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Journal Articles
Ball, J. P., Lamberton, C., and Rubin, D. (2023). There’s Not Much to Tell: The Impact of Emotional Resilience on Negative Word-of-mouth Following Service Failure. Psychology & Marketing.
Rubin, D., Mohr, I., and Kumar, V. (2022). Beyond the Box Office: A Conceptual Framework for the Drivers of Audience Engagement. Journal of Business Research. vol. 151, pp. 473-488.
Perkins-Munn, T., Evans, H., Buoye, A. J., Rubin, D., Keiningham, T. L., and Aksoy, L. (2022). Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Strategy. Journal of Creating Value. vol. 8, pp. 284-305.
Rubin, D., Hildebrand, D., and Malloy-Diniz, L. (2022). Does Multitasking Change How We Think? The Impact of Specialized Depletion from Concurrent Task Performance on Subsequent Behavior. Psychology & Marketing. vol. 39, pp. 1244-1256.
Aksoy, L., Choi, S., Dogru, T., Keiningham, T. L., Lorenz, M., Rubin, D., and Tracey, B. (2022). Global Trends in Hospitality. Journal of Business Research. vol. 142, pp. 957-973.
Mahmoud, A., Ball, J. P., Rubin, D., Fuxman, L., Mohr, I., Hack-Polay, D., Grigoriou, N., and Wakibi, A. (2021). Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations. Journal of Marketing Communications. vol. 28, pp. 864-888.
Poupis, L., Rubin, D., and Lteif, L. (2021). Turn Up the Volume if You're Feeling Lonely: The Effect of Mobile Application Sound on Consumer Outcomes. Journal of Business Research. vol. 126, pp. 263-278.
Hildebrand, D., Rubin, D., Hadi, R., and Kramer, T. (2020). Flavor Fatigue: Cognitive Depletion Influences Consumer Enjoyment of Complex Flavors. Journal of Consumer Psychology. vol. 31, pp. 103-111.
Rubin, D., Martins, C., Hildebrand, D., and Ilyuk, V. (2020). Online Shopping Cart Abandonment: A Consumer Mindset Perspective. Journal of Consumer Marketing. vol. 37, pp. 487-499.
Vallen, B., Sridhar, K., Rubin, D., Ilyuk, V., Block, L., and Argo, J. (2018). Shape‐ and Trait‐Congruency: Using Appearance‐based Cues as a Basis for Product Recommendations. Journal of Consumer Psychology. vol. 29, pp. 271-284.
Books Chapters
Cadet, F., Rubin, D., and Ball, J. P. (2018). Business and Economics: The Transformative Potential of Marketing to Fight Child Poverty. In: Inequalities in the Early Years. St. John's University.