Understand organization, planning, evaluation, and control of all aspects of marketing with an M.B.A. concentrating on Marketing Management from St. John's University.
The objective of the graduate marketing program is to develop professional marketing executives by equipping current and prospective practitioners with a broad, integrated understanding of the role of marketing within a business firm, the economy, society, and the world. Emphasis is placed on creating sensitivity to the rapidly changing demands of a marketing manager’s environment. The role of marketing in the strategic interpretation and management of demand has become more crucial to the profitable operation and growth of business firms. A broad offering of courses, covering in-depth a substantial range of marketing functions and activities, provides the student with a number of alternatives in this specialization.
The Department of Marketing recommends that students majoring in marketing join the American Marketing Association and subscribe to its professional publications. The curriculum focuses on the role of the marketing executive. This curriculum emphasizes organization, planning, evaluation, and control of all aspects of the firm’s marketing activities. The student is exposed to new product development, management of advertising, distribution, and sales administration. In addition, the student is expected to become familiar with the assembly of marketing data, analysis, and quantitative marketing models. The student, in assuming the role of the marketing manager, is subjected to typical marketing problems that require solutions.
Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers. Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score.
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:
For additional information, please contact:Office of Graduate Admission
The Peter J. Tobin College of Business
8000 Utopia Parkway
Queens, NY 11439
The MBA curriculum is designed to allow for innovative approaches to in-class learning and expands on the development of a real-world skill-set that students can apply immediately to their emerging careers.
Elective: Select two:
Maximum Courses & Credits: 12 Courses, 36 Credits (57 credits for the MBA in Accounting program)
Estimated Time to Complete: 3 Years for part-time; 3 semesters for full-time
All students must have, as a minimum academic credential, the equivalent of a United States bachelor's degree and demonstrated competency in pre-calculus mathematics and basic computer use. Students are evaluated based on their undergraduate academic performance, score on the GMAT, professional accomplishments, letters of recommendation, statements of professional goals, and other materials that the candidate may wish to share with the Admissions Committee.
For additional information on the Master of Business Administration, please contact the faculty program director:
Bent Hall Queens Room 345
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St. John’s offers a free online application for all 100+ undergraduate programs, and graduate applications carry a low cost for most programs.