GR
Marketing Management, Master in Business Administration
Understand organization, planning, evaluation, and control of all aspects of marketing with an M.B.A. concentrating on Marketing Management from St. John's University.
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- Marketing Management, Master in Business Administration
The objective of the graduate marketing program is to develop professional marketing executives by equipping current and prospective practitioners with a broad, integrated understanding of the role of marketing within a business firm, the economy, society, and the world. Emphasis is placed on creating sensitivity to the rapidly changing demands of a marketing manager’s environment. The role of marketing in the strategic interpretation and management of demand has become more crucial to the profitable operation and growth of business firms. A broad offering of courses, covering in-depth a substantial range of marketing functions and activities, provides the student with a number of alternatives in this specialization.
The Department of Marketing recommends that students majoring in marketing join the American Marketing Association and subscribe to its professional publications. The curriculum focuses on the role of the marketing executive. This curriculum emphasizes organization, planning, evaluation, and control of all aspects of the firm’s marketing activities. The student is exposed to new product development, management of advertising, distribution, and sales administration. In addition, the student is expected to become familiar with the assembly of marketing data, analysis, and quantitative marketing models. The student, in assuming the role of the marketing manager, is subjected to typical marketing problems that require solutions.
- Degree Type
- M.B.A.
- Area of Interest
- Communications, Marketing & Media
- Associated Colleges or Schools
- Program Location
- Queens Campus
- Online
- Required Credit Hours
- 36
Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers. Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score.
Admission
Application Requirements
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:
- Statement of professional goals and resume which can be uploaded as part of the application for admission
- Official transcripts from all undergraduate, graduate and professional schools attended.
- A minimum of one letter of recommendation, obtained from professional or academic references
- Official TOEFL, IELTS, or Duolingo scores are required for applicants whose native language is not English
- Students with international credits must also submit a course-by-course foreign credit evaluation with GPA calculation from a NACES member
- Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers. Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score.
For additional information, please contact:
Office of Graduate Admission
The Peter J. Tobin College of Business
8000 Utopia Parkway
Suite 114
Queens, NY 11439
718-990-1345
[email protected]
MBA Courses
The MBA curriculum is designed to allow for innovative approaches to in-class learning and expands on the development of a real-world skill-set that students can apply immediately to their emerging careers.
8 Core Courses (24 credits)
- ACC 602: Global Financial and Managerial Reporting
- BUA 602: Business Analytics
- ECO 606: Industrial Economics
- FIN 607: Financial Management
- LAW 600: Law, Ethics and the Principled Path in Business
- MGT 601: Managing for Global Success
- MKT 600: Decisions in Marketing Management
- RMI 601: Risk Management
1 Required Capstone Course (3 credits)
- MGT 700: Seminar in Business Policy
3 Concentration Field Courses (9 credits)
Required:
- MKT 601 Marketing Research Seminar
Elective: Select two:
- MKT 603 Dynamics of Consumer Motivation and Behaviors
- MKT 623 Contemporary Marketing Strategies
- MKT 624 Global Brand Marketing
- MKT 626 Global Marketing Management Seminar
- MKT 630 Marketing of Services
- MKT 699 Marketing Internship
- MKT 700 Marketing Seminar on Special Interest Topics
- MKT 645 Management of Creativity and Innovation
Maximum Courses & Credits: 12 Courses, 36 Credits (57 credits for the MBA in Accounting program)
Estimated Time to Complete: 3 Years for part-time; 3 semesters for full-time
All students must have, as a minimum academic credential, the equivalent of a United States bachelor's degree and demonstrated competency in pre-calculus mathematics and basic computer use. Students are evaluated based on their undergraduate academic performance, score on the GMAT, professional accomplishments, letters of recommendation, statements of professional goals, and other materials that the candidate may wish to share with the Admissions Committee.
Contact Us
For additional information on the Master of Business Administration, please contact the faculty program director:
Interested in Communications, Marketing & Media, but not sure if Marketing Management, Master in Business Administration is right for you?
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