Providing customers with value and satisfaction by developing products and services to meet their needs.
The father of modern marketing, Philip Kotler, defines the discipline as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires ... (and) defines, measures and quantifies the size of the identified market and the profit potential.”
Today’s marketing professionals can command an array of tools at their disposal with which to reach and energize their target markets. In the modern era of globalization, disintermediation, and social media, however, today’s marketers must understand and deploy that arsenal to rise above the noise in a crowded marketplace.
The Department of Marketing at The Peter J. Tobin College of Business prepares students for careers in which they can utilize the skills that studying marketing can provide. The department boasts a faculty that represents a wide and deep variety of experience in teaching, research, consulting, and private industry. Graduates of the program have obtained jobs in industries that include professional and financial services, retail, manufacturing, sports and entertainment, and government and nonprofit organizations.
Bent Hall Queens 344
Our world-class scholar-teachers are one reason students from around the globe select St. John’s to acquire the knowledge and skills to excel in their careers. Much of our faculty have received top academic honors.
Learning is about more than sitting in a classroom and taking notes. For students at The Peter J. Tobin College of Business, it is about the practical application in our global economy. Travel to Barcelona, Madrid, Peru, Dublin, or Los Angeles.
To earn their Bachelor of Science Degree in Marketing, students complete 120 credits, including core and major-sequence credits, as outlined below. Students also have their choice of electives.
MKT 3311, 3312
Twelve credits from the following: MKT 3305, 3306, 3307, 3308, 3309, 3310, 3313, 3314, 3315, 3316, 3317, 3318, 3319, 3320, 3321, 3322, 3350, 4305, 4306, 4316, 4318, 4350, 4399, 4400.
Total of 18 Credits
Fast-Track programs are cost-efficient and time-saving ways to provide students the opportunity to advance to a master’s degree from their B.S. in Marketing. Students who select a fast-track into an advanced degree must complete an online application and must meet the admission standards for that graduate program. Students should seek early program guidance from their adviser in anticipation of applying to a Fast-Track Program. Available Fast Track programs for Marketing major are:
The undergraduate program in Marketing prepares students for marketing-management or professional marketing positions in business organizations. Students are taught the basic concepts and skills needed to practice marketing in modern markets. Some of the skills taught include strategic planning, product, and market planning, pricing, distribution, advertising, promotion, product development and research skills. The importance of cultural, social, personal and psychological factors is emphasized in explaining the dynamics of the domestic and global exchange process. Principles of ethics pervade all course offerings as reflected in the Vincentian tradition of the University.
The program will prepare graduates to:
The highly sought-after marketing skills in North America are:
-Social Media Marketing
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:
Admission Office - Queens Campus
Admission Office - Staten Island campus
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The Advanced Certificate in Marketing Intelligence curriculum provides the skills, insight, and capability to transform data into insightful information that will lead businesses to better results.
Our Advertising program prepares students for career opportunities as advertising account executives, art directors, copywriters, media buyers and planners.
The Digital Media Design minor provides students with expanded production and design skills in publishing, interactive web media, and 3d environments.
The minor in experiential marketing provides an introduction to the knowledge, skills, and competencies needed to engage consumers using branded experiences or an “event marketing experience,” to create a memorable impact on the consumer that inspires them to share with friends both face-to-face or offline to raise brand awareness, create and nurture business opportunities, and develop long-term customer loyalty.
The minor in general marketing provides an introduction to the knowledge, skills, and competencies needed for marketing positions in various organizations and enables graduates to be leaders in the fields of strategic planning, pricing, distribution, advertising, and promotion.
St. John’s Masters of Science degree in Integrated Advertising Communications gives students hands-on experience in engaging consumers in all tradition, digital and mobile media—so they can build relationships that turn products into brands.
Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.
This 30-credit program is highly interactive and provides immediate hands-on experience. The curricula and coursework will be heavily focused on the identification of real-world business problems and developing persuasive calls to action. The MS-MI faculty includes world-renowned academics with research and consulting in these areas, as well as current and former marketing executives who have direct experience applying these skills at some top firms around the world.
Understand organization, planning, evaluation, and control of all aspects of marketing with an M.B.A. concentrating on Marketing Management from St. John's University.
The minor in marketing of services provides an introduction to the knowledge, skills, and competencies needed to engage with and attract a wider audience of customers, to understand what customers need and what services they are willing to buy, and to apply effective marketing strategies.
The Office of Student Financial Services is committed to providing students and their families with the information they need to navigate and understand the financial aid and payment process.
St. John’s offers a free online application for all 100+ undergraduate programs, and graduate applications carry a low cost for most programs.