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Integrated Advertising Communication, Master of Science

Mass Communication

Overview

Ideas Thrive Here

In the fast-changing world of advertising, which is growing over 17% annually, traditional media and conventional methods won’t capture the attention of an increasingly sophisticated consumer. St. John’s Masters of Science degree in Integrated Advertising Communications gives students hands-on experience in engaging consumers in all tradition, digital and mobile media—so they can build relationships that turn products into brands.

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Professors. Scholars. Creators. Innovators.

Our faculty comes from New York City’s most creative brand and digital agencies — the shops that have built award-winning campaigns that you know and love. They’ll teach you to: 

  • Discover the Human Truth about a brand
  • Position a brand to stand out
  • Find the BIG CREATIVE IDEA
  • Conduct research that reveals deep consumer insights
  • Manage a brand’s Reputation
  • Develop a full advertising plan

And more

Get Started Now.

Admission to the M.S. in Integrated Advertising Communications is based on an assessment of your ability to successfully pursue graduate study. This may include proof of previous academic performance, letters of recommendation, and other evidence that shows your academic potential and motivation.

Specifically, you must provide the following for admission consideration:

  • Evidence of a baccalaureate degree from an accredited college or university including official transcripts from each institution attended.|
  • Two to three letters of recommendation from instructors/professors or other qualified individuals.
  • Statement of Purpose

Click here to start your application

Questions? Contact the Office of Graduate Admission
718-990-1601
[email protected]

Department Contact

Course Offerings

Core Classes

  • ADV 100 Fundamentals of Integrated Advertising Communications
  • ADV 201 The Creative Umbrella for an IAC Campaign (The Big Idea)
  • ADV 301 Social & Digital Media as Integrated Advertising Communications Tools
  • ADV 401 IAC Media Planning and Execution
  • ICM 800 Theories and Processes of Communication
  • ICM 802 Media and Communication Research Methods

Specializations

  • ADV 502 Legal Aspects of the Advertising Industry
  • ADV 402 Leading and Coaching the IAC Process
  • ADV 501 Public Relations in Integrated Advertising Communications

Capstone

  • ADV 600 Development of an Effective

Additional Information

This master's degree helps future professionals to learn theories of communication and looks at the messaging process holistically, emphasizing the importance of consistency when managing branding campaigns. Our students will be empowered to be better professionals through a thorough understanding of communication channels, feedback loops, and public relations principles, and will be able to practice via capstone projects that enable them to build an integrated branding campaign.

The program will merge theory and practice. Full-time faculty who are leaders in communications and public relations will be paired with adjuncts who work in advertising and media, and will create the connections to industry partners who will serve as case studies sources or as “customer interfaces” for the capstone experiences.