Overhead shot of Tobin Lobby with students walking and studying

General Marketing Minor

Marketing

Overview

The minor in general marketing provides an introduction to the knowledge, skills, and competencies needed for marketing positions in various organizations and enables graduates to be leaders in the fields of strategic planning, pricing, distribution, advertising, and promotion.

Courses

Required

  • MKT 2301 Principles of Marketing

Select three courses (9 credits) from the offerings of the Department of Marketing.

Contact Us

Iris Mohr, Ph.D.

Iris Mohr

Department of Marketing

The Peter J. Tobin College of Business, Room 344
[email protected]
718-990-7307