, Consumer Memory, Sensory Marketing

Courses Taught

HON
3301
PRIN OF MARKETING-HONORS
IB
3341
PRINCIPLES OF INT'L BUSINESS
MKT
BARC
MKT: BARCELONA
MKT
600
DECISIONS IN MKTNG MGMT
MKT
603
DYNAMICS OF CON MOT & BEHAVIOR
MKT
606
ADVERTISING MANAGEMENT
MKT
624
GLOBAL BRAND MARKETING
MKT
2301
PRINCIPLES OF MARKETING
MKT
3305
ADVERTISING
MKT
3306
INTEGRATED MARKETING
MKT
3311
CONSUMER BEHAVIOR
MKT
3317
GLOBAL MARKETING
MKT
3324
FOOD MARKETING
MKT
4305
ADVERTISING RESEARCH
MKT
4306
ADVERTISING PROJECT
MKT
4350
MARKETING SEMINAR

Select Publications

Journal Articles

Poupis, L., Rubin, D., and Lteif, L. (2021). Turn Up the Volume if You're Feeling Lonely: The Effect of Mobile Application Sound on Consumer Outcomes. Journal of Business Research. vol. 126, pp. 263-278.

Hildebrand, D., Rubin, D., Hadi, R., and Kramer, T. (2020). Flavor Fatigue: Cognitive Depletion Influences Consumer Enjoyment of Complex Flavors. Journal of Consumer Psychology.

Rubin, D., Martins, C., Hildebrand, D., and Ilyuk, V. (2020). Online Shopping Cart Abandoment: A Consumer Mindset Perspective. Journal of Consumer Marketing.

Vallen, B., Sridhar, K., Rubin, D., Ilyuk, V., Block, L., and Argo, J. (2018). Shape‐ and Trait‐Congruency: Using Appearance‐based Cues as a Basis for Product Recommendations. Journal of Consumer Psychology.