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UG

Marketing of Services Minor

The minor in marketing of services provides an introduction to the knowledge, skills, and competencies needed to engage with and attract a wider audience of customers, to understand what customers need and what services they are willing to buy, and to apply effective marketing strategies.

The minor in marketing of services provides an introduction to the knowledge, skills, and competencies needed to engage with and attract a wider audience of customers, to understand what customers need and what services they are willing to buy, and to apply effective marketing strategies.

Degree Type
Minor
Area of Interest
Communications, Marketing & Media
Associated Colleges or Schools
Program Location
  • Queens Campus
Required Credit Hours
12

Courses

Required

  • MKT 2301 Principles of Marketing
  • MKT 3313 Analytics for Consumer Insight
  • MKT 3320 Service Marketing
  • MKT 3350 Strategic Service Design

Contact Us

Iris Mohr, Ph.D.

Professor

Bent Hall Queens 344

718-990-7307

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