Student with book studying

Marketing / Business Administration, Bachelor of Science / Master of Business Administration

Marketing

The Peter J. Tobin College of Business
Queens Campus, Staten Island Campus

Overview

As traditional print marketing campaigns give way to Internet-based communications, marketing professionals who create new ways to promote products and services are increasingly in demand. In fact, the Bureau of Labor Statistics forecasts that marketing jobs will grow 13 percent by 2018.

You can prepare for these career opportunities through the Bachelor of Science Degree Program in Marketing at St. John's. Offered by The Peter J. Tobin College of Business, the 124-credit program prepares students for marketing positions in for-profit and non-profit organizations. Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.

The curriculum reflects St. John’s emphasis on providing students with a rigorous education encompassing a strong foundation in the liberal arts and sciences as well as a firm grounding in the basic principles of business.

The program leverages the University's resources as a metropolitan institution by giving students access to invaluable for-credit internship opportunities at leading New York City-area business organizations. This experience, in turn, is highly prized by potential employers.

St. John’s Vincentian values are also reflected in the program's emphasis on teaching ethical business practices and stressing the importance of social justice in making business decisions.

The Tobin College is fully accredited by AACSB International — the Association to Advance Collegiate Schools of Business. Fewer than 20 percent of collegiate business schools in the U.S. and Canada have attained this accreditation. Accounting students at St. John's gain expertise in the principles and applications of accounting, readying them for exciting careers in public and private practice.

Apply Request Info plan your visit

Admission

Please see the requirement chart for the academic progression criteria in this dual degree program.

Application Requirements
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level.

In addition to the application form and non-refundable application fee candidates should submit the following:

  • Statement of professional goals and resume which can be uploaded as part of the  application for admission
  • Official transcripts from all undergraduate, graduate and professional schools attended. International Applicants to programs in Accounting and Taxation must have a Graduate Admissions evaluation completed by AEQUO.
  • Official GMAT or GRE scores, taken within the last five years
  • Two letters of recommendation, obtained from professional or academic references
  • Official TOEFL or IELTS scores are required for applicants whose native language is not English

The Peter J. Tobin College of Business
Office of Graduate Admission
8000 Utopia Parkway
Queens, NY 11439
718-990-1345
[email protected]

For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please contact us directly at the campus of your choice:

Admission Office - Queens Campus

718-990-2000
[email protected]

Admission Office -  Staten Island Campus
718-390-4500
[email protected]

Courses

To earn their Bachelor of Science Degree in Marketing, students complete 124 credits, including core and major-sequence credits, as outlined below. Students also have their choice of electives.

The basic business core courses vary by major. For more information, please contact Assistant Dean Michele Dell’Anno at (718) 990-1664; [email protected].

Career Outcomes

By gaining knowledge and skills in a cross-section of marketing-related business disciplines and topics, you will develop competencies and a basic understanding of business. You will also learn how to apply your knowledge and talents effectively and to make value-based business decisions.

 Students are prepared to:

  • Perform economic global analyses, accounting systems control and use technology tools to achieve cost-effectiveness. 
  • Write business plans, determine market needs and construct integrated marketing campaigns.
  • Become outstanding marketing managers who are familiar with cutting edge human resources and development theories.

Global Approach to Education

Combining service with experience in the world of micro-financing, students may participate in GLOBE. This student-managed academic program works with the University's strategic partners to provide loans for aspiring entrepreneurs who would otherwise be unable to secure loans.

Students also benefit from St. John's focus on an international academic experience. The University offers extensive study abroad courses during the academic year as well as the winter and summer semesters. Students can live and learn at St. John's Rome, Italy, campus and Paris, France, location.