Li, Y., Ping, Y., and Zhong, Y. (2023). Learning-by-doing in Non-homogeneous Tasks: An Empirical Study of Content Creator Performance on a Music Streaming Platform. Electronic Commerce Research and Applications.
Ping, Y., Buoye, A. J., and Vakil, A. F. (2023). Enhanced Review Facilitation Service for C2C Support: Machine Learning Approaches. Journal of Services Marketing.
Ping, Y., Hill, C., Zhu, Y., and Fresneda, J. (2022). Antecedents and Consequences of Key Opinion Leader Status: An Econometric and Machine Learning Approach. Electronic Commerce Research.
Li, Y., He, J., Liu, C., and Ping, Y. (2022). Peer Influence in the Adoption of Video Games . International Journal of E-Business Research. vol. 18, pp. 1-16.
Ping, Y., and Kim, S. (2022). In-House vs Outsourcing: the Effect of Volume-Based Learning on Quality Competition. International Journal of Operational Research. vol. 45,
Ping, Y., and Buoye, A. J. (2022). The Moderating Impact of COVID-19 Attitudes on Customer Brand Engagement and Loyalty . Review of Business (Special Issue: The Global Pandemic and Business Practice). vol. 42,
Ping, Y., Chao, C., Wang, Y., and Wang, F. (2020). The Chinese Students’ Motivations for their Higher Education in the U.S.. Journal of Administrative Sciences and Policy Studies. vol. 8, pp. 1-9.
Ping, Y., Shen, W., and Lev, B. (2019). Using Buyback Contract to Coordinate the Supply Chain with Group Buying. International Journal of Operations and Quantitative Management. vol. 25, pp. 135-151.
Ping, Y., Kim, S., and Wang, M. (2018). A Supplier Selection Model with Quality-Driven Demand and Capacitated Suppliers. International Journal of Operations and Quantitative Management. vol. 24, pp. 1-22.
Ping, Y., Zhu, Y., and Fresneda, J. (2022). Key Opinion Leader and Business Growth: Econometrics and Machine Learning Approaches. Advances in Digital Marketing and eCommerce .
Ping, Y., and Song, L. (2020). Investigating Influencers’ Posts on Instagram: Impact of Influencer Expertise, Post Like Number and Content Richness on Advertising Effectiveness. Proceedings of 2020 Global Marketing Conference . pp. 183-187.