UG
Marketing, Bachelor of Science
Providing customers with value and satisfaction by developing products and services to meet their needs.
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- Marketing, Bachelor of Science
The father of modern marketing, Philip Kotler, defines the discipline as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires ... (and) defines, measures and quantifies the size of the identified market and the profit potential.”
Today’s marketing professionals can command an array of tools at their disposal with which to reach and energize their target markets. In the modern era of globalization, disintermediation, and social media, however, today’s marketers must understand and deploy that arsenal to rise above the noise in a crowded marketplace.
The Department of Marketing at The Peter J. Tobin College of Business prepares students for careers in which they can utilize the skills that studying marketing can provide. The department boasts a faculty that represents a wide and deep variety of experience in teaching, research, consulting, and private industry. Graduates of the program have obtained jobs in industries that include professional and financial services, retail, manufacturing, sports and entertainment, and government and nonprofit organizations.
- Degree Type
- BS
- Area of Interest
- Communications & Media
- Associated Colleges or Schools
- Program Location
- Queens Campus
- Required Credit Hours
- 120
Department Contact
Faculty at Tobin
Our world-class scholar-teachers are one reason students from around the globe select St. John’s to acquire the knowledge and skills to excel in their careers. Much of our faculty have received top academic honors.
Global Destination Courses
Learning is about more than sitting in a classroom and taking notes. For students at The Peter J. Tobin College of Business, it is about the practical application in our global economy. Travel to Barcelona, Madrid, Peru, Dublin, or Los Angeles.
Courses
To earn their Bachelor of Science Degree in Marketing, students complete 124 credits, including core and major-sequence credits, as outlined below. Students also have their choice of electives.
Required
MKT 3311, 3312
Professional Electives
Fifteen credits from the following: MKT 3305, 3306, 3307, 3308, 3309, 3310, 3313, 3314, 3315, 3316, 3317, 3318, 3319, 3320, 3321, 3322, 3350, 4305, 4306, 4316, 4318, 4350, 4399, 4400, IB 3341, 4312.
Total of 21 Credits
Fast-Track programs are cost-efficient and time-saving ways to provide students the opportunity to advance to a master’s degree from their B.S. in Marketing. Students who select a fast-track into an advanced degree must complete an online application and must meet the admission standards for that graduate program. Students should seek early program guidance from their adviser in anticipation of applying to a Fast-Track Program. Available Fast Track programs for Marketing major are:
- B.S. Marketing/M.S. Accounting
- B.S. Marketing/M.S. Actuarial Science
- B.S. Marketing/M.S. Business Analytics
- B.S. Marketing/M.S. Enterprise Risk Management
- B.S. Marketing/M.S. Entrepreneurship and Innovation
- B.S. Marketing/M.S. Finance
- B.S. Marketing/M.S. Global Management
- B.S. Marketing/M.S. Marketing Intelligence
- B.S. Marketing/M.S. Risk and Financial Advisory
- B.S. Marketing/M.S. Risk Management & Risk Analytics
- B.S. Marketing/M.S. Taxation
- B.S. Marketing/Master of Business Administration
Career Outcomes
The undergraduate program in Marketing prepares students for marketing-management or professional marketing positions in business organizations. Students are taught the basic concepts and skills needed to practice marketing in modern markets. Some of the skills taught include strategic planning, product, and market planning, pricing, distribution, advertising, promotion, product development and research skills. The importance of cultural, social, personal and psychological factors is emphasized in explaining the dynamics of the domestic and global exchange process. Principles of ethics pervade all course offerings as reflected in the Vincentian tradition of the University.
The program will prepare graduates to:
- Describe and illustrate the broad scope, concepts and analytical tools of Marketing.
- Identify secondary data sources, develop scientific questionnaires, and apply statistical sampling techniques to analysis and evaluation of marketing information.
- Research sources and techniques.
- Leverage Technology.
- Demonstrate recognition and understanding of moral, ethical and professional codes of conduct.
- Describe the financial reporting process and how accounting systems control business operations.
- Describe the importance of economic analysis on the global and national economy.
- Recognize market needs and develop new markets.
- Apply management and human resources development theories to human resource issues and organizational problems.
- Use office productivity software (data bases, presentation graphics, word processing, spread sheets, and Internet research) effectively and efficiently.
- Identify sources of capital, and analyze the impact of participation in the global capital markets.
- Describe the legal and regulatory environment and analyze the impact of changes in relevant requirements, constraints, and competitive practices.
- Describe the use of statistical techniques to analyze business data and discern relationships.
- Formulate an effective business plan for an organization.
- Conduct research using primary and secondary sources.
- Write cohesively organized material with consistently correct grammar and mechanics in a style appropriate to the issue.
- Deliver effective presentations that engage the entire audience.
- Communicate and exchange information within a meaningful context and with appropriate delivery so that it is understood by individuals with diverse capabilities and interests.
- Motivate individuals and groups to achieve results.
- Demonstrate capability to give and receive appropriate feedback in a team situation.
- Link data, knowledge, and insight from various disciplines to provide information for decision-making.
- Describe the effects of technology on the broader business environment and determine how new technologies should best be incorporated into organizations.
- Determine the nature of a situation, analyze available statistical data, and decide on the principles and techniques needed to solve problems or make judgments.
- Identify the ethical considerations and legal ramifications of a business decision and propose a course of action for individuals and firms.
- Describe the appropriate action to take in an ethically ambiguous situation.
- Identify local, national and global current events and understand their ethical impact on society and business.
- Describe how an individual or a firm maintains a reputation for excellence in the performance of responsibilities.
- Complete a service-learning project and/or demonstrate involvement in community or charitable service.
- Participate in experiential learning projects.
Marketing Careers
The highly sought-after marketing skills in North America are:
-Merchandising
-Event Marketing
-Digital Marketing
-Social Media Marketing
-Property Management
Admission
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:
Admission Office - Queens Campus
718-990-2000
[email protected]
Admission Office - Staten Island campus
718-390-4500
[email protected]
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