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UG

General Marketing Minor

The minor in general marketing provides an introduction to the knowledge, skills, and competencies needed for marketing positions in various organizations and enables graduates to be leaders in the fields of strategic planning, pricing, distribution, advertising, and promotion.

The minor in general marketing provides an introduction to the knowledge, skills, and competencies needed for marketing positions in various organizations and enables graduates to be leaders in the fields of strategic planning, pricing, distribution, advertising, and promotion.

Degree Type
Minor
Area of Interest
Communications, Marketing & Media
Associated Colleges or Schools
Program Location
  • Queens Campus
Required Credit Hours
12

Courses

Required

  • MKT 2301 Principles of Marketing

Select three courses (9 credits) from the offerings of the Department of Marketing.

Contact Us

Iris Mohr, Ph.D.

Professor

Bent Hall Queens 344

718-990-7307

Interested in Communications, Marketing & Media, but not sure if General Marketing Minor is right for you?