Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers for the 2022 and 2023 academic years. Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score.
The Advanced Certificate in Marketing Intelligence program will sharpen students’ skills in planning, decision-making, and implementation through case studies and hands-on exercises. Students gain perspectives on contemporary theory and practice from a distinguished faculty comprising professors from St. John’s Tobin College of Business and experts from industry. Students must successfully complete all five courses within a three-year period. The courses may be taken at the Main (Queens) and Manhattan campuses of St. John’s University, as well as through distance education. A student can enroll in the certificate program by itself or in conjunction with another graduate program (e.g., Master of Business Administration with concentrations in Marketing Analytics or a proposed Master of Science in Marketing Intelligence).
Courses
The Advanced Certificate in Marketing Intelligence requires students to complete two courses, along with three elective courses, for a total of 15 credits as follows:
Required courses (6 credits):
- BUA 602 Business Analytics
- MKT 600 Decisions in Marketing Management
Elective courses (9 credits):
Students may select their marketing analytics related courses from an array of courses including the following:
- MKT 601 Marketing Research Seminar
- MKT 611 Data-Driven Marketing
- MKT 612 Artificial Intelligence in Marketing
- MKT 613 Marketing Intelligence Implementation,
- MKT 614 Brand and Customer Strategic Intelligence
- MKT 622 Direct Response Marketing
- MKT 635 Strategic Internet Marketing Analytics
Admissions
Application Requirements
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:
- Statement of professional goals and resume which can be uploaded as part of the application for admission
- Official transcripts from all undergraduate, graduate and professional schools attended.
- Two letters of recommendation, obtained from professional or academic references
- Official TOEFL or IELTS scores are required for applicants whose native language is not English
- Students with international credits must also submit a course-by-course foreign credit evaluation with GPA calculation from a NACES member
For additional information, please contact:
Office of Graduate Admission
The Peter J. Tobin College of Business
8000 Utopia Parkway
Suite 114
Queens, NY 11439
718-990-1345
[email protected]
Department Faculty
Please see a roster of our Departments and Faculty.