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Experiential Marketing Minor

Marketing

Overview

The minor in experiential marketing provides an introduction to the knowledge, skills, and competencies needed to engage consumers using branded experiences or an “event marketing experience,” to create a memorable impact on the consumer that inspires them to share with friends both face-to-face or offline to raise brand awareness, create and nurture business opportunities, and develop long-term customer loyalty.

Courses

Required

  • MKT 2301 Principles of Marketing
  • MKT 3309 Experiential and Event Marketing

Select two courses (6 credits) from the following:

  • MKT 3314 Sports Marketing and Media (with experiential case studies)
  • MKT 3318 Fashion Marketing
  • MKT 3319 Digital Marketing
  • MKT 3316 Film Marketing
  • MKT 3320 Service Marketing
  • MKT 3322 Creativity and Innovation
  • MKT 3313 Analytics for Consumer Insight
  • MKT 3350 Strategic Service Design
  • MKT 4399 Internship (approved as “experiential” in nature)

Contact Us

Iris Mohr, Ph.D.

Iris Mohr

Department of Marketing

The Peter J. Tobin College of Business, Room 344
[email protected]
718-990-7307