The Lesley H. and William L. Collins College of Professional StudiesQueens Campus, Staten Island Campus
To be successful in the dynamic and fast-paced field of advertising takes advanced skills and expertise in the areas of copywriting, art direction and production. Advertisers are constantly creating new and innovative ways to reach the public, so the demand for skilled advertising executives is always high.
According to the Bureau of Labor Statistics, employment in the advertising industry is expected to grow by 12 percent through 2018, especially for companies that specialize in digital media. In New York City, media-related fields grew by 10,500 jobs last year, a 6.6 percent boost and studies predict growth will remain strong for the next 20 years.
You can prepare for this competitive field through the Bachelor of Science degree in Advertising Communications. Offered by the Collins College of Professional Studies, this 120-credit program prepares students for career opportunities as advertising account executives, art directors, copywriters, media buyers and planners.
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:
Admission Office - Queens Campus
Admission Office - Staten Island campus
Students majoring in Advertising Communication may take concentrations in the following tracks:
An account executive is the liaison between an advertising agency and its clients. To prepare for this challenging position, students learn to analyze competitive activities and consumer trends, develop advertising strategies and coordinate activities among the creative, media and research departments.
Advertisements are effective only if placed in the right medium at the right time for the product advertised. Ensuring this is the job of media planners. Students learn to evaluate media for optimum advertising efficiency and place selected media in efficient media plans.
Copywriters create the copy that will reach their audience in print, radio, and television or in digital and social media. Art directors develop the visual concepts that convey the copywriter’s words. Producers are people who take the ideas the creative teams develop and actually bring them to life as finished advertising the consumer sees in the various media they use everyday.
Common Core — 42 Credits
Other Liberal Arts Requirements —9 Credits
Required Coursework — 12 Credits
Advertising Sequence – 24 credits
Major Area elective – 9 credits
Business Area – 6 Credits
Free Electives - 18 Credits
Students are required to complete the same 42 credit Core Requirements.
Other Liberal Arts Requirements —6 Credits
Required Coursework — 12 Credits
Free Electives - 15 Credits
Students majoring in Advertising Communications at St. John's benefit from faculty and alumni with extensive contacts in New York City's advertising industry. This network provides outstanding internship and job placement opportunities, helping to prepare students for leading positions as account executives, media planners or buyers, copywriters or art directors.
Students also gain an academic and professional edge by joining any of St. John's more than 180 student clubs and organizations. Clubs that may be of special interest to Advertising majors include these:
Advertising majors also may apply to a variety of honor societies, including these:
Of course, students also benefit from outstanding University-wide facilities and resources for which St. John's is widely known.
Facilities include high-tech classrooms, up-to-date computer and science laboratories and a 1.7 million-volume University Library. Our new D'Angelo Center is a five-story, 127,000-square-foot University and Student Center with classrooms, lecture halls, a Starbucks Café.
Students take advantage of St. John’s location in dynamic New York City. Our faculty and Career Center have strong ties to employers and other professional and educational resources throughout the New York area. Students also make New York their classroom through innovative courses like Discover New York.
The B.S. in Advertising Communications prepares students to regard advertising agencies as creative businesses that work with clients to reach a specific audience.
The program will prepare students to: