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Business Analytics, Master of Business Administration
Develop the analytical skills to transform complex data into strategic insights, make informed decisions, and drive organizational performance.
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Why Study Business Analytics?
Data is one of today's most valuable business assets. Organizations across every industry rely on business analytics to identify opportunities, improve performance, understand customer behavior, manage risk, and make smarter strategic decisions.
The Business Analytics concentration prepares you to collect, analyze, interpret, and communicate data that drives business results. You'll explore predictive analytics, data visualization, business intelligence, and emerging analytical tools while learning how to transform complex data into actionable insights for organizations.
- Degree Type
- M.B.A.
- Area of Interest
- Business
- Associated Colleges or Schools
- Program Location
- Queens Campus
- Online
- Required Credit Hours
- 36
Is this Concentration Right for You?
This concentration may be a great fit if you want to:
- Use data to solve complex business challenges
- Make evidence-based business decisions
- Identify trends and opportunities through analytics
- Communicate insights that influence strategy
- Combine business knowledge with analytical thinking
Which Business Analytics Graduate Program Is Right for You?
Not sure which business analytics graduate program is right for you? Compare Tobin's two business analytics graduate programs to find the degree that best aligns with your career goals.
| M.B.A. in Business Analytics | M.S. in Business Analytics | |
|---|---|---|
| If you want to... | Use analytics to make better business decisions and lead data-driven organizations. | Build advanced technical expertise in analytics, data science, and predictive modeling. |
| You'll Learn | Business analytics, data visualization, decision making, and strategy. | Machine learning, predictive analytics, statistical modeling, data management, and advanced analytics. |
| Degree Style | Broad MBA with a business analytics concentration. | Specialized STEM master's degree focused on advanced analytics and data science. |
| Ideal Careers | Business Analytics Manager Business Intelligence Manager Analytics Consultant | Data Scientist Business Intelligence Analyst Analytics Consultant |
| Career Progression | Chief Data Officer | Chief Analytics Officer |
| STEM Designated | No | Yes |
Career Opportunities
Organizations across every industry rely on business analytics professionals to transform data into actionable insights, improve decision making, and solve complex business challenges. An MBA with a concentration in Business Analytics prepares you for leadership opportunities that combine analytical expertise with business strategy.
Potential career paths include:
- Business Intelligence Manager
- Analytics Manager
- Director of Business Analytics
- Director of Business Intelligence
- Director of Data Strategy
- Marketing Analytics Manager
- Customer Insights Manager
- Operations Analytics Manager
- Strategy & Analytics Consultant
- Vice President of Analytics (career progression)
- Chief Analytics Officer (career progression)
- Chief Data Officer (career progression)
Career paths vary based on prior experience, industry, and professional goals.
MBA Curriculum
Every MBA student completes a comprehensive business core covering finance, marketing, analytics, economics, management, law, and business strategy before completing concentration coursework in Business Analytics.
- ACC 602: Global Financial and Managerial Reporting
- BUA 602: Business Analytics
- ECO 606: Industrial Economics
- FIN 607: Financial Management
- LAW 600: Law, Ethics and the Principled Path in Business
- MGT 601: Managing for Global Success
- MKT 600: Decisions in Marketing Management
- RMI 601: Risk Management
- MGT 700: Seminar in Business Policy
Required courses:
- BUA 631: Prescriptive Analytics and Spreadsheet Modeling
- BUA 633: Predictive Analytics and Business Forecasting
Select one course:
- BUA 609: Advanced Managerial Statistics BUA 602 or equivalent
- BUA 610: Data Visualization Applications Basic Computer Skills
- BUA 611: Machine Learning for Business BUA 602 or equivalent
- BUA 613: Text Analytics for Business Applications BUA 602 or equivalent
- BUA 635: Big Data and Data Mining BUA 602 or equivalent
- BUA 699: Business Analytics Internship BUA 602 & Dept. Permission
- BUA 900: Business Analytics Thesis BUA 602 BUA 633& Dept. Permission
- BUA 650: Seminar in Business Analytics BUA 631& co-requisite BUA 633
- IS 601: Advanced Computer Applications for Business Basic Computer Skills
- IS 605: Applied Computer Languages Basic Computer Skills
- IS 645: Database Management
Experience Business Before You Graduate
Learning extends beyond the classroom at Tobin. Apply your analytical skills through hands-on experiences that strengthen your problem-solving abilities while preparing you to make data-driven business decisions.
Featured Experiences
- Consult with real organizations through Tobin Strategic Consulting (TSC).
- Analyze data to support strategic decisions in the Collins Analytics Lab.
- Develop AI-powered solutions to real business challenges through the EMPIRE Initiative.
- Launch and pitch innovative business ideas in the James & Eileen Business Plan Competition.
- Turn entrepreneurial ideas into action through the Venture & Innovation Center (VIC).
Global Business Experiences
Business analytics helps organizations make smarter decisions across global markets. Through Global Destination Courses, study abroad opportunities, and an internationally focused MBA curriculum, you'll gain a broader understanding of how organizations use data and analytics to solve business challenges around the world.
Frequently Asked Questions
The Business Analytics concentration combines graduate business education with specialized coursework that prepares students to analyze data, identify trends, and make strategic business decisions using analytical tools and techniques.
No. The concentration is designed for business professionals and recent graduates who want to strengthen their analytical skills. The emphasis is on applying analytics to business decision making rather than software development.
Students learn to analyze business data, communicate insights, support strategic decision making, evaluate business performance, and use analytics to solve organizational challenges.
Yes. Tobin's MBA offers flexible scheduling designed to help working professionals balance graduate education with their careers.
Yes. Admission to the MBA program is on a rolling basis. You may start in the Fall, Spring, or even in the summer semester.
Complete the online graduate application and submit the required application materials. Graduate Admissions counselors are available to guide you through the admissions process.
Ready to Apply?
Whether you're looking to strengthen your analytical skills, make better business decisions, or lead with data, a Tobin MBA can help you achieve your career goals.
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent before enrollment at the graduate level. In addition to the application form and non-refundable application fee, candidates should submit the following:
- Statement of professional goals and resume, which can be uploaded as part of the application for admission.
- Official transcripts from all undergraduate, graduate, and professional schools attended.
- One letter of recommendation, obtained from professional or academic references.
- Official TOEFL, IELTS, or Duolingo scores are required for applicants whose native language is not English.
- Students with international credits must also submit a course-by-course foreign credit evaluation with GPA calculation from a NACES member.
- Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers. Submitting a strong GMAT/GRE score may strengthen applications with a less competitive GPA.
For additional information, please contact:
Office of Graduate Admission
The Peter J. Tobin College of Business
8000 Utopia Parkway
Suite 114
Queens, NY 11439
718-990-1345
[email protected]
Featured Faculty


- Assistant Professor of the Practice
Department
Business Analytics & Information Systems
Department
Business Analytics & Information Systems





Department
Business Analytics & Information SystemsDepartment Faculty
K. Matthew Wong, Ph.D.
Director of M.B.A. Programs and Professor of Finance
Tobin Room 345
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