The Advanced Certificate in Marketing Intelligence curriculum provides the skills, insight, and capability to transform data into insightful information that will lead businesses to better results.
The Advanced Certificate in Marketing Intelligence curriculum provides the skills, insight, and capability to transform data into insightful information that will lead businesses to better results. Our graduates will understand the role of evidence-based data in decision-making and how to transform that data into a powerful and predictive strategic asset that will ultimately drive optimal results.
The Advanced Certificate in Marketing Intelligence program will sharpen students’ skills in planning, decision-making, and implementation through case studies and hands-on exercises. Students gain perspectives on contemporary theory and practice from a distinguished faculty comprising professors from St. John’s Tobin College of Business and experts from industry. Students must successfully complete all five courses within a three-year period. The courses may be taken at the Main (Queens) and Manhattan campuses of St. John’s University, as well as through distance education. A student can enroll in the certificate program by itself or in conjunction with another graduate program (e.g., Master of Business Administration with concentrations in Marketing Analytics or a proposed Master of Science in Marketing Intelligence).
Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers for the 2022 and 2023 academic years. Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score.
The Advanced Certificate in Marketing Intelligence requires students to complete two courses, along with three elective courses, for a total of 15 credits as follows:
Required courses (6 credits):
Elective courses (9 credits):
Students may select their marketing analytics related courses from an array of courses including the following:
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee, candidates should submit the following:
For additional information, please contact:Office of Graduate Admission
The Peter J. Tobin College of Business
8000 Utopia Parkway
Queens, NY 11439
Please see a roster of our Departments and Faculty.
Full Professor and Chair of the Marketing Department
Bent Hall Queens 344
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