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Marketing of Services Minor



The minor in marketing of services provides an introduction to the knowledge, skills, and competencies needed to engage with and attract a wider audience of customers, to understand what customers need and what services they are willing to buy, and to apply effective marketing strategies.



  • MKT 2301 Principles of Marketing
  • MKT 3313 Analytics for Consumer Insight
  • MKT 3320 Service Marketing
  • MKT 3350 Strategic Service Design

Contact Us

Iris Mohr, Ph.D.

Iris Mohr

Department of Marketing

The Peter J. Tobin College of Business, Room 344
[email protected]