Integrated Advertising Communications, Master of Science

Contact Us

We are here to answer your questions about the Integrated Advertising Communications program and admission process. 
Please contact:
Justin Goldberg
Graduate Assistant Dean
[email protected]

Program Director
Neil Feinstein

Immersive, Innovative Curriculum.

St. John’s graduate students learn the skills employers require by practicing them in every class. Projects include the development of a digital marketing communication plan, a full media plan with a schedule and budget, a multi-channel creative strategy and campaign, in-depth data analysis, and a full integrated advertising plan as a Capstone project. In addition, the St. John’s Design Factory is one of the few U.S.-based locations of this international organization. At our Design Factory, students solve unsolvable problems.

Professors. Scholars. Creators. Innovators.

Our faculty comes from New York City’s most creative brand and digital agencies — the shops that have built award-winning campaigns that you know and love. They’ll teach you to: 

• Discover the Human Truth about a brand
• Position a brand to stand out
• Find the BIG CREATIVE IDEA
• Conduct research that reveals deep consumer insights
• Manage a brand’s Reputation
• Develop a full advertising plan

30 Credits to Your Next Promotion.

In three semesters students can gain the knowledge, expertise, and credentials to become a thought leader in integrated advertising communications. All classes are at night and some are taught online, giving students the flexibility to matriculate on their schedule.

Get Started Now.

Application Requirements: 

All applicants must possess a bachelor’s degree from an accredited institution or the international equivalent before enrollment at the graduate level. In addition to the application form and non-refundable application fee, candidates should submit the following:  

• Statement of professional goals and resume, which can be uploaded as part of the application for admission.  
• Official transcripts from all undergraduate, graduate, and professional schools attended. 
• One letter of recommendation obtained from a professional or academic reference.  
• Official TOEFL, IELTS, PTE or Duolingo scores are required for applicants whose native language is not English.  
  Students with international credits must submit a course-by-course foreign credit evaluation with GPA calculation from a NACES member.

Click here to start your application

Questions? Contact the Office of Graduate Admission:
718-990-1601
[email protected]

Course Offerings

Core Classes

• ADV 100 Fundamentals of Integrated Advertising Communications
• ADV 201 The Creative Umbrella for an IAC Campaign (The Big Idea)
• ADV 301 Social & Digital Media as Integrated Advertising Communications Tools
• ADV 401 IAC Media Planning and Execution
• ICM 800 Theories and Processes of Communication
• ICM 802 Media and Communication Research Methods

Specializations

• ADV 450 Data, Analysis and Insight
• ADV 402 Leading and Coaching the IAC Process
• ADV 501 Public Relations in Integrated Advertising Communications

Capstone

• ADV 600 Development of an Effective

Additional Information

This master's degree helps future professionals to learn theories of communication and looks at the messaging process holistically, emphasizing the importance of consistency when managing branding campaigns. Our students will be empowered to be better professionals through a thorough understanding of communication channels, feedback loops, and public relations principles, and will be able to practice via capstone projects that enable them to build an integrated branding campaign.

The program will merge theory and practice. Full-time faculty who are leaders in communications and public relations will be paired with adjuncts who work in advertising and media, and will create the connections to industry partners who will serve as case studies sources or as “customer interfaces” for the capstone experiences.