Our Advertising program prepares students for career opportunities as advertising account executives, art directors, copywriters, media buyers and planners.
To be successful in the dynamic and fast-paced field of advertising takes advanced skills and expertise in the areas of copywriting, art direction and production. Advertisers are constantly creating new and innovative ways to reach the public, so the demand for skilled advertising executives is always high.
According to the Bureau of Labor Statistics, employment in the advertising industry will continue to grow. In New York City, media-related fields are continuously. You can prepare for this competitive field through the 120-credit Bachelor of Science degree in Advertising Communications, offered by the Collins College of Professional Studies.
Professional licensure and certification requirements often vary from state to state. St. John’s University has not determined requirements for individual states beyond New York. If you reside or plan to reside outside New York you are strongly encouraged to contact the appropriate state licensing agency in that state to seek information and guidance before beginning the program.
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:
Admission Office - Queens Campus
718-990-2000
[email protected]
Admission Office - Staten Island campus
718-390-4500
[email protected]
To get more information on our Pathways program, please visit our CCPS Pathways page or contact your academic advisor. Contact the program coordinator or advisor for details.
Students majoring in Advertising Communication may take concentrations in the following tracks:
An account executive is the liaison between an advertising agency and its clients. To prepare for this challenging position, students learn to analyze competitive activities and consumer trends, develop advertising strategies and coordinate activities among the creative, media and research departments.
Advertisements are effective only if placed in the right medium at the right time for the product advertised. Ensuring this is the job of media planners. Students learn to evaluate media for optimum advertising efficiency and place selected media in efficient media plans.
Copywriters create the copy that will reach their audience in print, radio, and television or in digital and social media. Art directors develop the visual concepts that convey the copywriter’s words. Producers are people who take the ideas the creative teams develop and actually bring them to life as finished advertising the consumer sees in the various media they use everyday.
Students majoring in Advertising Communications at St. John's benefit from faculty and alumni with extensive contacts in New York City's advertising industry. This network provides outstanding internship and job placement opportunities, helping to prepare students for leading positions as account executives, media planners or buyers, copywriters or art directors.
Students also gain an academic and professional edge by joining any of St. John's more than 180 student clubs and organizations. Clubs that may be of special interest to Advertising majors include these:
Advertising majors also may apply to a variety of honor societies, including these:
Of course, students also benefit from outstanding University-wide facilities and resources for which St. John's is widely known.
Facilities include high-tech classrooms, up-to-date computer and science laboratories and a 1.7 million-volume University Library. Our new D'Angelo Center is a five-story, 127,000-square-foot University and Student Center with classrooms, lecture halls, a Starbucks Café.
Students take advantage of St. John’s location in dynamic New York City. Our faculty and Career Center have strong ties to employers and other professional and educational resources throughout the New York area. Students also make New York their classroom through innovative courses like Discover New York.
The B.S. in Advertising Communications prepares students to regard advertising agencies as creative businesses that work with clients to reach a specific audience.
The program will prepare students to:
Explore opportunities at St. John's with our pathway generator.
The Advanced Certificate in Marketing Intelligence curriculum provides the skills, insight, and capability to transform data into insightful information that will lead businesses to better results.
The Digital Media Design minor provides students with expanded production and design skills in publishing, interactive web media, and 3d environments.
The minor in experiential marketing provides an introduction to the knowledge, skills, and competencies needed to engage consumers using branded experiences or an “event marketing experience,” to create a memorable impact on the consumer that inspires them to share with friends both face-to-face or offline to raise brand awareness, create and nurture business opportunities, and develop long-term customer loyalty.
The minor in general marketing provides an introduction to the knowledge, skills, and competencies needed for marketing positions in various organizations and enables graduates to be leaders in the fields of strategic planning, pricing, distribution, advertising, and promotion.
St. John’s Masters of Science degree in Integrated Advertising Communications gives students hands-on experience in engaging consumers in all tradition, digital and mobile media—so they can build relationships that turn products into brands.
Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.
The minor in marketing analytics provides an introduction to the knowledge, skills, and competencies needed to help companies and organizations decide which products and services to sell to which customers at what price through the study of market conditions, competitors' activities, and consumer behavior.
This 30-credit program is a highly interactive and hands-on experience curriculum is structured. The curricula and coursework will be heavily focused on the identification of real-world business problems and developing persuasive calls to action. The MS-MI faculty includes world-renowned academics with research and consulting in these areas, as well as current and former marketing executives who have direct experience applying these skills at some top firms around the world.
Understand organization, planning, evaluation, and control of all aspects of marketing with an M.B.A. concentrating on Marketing Management from St. John's University.
The minor in marketing of services provides an introduction to the knowledge, skills, and competencies needed to engage with and attract a wider audience of customers, to understand what customers need and what services they are willing to buy, and to apply effective marketing strategies.
Providing customers with value and satisfaction by developing products and services to meet their needs.
The Office of Student Financial Services is committed to providing students and their families with the information they need to navigate and understand the financial aid and payment process.
St. John’s offers a free online application for all 100+ undergraduate programs, and graduate applications carry a low cost for most programs.