Daniel Rubin

Assistant Professor
Marketing
PhD, Marketing, Baruch CollegeMBA, Business Administration, Baruch CollegeMPhil, Marketing, Baruch CollegeBS, Economics, Stony Brook University

Teaching Interests

Consumer Behavior, Branding, Advertising and Integrated Marketing Communications

Research Interests

Consumer Behavior, Consumer Memory, Sensory Marketing

Courses Taught

MKT
600
DECISIONS IN MKTNG MGMT
MKT
606
ADVERTISING MANAGEMENT
MKT
624
GLOBAL BRAND MARKETING
MKT
2301
PRINCIPLES OF MARKETING
MKT
3305
ADVERTISING
MKT
3306
INTEGRATED MARKETING
MKT
3317
GLOBAL MARKETING
MKT
4305
ADVERTISING RESEARCH
MKT
4306
ADVERTISING PROJECT
MKT
4350
MARKETING SEMINAR