Students walking on path between buildings surrounded by tulips

Marketing of Services Minor

Marketing

Overview

The minor in marketing of services provides an introduction to the knowledge, skills, and competencies needed to engage with and attract a wider audience of customers, to understand what customers need and what services they are willing to buy, and to apply effective marketing strategies.

Courses

Required

  • MKT 2301 Principles of Marketing
  • MKT 3313 Analytics for Consumer Insight
  • MKT 3320 Service Marketing
  • MKT 3350 Strategic Service Design

Contact Us

Iris Mohr, Ph.D.

Iris Mohr

Department of Marketing

The Peter J. Tobin College of Business, Room 344
[email protected]
718-990-7307