Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.
As traditional print marketing campaigns give way to Internet-based communications, marketing professionals who create new ways to promote products and services are increasingly in demand. In fact, the Bureau of Labor Statistics forecasts that marketing jobs will grow 13 percent by 2018.
You can prepare for these career opportunities through the Bachelor of Science Degree Program in Marketing at St. John's. Offered by The Peter J. Tobin College of Business, the 124-credit program prepares students for marketing positions in for-profit and non-profit organizations. Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.
The curriculum reflects St. John’s emphasis on providing students with a rigorous education encompassing a strong foundation in the liberal arts and sciences as well as a firm grounding in the basic principles of business.
The program leverages the University's resources as a metropolitan institution by giving students access to invaluable for-credit internship opportunities at leading New York City-area business organizations. This experience, in turn, is highly prized by potential employers.
St. John’s Vincentian values are also reflected in the program's emphasis on teaching ethical business practices and stressing the importance of social justice in making business decisions.
The Tobin College is fully accredited by AACSB International — the Association to Advance Collegiate Schools of Business. Fewer than 20 percent of collegiate business schools in the U.S. and Canada have attained this accreditation. Accounting students at St. John's gain expertise in the principles and applications of accounting, readying them for exciting careers in public and private practice.
Please see the requirement chart for the academic progression criteria in this dual degree program.
Application Requirements
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level.
In addition to the application form and non-refundable application fee candidates should submit the following:
The Peter J. Tobin College of Business
Office of Graduate Admission
8000 Utopia Parkway
Queens, NY 11439
718-990-1345
[email protected]
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please contact us directly at the campus of your choice:
Admission Office - Queens Campus
718-990-2000
[email protected]
Admission Office - Staten Island Campus
718-390-4500
[email protected]
To earn their Bachelor of Science Degree in Marketing, students complete 124 credits, including core and major-sequence credits, as outlined below. Students also have their choice of electives.
The basic business core courses vary by major. For more information, please contact Assistant Dean Michele Dell’Anno at (718) 990-1664; [email protected].
By gaining knowledge and skills in a cross-section of marketing-related business disciplines and topics, you will develop competencies and a basic understanding of business. You will also learn how to apply your knowledge and talents effectively and to make value-based business decisions.
Students are prepared to:
Combining service with experience in the world of micro-financing, students may participate in GLOBE. This student-managed academic program works with the University's strategic partners to provide loans for aspiring entrepreneurs who would otherwise be unable to secure loans.
Students also benefit from St. John's focus on an international academic experience. The University offers extensive study abroad courses during the academic year as well as the winter and summer semesters. Students can live and learn at St. John's Rome, Italy, campus and Paris, France, location.
Explore opportunities at St. John's with our pathway generator.
The Advanced Certificate in Marketing Intelligence curriculum provides the skills, insight, and capability to transform data into insightful information that will lead businesses to better results.
Our Advertising program prepares students for career opportunities as advertising account executives, art directors, copywriters, media buyers and planners.
The Digital Media Design minor provides students with expanded production and design skills in publishing, interactive web media, and 3d environments.
The minor in experiential marketing provides an introduction to the knowledge, skills, and competencies needed to engage consumers using branded experiences or an “event marketing experience,” to create a memorable impact on the consumer that inspires them to share with friends both face-to-face or offline to raise brand awareness, create and nurture business opportunities, and develop long-term customer loyalty.
The minor in general marketing provides an introduction to the knowledge, skills, and competencies needed for marketing positions in various organizations and enables graduates to be leaders in the fields of strategic planning, pricing, distribution, advertising, and promotion.
St. John’s Masters of Science degree in Integrated Advertising Communications gives students hands-on experience in engaging consumers in all tradition, digital and mobile media—so they can build relationships that turn products into brands.
This 30-credit program is highly interactive and provides immediate hands-on experience. The curricula and coursework will be heavily focused on the identification of real-world business problems and developing persuasive calls to action. The MS-MI faculty includes world-renowned academics with research and consulting in these areas, as well as current and former marketing executives who have direct experience applying these skills at some top firms around the world.
Understand organization, planning, evaluation, and control of all aspects of marketing with an M.B.A. concentrating on Marketing Management from St. John's University.
The minor in marketing of services provides an introduction to the knowledge, skills, and competencies needed to engage with and attract a wider audience of customers, to understand what customers need and what services they are willing to buy, and to apply effective marketing strategies.
Providing customers with value and satisfaction by developing products and services to meet their needs.
The Office of Student Financial Services is committed to providing students and their families with the information they need to navigate and understand the financial aid and payment process.
St. John’s offers a free online application for all 100+ undergraduate programs, and graduate applications carry a low cost for most programs.