Marketing, Bachelor of Science
As traditional print marketing campaigns give way to Internet-based communications, marketing professionals who create new ways to promote products and services are increasingly in demand. In fact, the Bureau of Labor Statistics forecasts that marketing jobs will grow 13 percent by 2018.
You can prepare for these career opportunities through the Bachelor of Science Degree Program in Marketing at St. John's. Offered by The Peter J. Tobin College of Business, the 124-credit program prepares students for marketing positions in for-profit and non-profit organizations. Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.
The curriculum reflects St. John’s emphasis on providing students with a rigorous education encompassing a strong foundation in the liberal arts and sciences as well as a firm grounding in the basic principles of business.
The program leverages the University's resources as a metropolitan institution by giving students access to invaluable for-credit internship opportunities at leading New York City-area business organizations. This experience, in turn, is highly prized by potential employers.
St. John’s Vincentian values are also reflected in the program's emphasis on teaching ethical business practices and stressing the importance of social justice in making business decisions.
The Tobin College is fully accredited by AACSB International — the Association to Advance Collegiate Schools of Business. Fewer than 20 percent of collegiate business schools in the U.S. and Canada have attained this accreditation. Accounting students at St. John's gain expertise in the principles and applications of accounting, readying them for exciting careers in public and private practice.
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:
Admission Office - Queens Campus
Admission Office - Staten Island campus
The undergraduate program in Marketing prepares students for marketing-management or professional marketing positions in business organizations. Students are taught the basic concepts and skills needed to practice marketing in modern markets. Some of the skills taught include strategic planning, product, and market planning, pricing, distribution, advertising, promotion, product development and research skills. The importance of cultural, social, personal and psychological factors is emphasized in explaining the dynamics of the domestic and global exchange process. Principles of ethics pervade all course offerings as reflected in the Vincentian tradition of the University.
The program will prepare graduates to:
Demonstrate the ability to apply the competencies of the discipline.
- Describe and illustrate the broad scope, concepts and analytical tools of Marketing.
- Identify secondary data sources, develop scientific questionnaires, and apply statistical sampling techniques to analysis and evaluation of marketing information.
- Research sources and techniques.
- Leverage Technology.
- Demonstrate recognition and understanding of moral, ethical and professional codes of conduct.
Demonstrate recognition and understanding of broad business competencies.
- Describe the financial reporting process and how accounting systems control business operations.
- Describe the importance of economic analysis on the global and national economy.
- Recognize market needs and develop new markets.
- Apply management and human resources development theories to human resource issues and organizational problems.
- Use office productivity software (data bases, presentation graphics, word processing, spread sheets, and Internet research) effectively and efficiently.
- Identify sources of capital, and analyze the impact of participation in the global capital markets.
- Describe the legal and regulatory environment and analyze the impact of changes in relevant requirements, constraints, and competitive practices.
- Describe the use of statistical techniques to analyze business data and discern relationships.
- Formulate an effective business plan for an organization.
Apply business knowledge, skills, and values effectively in a variety of settings.
- Conduct research using primary and secondary sources.
- Write cohesively organized material with consistently correct grammar and mechanics in a style appropriate to the issue.
- Deliver effective presentations that engage the entire audience.
- Communicate and exchange information within a meaningful context and with appropriate delivery so that it is understood by individuals with diverse capabilities and interests.
- Motivate individuals and groups to achieve results.
- Demonstrate capability to give and receive appropriate feedback in a team situation.
- Link data, knowledge, and insight from various disciplines to provide information for decision-making.
- Describe the effects of technology on the broader business environment and determine how new technologies should best be incorporated into organizations.
- Determine the nature of a situation, analyze available statistical data, and decide on the principles and techniques needed to solve problems or make judgments.
Demonstrate an understanding of professional responsibility, ethical obligations and social awareness.
- Identify the ethical considerations and legal ramifications of a business decision and propose a course of action for individuals and firms.
- Describe the appropriate action to take in an ethically ambiguous situation.
- Identify local, national and global current events and understand their ethical impact on society and business.
- Describe how an individual or a firm maintains a reputation for excellence in the performance of responsibilities.
Appreciate the Vincentian value of service.
- Complete a service-learning project and/or demonstrate involvement in community or charitable service.
- Participate in experiential learning projects.
Global Approach to Education
Students can serve those in need while learning about the world of micro-financing by participating in GLOBE. This student-managed academic program works with the University's strategic partners to provide loans for aspiring entrepreneurs who would otherwise be unable to secure loans.
Exciting study abroad programs give students in The Peter J. Tobin College of Business the chance to experience the rich history, culture and perspectives of others around the world while gaining a competitive edge before embarking on careers in today’s global society.
Students take advantage of St. John’s location in dynamic New York City. Our faculty and Career Center have strong ties to employers and other professional and educational resources throughout the New York area. Students also make New York their classroom through innovative courses like Discover New York.
The Peter J. Tobin College of Business at St. John's offers marketing students a wealth of academic resources including acclaimed faculty and the many advantages of the University's location in dynamic New York City — the financial capital of the world.
Students also benefit from St. John's dedicated New-York alumni network of business leaders, who are available to mentor and provide business contacts. Through this network and St. John's many strategic partnerships, students are able to capture for-credit internships at a cross-section of New York's leading businesses, corporations and non-profit organizations.
Marketing students enjoy the many outstanding opportunities for academic and professional growth offered through the Tobin College. For example, students compete in the annual National Student Advertising Campaign — a chance to create an integrated communications campaign and be judged by professionals in the field.
The Tobin College's Financial Information Lab boasts state-of-the-art learning tools including 29 computer workstations. Each computer offers the latest FactSet financial software. The lab provides access to Bloomberg systems as well as news, stock market information and financial data to enrich every student's business education.
Students have access to the latest financial news and information with 14 DirecTV Channels including Bloomberg 353, CNBC 355, CNBC World 357 and the Fox News Channel. Multimedia classrooms include premium audio/visual features such as wireless connectivity, laptop connectors, ceiling projectors and wall-mounted LCD screens.
The Tobin College features innovative programs such as the Executive-in-Residence Program (EIRP), which draws on the University's extensive alumni network to provide both undergraduate and graduate students the opportunity to engage in practical business consulting with real-world business and non-profit organizations.
The Undergraduate Student-Managed Investment Fund is a highly selective program that gives students hands-on experience with managing a substantial portfolio.
Students gain an academic and professional edge by joining any of St. John's more than 180 student clubs and organizations. Though each society emphasizes a particular business discipline, students in the Tobin College may join any of these student-run organizations:
- Marketing Club
- Advertising Club
- APICS, The Educational Society for Resource Management
- Economics and Finance Society
- Accounting Society
- National Association of Black Accountants
The Tobin College also offers membership in the following honor societies:
- Beta Alpha Psi: The national scholastic honor society in accounting
- Beta Gamma Sigma: The Iota Chapter of this honor society for colleges of business administration
- Omicron Delta Epsilon: The Theta Chapter of this national honor society in economics
- Sigma Iota Epsilon: The Sigma Chapter of the national honor society in management
The Peter J. Tobin College of Business Dean’s Distinguished Scholars Program
This elite program offers opportunities for high-achieving undergraduate business students to share their academic journey with fellow scholars in the program. It features enriched curricular activities designed to stimulate intellectual, professional, and personal growth by combining opportunities for career development, global study, research projects with faculty, and academic service learning.
Students are selected for the program by Tobin faculty. Business students who graduated in the top 10 percent of their high school class and scored a minimum combined verbal/mathematics SAT score of 1300 will be considered.
The Dean’s Distinguished Scholars Program participation requirements include:
- Enrollment in Distinguished Scholars-designated courses
- Participation in a subsidized Scholars Global Destination Course
- Completion of at least one internship course
- Participation in two workshop/speaker/career development activities per semester
- Maintenance of a 3.5 cumulative GPA, both overall and within student’s major
The benefits of the program are many, notably:
- Participating students receive a $2,000 grant toward the Tobin Global Destination course
- Participating students have the option to conduct research with a faculty member within the student’s major
- Participating students may live with other Distinguished Scholars in one of the University’s residence halls