More Information

Timothy L. Keiningham

Associate Professor
Marketing
PhD, Marketing, Staffordshire University
MBA, Marketing, Vanderbilt University
BA, Telecommunications, Kentucky Wesleyan College

Timothy Keiningham, Ph.D. is the J. Donald Kennedy Endowed Chair in E-Commerce. Dr. Keiningham received the American Marketing Association’s Christopher Lovelock Career Contributions to the Services Discipline Award for teaching, research, and service that has had the greatest long-term impact on the development of the services discipline. This is the highest award presented in the field of service marketing.

A prolific writer, Dr. Keiningham has authored/edited nine books. His most recent book is the NY Times bestseller The Wallet Allocation Rule. His research works to expand the science and practice of marketing and management, and has been accepted in top-tier journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science), strategy (e.g., Harvard Business Review and MIT Sloan Management Review) and service management (e.g., Journal of Service Research, and Journal of Service Management). His research has received several awards, including:

 

Dr. Keiningham’s work aims to bridge the gap between leading scientific research and management best practices. To advance management practice and inform his scientific research, he serves as chief strategy and client officer at Rockbridge Associates, a Washington, DC area market research firm. Prior to joining Rockbridge, he worked for seventeen years in senior officer positions at Ipsos (the world’s third largest market research firm); the last seven years he served as Global Chief Strategy Officer and EVP at Ipsos Loyalty.

Dr. Keiningham received a BA from Kentucky Wesleyan College (USA), an MBA from Vanderbilt University (USA), and a PhD from Staffordshire University (UK).

Keynote Speaking Examples

Research Interests

  • Customer Experience Management (CXM)
  • Customer Loyalty
  • Customer Satisfaction
  • Customer Commitment
  • Firm Performance
  • Share-of-Wallet
  • Service Marketing

Courses Taught

MKT
3320
SERVICE MARKETING
MKT
4316
MARKETING MGT AND POLICIES
MKT
4350
MARKETING SEMINAR

Select Publications

Journal Articles

Larivière, B., Keiningham, T. L., Aksoy, L., Yalçın, A., Morgeson, F., and Mithas, S. (2016). Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage: a cross-industry analysis at the customer and firm levels. Journal of Marketing Research. vol. 53, pp. 91-109.

Keiningham, T. L., Frennea, C. M., Aksoy, L., Buoye, A., and Mittal, V. (2015). A five-component customer commitment model: implications for repurchase intentions in goods and services industries. Journal of Service Research. vol. 18, pp. 433-450.

Keiningham, T. L., Cooil, B., Malthouse, E. C., Lariviere, B., Buoye, A., Aksoy, L., and De Keyser, A. (2015). Perceptions are relative: an examination of the relationship between relative satisfaction metrics and share of wallet. Journal of Service Management. vol. 26, pp. 2-43.

Keiningham, T. L., Gupta, S., Aksoy, L., and Buoye, A. (2014). The high price of customer satisfaction. MIT Sloan Management Review. vol. 55, pp. 37-46.

Keiningham, T. L., Morgeson, F., Aksoy, L., and Williams, L. (2014). Service failure severity, customer satisfaction, and market share: An examination of the airline industry. Journal of Service Research. vol. 17, pp. 415-431.

Keiningham, T. L., Aksoy, L., Buoye, A., and Cooil, B. (2011). Customer Loyalty Isn't Enough. Grow Your Share of Wallet. Harvard Business Review. vol. 89, pp. 29-31.

Aksoy, L., Buoye, A., Cooil, B., Keiningham, T. L., Paul, D., and Volinsky, C. (2011). Can we talk? The impact of willingness to recommend on a new-to-market service brand extension within a social network. Journal of Service Research. vol. 14, pp. 355-371.

Morgeson, F., Mithas, S., Keiningham, T. L., and Aksoy, L. (2011). An investigation of the cross-national determinants of customer satisfaction. Journal of the Academy of Marketing Science. vol. 39, pp. 198-215.

Cooil, B., Aksoy, L., Keiningham, T. L., and Maryott, K. (2009). The relationship of employee perceptions of organizational climate to business-unit outcomes an MPLS approach. Journal of Service Research. vol. 11, pp. 277-294.

Keiningham, T. L., Aksoy, L., Cooil, B., and Andreassen, T. W. (2008). Linking customer loyalty to growth. MIT Sloan Management Review. vol. 49, pp. 50-57.

Aksoy, L., Cooil, B., Groening, C., Keiningham, T. L., and Yalçın, A. (2008). The long-term stock market valuation of customer satisfaction. Journal of Marketing. vol. 72, pp. 105-122.

Keiningham, T. L., Cooil, B., Andreassen, T. W., and Aksoy, L. (2007). A longitudinal examination of net promoter and firm revenue growth. Journal of Marketing. vol. 71, pp. 39-51.

Cooil, B., Keiningham, T. L., Aksoy, L., and Hsu, M. (2007). A longitudinal analysis of customer satisfaction and share of wallet: Investigating the moderating effect of customer characteristics. Journal of Marketing. vol. 71, pp. 67-83.

Keiningham, T. L., Vavra, T., and Aksoy, L. (2006). Managing through rose-colored glasses. MIT Sloan Management Review. vol. 48, pp. 15-18.

Zeithaml, V., Bolton, R., Deighton, J., Keiningham, T. L., Lemon, K., and Peterson, A. (2006). Forward-looking focus: can firms have adaptive foresight?. Journal of Service Research. vol. 9, pp. 168-183.

Perkins-Munn, T., Aksoy, L., Keiningham, T. L., and Estrin, D. (2005). Actual purchase as a proxy for share of wallet. Journal of Service Research. vol. 7, pp. 245-256.

Keiningham, T. L., Perkins-Munn, T., and Evans, H. (2003). The impact of customer satisfaction on share-of-wallet in a business-to-business environment. Journal of Service Research. vol. 6, pp. 37-50.

Books

Keiningham, T. L., Aksoy, L., Williams, L., and Buoye, A. (2015). The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, NJ: John Wiley and Sons.

Keiningham, T. L., Aksoy, L., and Williams, L. (2009). Why Loyalty Matters. Dallas, TX: BenBella Books.

Keiningham, T. L., Vavra, T., Aksoy, L., and Wallard, H. (2005). Loyalty Myths: Hyped Strategies that Will Put You Out of Business. Hoboken, NJ: John Wiley and Sons.

Keywords: 
customer experience management
customer commitment
customer satisfaction
customer loyalty
share of wallet
Timothy L. Keiningham