Daniel Rubin

Assistant Professor

PhD, Marketing, Baruch CollegeMBA, Business Administration, Baruch CollegeMPhil, Marketing, Baruch CollegeBS, Economics, Stony Brook University

Teaching Interests

Consumer Behavior, Branding, Advertising and Integrated Marketing Communications, Behavioral Economics

Research Interests

Consumer Behavior, Consumer Memory, Sensory Marketing

Courses Taught

ECO

3328

BEHAVIORAL ECONOMICS

HON

3301

PRIN OF MARKETING-HONORS

MKT

624

GLOBAL BRAND MARKETING

MKT

2301

PRINCIPLES OF MARKETING

MKT

3305

ADVERTISING

MKT

3311

CONSUMER BEHAVIOR

MKT

3328

BEHAVIORAL ECONOMICS

MKT

3331

SOCIAL MEDIA CONTENT CREATION

MKT

4305

ADVERTISING RESEARCH

MKT

4306

ADVERTISING PROJECT

Select Publications

Journal Articles

Ball, J. P., Lamberton, C., and Rubin, D. (2023). There’s Not Much to Tell: The Impact of Emotional Resilience on Negative Word-of-mouth Following Service Failure. Psychology & Marketing.

Rubin, D., Mohr, I., and Kumar, V. (2022). Beyond the Box Office: A Conceptual Framework for the Drivers of Audience Engagement. Journal of Business Research. vol. 151, pp. 473-488.

Perkins-Munn, T., Evans, H., Buoye, A. J., Rubin, D., Keiningham, T. L., and Aksoy, L. (2022). Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Strategy. Journal of Creating Value. vol. 8, pp. 284-305.

Rubin, D., Hildebrand, D., and Malloy-Diniz, L. (2022). Does Multitasking Change How We Think? The Impact of Specialized Depletion from Concurrent Task Performance on Subsequent Behavior. Psychology & Marketing. vol. 39, pp. 1244-1256.

Aksoy, L., Choi, S., Dogru, T., Keiningham, T. L., Lorenz, M., Rubin, D., and Tracey, B. (2022). Global Trends in Hospitality. Journal of Business Research. vol. 142, pp. 957-973.

Mahmoud, A., Ball, J. P., Rubin, D., Fuxman, L., Mohr, I., Hack-Polay, D., Grigoriou, N., and Wakibi, A. (2021). Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations. Journal of Marketing Communications. vol. 28, pp. 864-888.

Poupis, L., Rubin, D., and Lteif, L. (2021). Turn Up the Volume if You're Feeling Lonely: The Effect of Mobile Application Sound on Consumer Outcomes. Journal of Business Research. vol. 126, pp. 263-278.

Hildebrand, D., Rubin, D., Hadi, R., and Kramer, T. (2020). Flavor Fatigue: Cognitive Depletion Influences Consumer Enjoyment of Complex Flavors. Journal of Consumer Psychology. vol. 31, pp. 103-111.

Rubin, D., Martins, C., Hildebrand, D., and Ilyuk, V. (2020). Online Shopping Cart Abandonment: A Consumer Mindset Perspective. Journal of Consumer Marketing. vol. 37, pp. 487-499.

Vallen, B., Sridhar, K., Rubin, D., Ilyuk, V., Block, L., and Argo, J. (2018). Shape‐ and Trait‐Congruency: Using Appearance‐based Cues as a Basis for Product Recommendations. Journal of Consumer Psychology. vol. 29, pp. 271-284.

Books Chapters

Cadet, F., Rubin, D., and Ball, J. P. (2018). Business and Economics: The Transformative Potential of Marketing to Fight Child Poverty. In: Inequalities in the Early Years. St. John's University.