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Marketing Analytics, Master in Business Administration

Gain an understanding of analytics and how to apply data to strategic decision-making with an M.B.A. concentrating on Marketing Analytics from St. John’s University.

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The MBA with a concentration in marketing analytics develops your digital knowledge base to manage and apply big data, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing.  You will gain an understanding of analytics and how to apply data to strategic decision-making. Using market data, digital marketing tools, and advanced statistical analyses to make more informed decisions skills are critical for today’s businesses.  The professional experience of our faculty and the focus on technology and analytics sets the marketing analytics concentration apart and will help you advance your career or transition into a new career in marketing.

Apply Request Info
Degree Type
MBA
Area of Interest
Business
Associated Colleges or Schools
Program Location
  • Queens Campus
  • Online
Required Credit Hours
36

Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers. Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score. 

Admission

Application Requirements

All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:

  • Statement of professional goals and resume which can be uploaded as part of the  application for admission
  • Official transcripts from all undergraduate, graduate and professional schools attended. 
  • A minimum of one letter of recommendation, obtained from professional or academic references
  • Official TOEFL, IELTS, or Duolingo scores are required for applicants whose native language is not English
  • Students with international credits must also submit a course-by-course foreign credit evaluation with GPA calculation from a NACES member
  • Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers. Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score.  

For additional information, please contact:
Office of Graduate Admission
The Peter J. Tobin College of Business
8000 Utopia Parkway
Suite 114
Queens, NY 11439
718-990-1345
[email protected]

MBA Courses

The MBA curriculum is designed to allow for innovative approaches to in-class learning and expands on the development of a real-world skill-set that students can apply immediately to their emerging careers.

8 Core Courses (24 credits)

  • ACC 602: Global Financial and Managerial Reporting
  • BUA 602: Business Analytics
  • ECO 606: Industrial Economics
  • FIN 607: Financial Management
  • LAW 600: Law, Ethics and the Principled Path in Business
  • MGT 601: Managing for Global Success
  • MKT 600: Decisions in Marketing Management
  • RMI 601: Risk Management

1 Required Capstone Course (3 credits)

  • MGT 700: Seminar in Business Policy

2 Graduate marketing courses from the following:

  • MKT 622 Direct Response Marketing 
  • MKT 611 Data-Driven Marketing
  • MKT 635 Strategic Internet Marketing Analytics

1 Graduate business analytics course from the following:

  • BUA 609 Advanced Managerial Statistics
  • BUA 611 Machine Learning for Business
  • BUA 631 Prescriptive Analytics and Spreadsheet Modeling
  • BUA 633 Predictive Analytics and Business Forecasting
  • BUA 635 Big Data and Data Mining

Maximum Courses & Credits: 12 Courses, 36 Credits (57 credits for the MBA in Accounting program)

Estimated Time to Complete: 3 Years for part-time; 3 semesters for full-time

All students must have, as a minimum academic credential, the equivalent of a United States bachelor's degree and demonstrated competency in pre-calculus mathematics and basic computer use. Students are evaluated based on their undergraduate academic performance, score on the GMAT, professional accomplishments, letters of recommendation, statements of professional goals, and other materials that the candidate may wish to share with the Admissions Committee.

Contact Us

For additional information on the Master of Business Administration, please contact the faculty program director:

K. Matthew M. Wong, Ph.D.

Professor

Bent Hall Queens Room 345

718-990-7359

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