Data Management

Marketing Intelligence, Master of Science

Overview

Marketing has undergone a radical transformation over the past decade. This is driven by the massive amounts of data now available on consumers, and an explosion of advanced analytics software. This has led to a talent challenge in marketing for businesses. The importance of using New Age Technologies, Big Data, and Analytics to generate valuable insights in a global environment will be the focus of the Master of Science in Marketing Intelligence (MS-MI) degree at The Peter J. Tobin College of Business.

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Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers for the 2022 and 2023 academic years.  Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score. 

Students who earned their degree outside the United States must also submit a foreign credit evaluation and TOEFL/IELTS/DuoLingo scores. 


This 30-credit program is a highly interactive and hands-on experience curriculum is structured. The curricula and coursework will be heavily focused on the identification of real-world business problems and developing persuasive calls to action. The MS-MI faculty includes world-renowned academics with research and consulting in these areas, as well as current and former marketing executives who have direct experience applying these skills at some top firms around the world.

Curriculum

  • MKT 600 Decisions in Marketing Management
  • BUA 602 Business Analytics
  • BUA 611 Machine Learning for Business

 Three courses from the following:

  • MKT 611 Data Driven Marketing
  • MKT 612 Artificial Intelligence in Marketing
  • MKT 614 Brand and Customer Strategic Intelligence
  • MKT 622 Direct Response Marketing
  • MKT 635 Social and Digital Media Marketing

Three courses from the following:

  • MKT 603 Dynamics of Consumer Motivation and Behavior
  • MKT 601 Marketing Research Seminar
  • MKT 604 Sustainable Marketing
  • MKT 623 Contemporary Marketing Strategies
  • MKT 624 Global Brand Marketing
  • MKT 626 Global Marketing Management Seminar
  • MKT 630 Service Design for Business Impact
  • MKT 700 Marketing Seminar on Special Interest Topics
  • MKT 613 Marketing Intelligence Implementation

Admission

Application Requirements
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:

  • Statement of professional goals and resume which can be uploaded as part of the  application for admission
  • Official transcripts from all undergraduate, graduate and professional schools attended. 
  • Two letters of recommendation, obtained from professional or academic references
  • Official TOEFL or IELTS scores are required for applicants whose native language is not English
  • Students with international credits must also submit a course-by-course foreign credit evaluation with GPA calculation from a NACES member

For additional information, please contact:
Office of Graduate Admission
The Peter J. Tobin College of Business
8000 Utopia Parkway
Suite 114
Queens, NY 11439
718-990-1345
[email protected]