The Peter J. Tobin College of BusinessQueens Campus, Online
The objective of the graduate marketing program is to develop professional marketing executives by equipping current and prospective practitioners with a broad, integrated understanding of the role of marketing within a business firm, the economy, society and the world. Emphasis is placed on creating sensitivity to the rapidly changing demands of a marketing manager’s environment. The role of marketing in the strategic interpretation and management of demand has become more crucial to the profitable operation and growth of business firms. A broad offering of courses, covering in depth a substantial range of marketing functions and activities, provides the student with a number of alternatives in this specialization.
The Department of Marketing recommends that students majoring in marketing join the American Marketing Association and subscribe to its professional publications. The curriculum focuses on the role of the marketing executive. This curriculum emphasizes organization, planning, evaluation and control of all aspects of the firm’s marketing activities. The student is exposed to new product development, management of advertising, distribution and sales administration. In addition, the student is expected to become familiar with the assembly of marketing data, analysis and quantitative marketing models. The student, in assuming the role of the marketing manager, is subjected to typical marketing problems that require solutions.
The MBA curriculum is designed to allow for innovative approaches to in-class learning and expands on the development of a real world skill-set that students can apply immediately to their emerging careers.
The MBA Structure is as follows:
8 Core Courses
ACC 602: Global Financial and Managerial Reporting
DS 602: Business Analytics
ECO 606: Industrial Economics
FIN 607: Financial Management
LAW 600: Law, Ethics and the Principled Path in Business
MGT 601: Managing for Global Success
MKT 600: Decisions in Marketing Management
RMI 601: Risk Management
1 Required Capstone Course
MGT 700: Seminar in Business Policy
3 Concentration Field Courses
Maximum Courses & Credits: 12 Courses, 36 Credits (69 credits for the MBA in Accounting program)
Estimated Time to Complete: 3 Years for part-time; 3 semesters for full-time
All students must have, as a minimum academic credential, the equivalent of a United States' bachelor's degree and demonstrated competency in pre-calculus mathematics and basic computer use. Students are evaluated based on their undergraduate academic performance, score on the GMAT, professional accomplishments, letters of recommendation, statements of professional goals and other materials which the candidate may wish to share with the Admissions Committee.
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:
*For MBA applicants requesting a GMAT/GRE waiver please submit the online application, all transcripts, and resume. International Students should also submit the foreign credit evaluation and TOEFL/IELTS scores. Once complete, please email [email protected] to request waiver consideration.
For additional information, please contact:
The Peter J. Tobin College of Business
Office of Graduate Admission
8000 Utopia Parkway
Queens, NY 11439
For additional information on the Master of Business Administration, please contact the faculty program director:
Tobin 345[email protected]