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Marketing Analytics, Master in Business Administration

Marketing

Overview

The MBA with a concentration in marketing analytics develops your digital knowledge base to manage and apply big data, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing.  You will gain an understanding of analytics and how to apply data to strategic decision-making. Using market data, digital marketing tools, and advanced statistical analyses to make more informed decisions skills are critical for today’s businesses.  The professional experience of our faculty and the focus on technology and analytics sets the marketing analytics concentration apart and will help you advance your career or transition into a new career in marketing.

Apply Request Info

Applicants to the Tobin College of Business Graduate programs* will automatically be considered for GMAT/GRE waivers for the 2021 academic year.   Applications with a GPA below 3.2 may be strengthened by submitting a GMAT/GRE score. 

Curriculum

The MBA curriculum is designed to allow for innovative approaches to in-class learning and expands on the development of a real-world skill-set that students can apply immediately to their emerging careers.

The MBA Structure is as follows:

8 Core Courses (24 credits)

  • ACC 602: Global Financial and Managerial Reporting
  • DS 602: Business Analytics
  • ECO 606: Industrial Economics
  • FIN 607: Financial Management
  • LAW 600: Law, Ethics and the Principled Path in Business
  • MGT 601: Managing for Global Success
  • MKT 600: Decisions in Marketing Management
  • RMI 601: Risk Management

1 Required Capstone Course (3 credits)

  • MGT 700: Seminar in Business Policy

2 Graduate marketing courses from the following:

  • MKT 605 Direct Response Marketing 
  • MKT 611 Data-Driven Marketing
  • MKT 635 Strategic Internet Marketing Analytics

1 Graduate business analytics course from the following:

  • BUA 609 Advanced Managerial Statistics
  • BUA 611 Machine Learning for Business
  • BUA 631 Prescriptive Analytics and Spreadsheet Modeling
  • BUA 633 Predictive Analytics and Business Forecasting
  • BUA 635 Big Data and Data Mining

Maximum Courses & Credits: 12 Courses, 36 Credits (57 credits for the MBA in Accounting program)

Estimated Time to Complete: 3 Years for part-time; 3 semesters for full-time

All students must have, as a minimum academic credential, the equivalent of a United States bachelor's degree and demonstrated competency in pre-calculus mathematics and basic computer use. Students are evaluated based on their undergraduate academic performance, score on the GMAT, professional accomplishments, letters of recommendation, statements of professional goals, and other materials that the candidate may wish to share with the Admissions Committee.

Admission

Application Requirements
All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:

  • Statement of professional goals and resume which can be uploaded as part of the  application for admission
  • Official transcripts from all undergraduate, graduate and professional schools attended. 
  • Official GMAT or GRE scores, taken within the last five years*
  • Two letters of recommendation, obtained from professional or academic references
  • Official TOEFL or IELTS scores are required for applicants whose native language is not English

* Applicants to the Tobin College of Business Graduate programs** will automatically be considered for GMAT/GRE waivers once they submit their application, transcript, and resume for the 2021 academic year. International Students should also submit the foreign credit evaluation and TOEFL/IELTS scores.  Once complete, please email [email protected] to request waiver consideration.

** MS Finance and MS Actuarial Science applicants are required to submit the GMAT/GRE

For additional information, please contact:

The Peter J. Tobin College of Business
Office of Graduate Admission
8000 Utopia Parkway
Suite 114
Queens, NY 11439
718-990-1345
[email protected]

Contact Us

For additional information on the Master of Business Administration, please contact the faculty program director:

St. John's University crest on the top of the gate

K. Matthew Wong

PROFESSOR, DEPARTMENT OF ECONOMICS AND FINANCE

Tobin 345
[email protected]
718-990-7359