Marketing, Bachelor of Science

The Advanced Certificate in Marketing Intelligence curriculum provides the skills, insight, and capability to transform data into insightful information that will lead businesses to better results.

The Digital Media Design minor provides students with expanded production and design skills in publishing, interactive web media, and 3d environments.

The minor in experiential marketing provides an introduction to the knowledge, skills, and competencies needed to engage consumers using branded experiences or an “event marketing experience,” to create a memorable impact on the consumer that inspires them to share with friends both face-to-face or offline to raise brand awareness, create and nurture business opportunities, and develop long-term customer loyalty.

The minor in general marketing provides an introduction to the knowledge, skills, and competencies needed for marketing positions in various organizations and enables graduates to be leaders in the fields of strategic planning, pricing, distribution, advertising, and promotion.

St. John’s Masters of Science degree in Integrated Advertising Communications gives students hands-on experience in engaging consumers in all tradition, digital and mobile media—so they can build relationships that turn products into brands.

Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.

The STEM-eligible Master of Science degree in Marketing Intelligence is a highly interactive 30-credit program that provides students with immediate hands-on experience. The curricula and coursework will be heavily focused on the identification of real-world business problems and developing persuasive calls to action. The MS-MI faculty includes world-renowned academics with research and consulting in these areas, as well as current and former marketing executives who have direct experience applying these skills at some top firms around the world.

Develop the strategic and analytical skills to understand consumers, build strong brands, create customer value, and drive business growth.

The minor in marketing of services provides an introduction to the knowledge, skills, and competencies needed to engage with and attract a wider audience of customers, to understand what customers need and what services they are willing to buy, and to apply effective marketing strategies.