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Business Analytics, Bachelor of Science

Business Analytics & Information Systems


Our business analytics major provides you with the skills, insight, and capability to transform data into insightful information that will lead to better decision making. You will learn how to use a data-driven approach to solve business challenges in the era of big data. Business analytics is at the intersection of business and data science, offering new opportunities for a competitive advantage. Business analytics enables you to unlock the predictive potential of large data sets in order to improve financial performance, strategic management, and operational efficiency.

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Our business analytics major will enable you to understand the role of evidence-based data in decision-making and how to transform data into a powerful and predictive strategic asset that will ultimately drive optimal results.  Business analytics is critical in preparing organizations to solve 21st-century business challenges and participants of this program will have exposure to innovative methodologies that support data-driven decision making.  With the interdisciplinary nature of business analytics, this major offers a broad yet rigorous curriculum in business (accounting, finance, insurance, marketing, operations, organizational behavior, strategy), data science (statistics, econometrics, data mining, data visualization), and management science (optimization, stochastic modeling, simulation, supply chain management).

If you are interested in learning about business analytics in a particular functional area, such as finance, insurance, marketing, or operations, you will have that opportunity. You will also benefit from the extensive industry experience of our faculty and seasoned professionals in the field.

For more information, contact:

Dr. Ahmad Vakil, Chair
Department of Business Analytics and Information Systems
[email protected]


For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:

Admission Office - Queens Campus
[email protected]

Admission Office -  Staten Island campus
[email protected]


In addition to the Common and Distributed Core, and Business Core courses, the business analytics major consists of seven courses (21 credits) comprised of five required Business Analytics (BUA) courses, a Business Analytics elective, and an applied elective selected from a list of analytics courses offered by the various departments in the Tobin College.

The following four courses (12 credits):

BUA 3330 Introduction to Business Analytics 

BUA 3336 Big Data & Data Mining for Business 

BUA 3337 Predictive Analysis & Business Forecasting 

BUA 3350 Business Research Methods 

Select an additional applied analytics elective course from the following:

BUA 3311 Fundamental of Machine Learning 

BUA 3338 Optimization and Simulation Methodology 

BUA 3346 Optimization for Business Decision Making 

BUA 3351 Object Learning Programing

Choose one course from the following (3 credits):

BUA 3310 Data Visualization Principles and Techniques

BUA 3311 Fundamental of Machine Learning

BUA 3312 Sport Analytics: A Managerial Perspective

BUA 3313 Applied Text Analysis for Business

BUA 3338 Optimization and Simulation Methodology

BUA 3346 Optimization for Business Decision Making

IS 1332 Computer Systems and Software for Business Applications

IS 3339 Business Applications Software

IS 3347 Business Data Communications and Network

IS 3351 Object Learning Programing

IS 3352 Database Management

Choose one course from the following (3 credits):

ACC 3352 Financial Statement Analysis

ECO 3345 Econometrics

FIN 3388 Derivative Markets

MGT 4324 Advanced Operations Management

MKT 3313 Analytics for Consumer Insight

RMI 3388 Computer Applications in Insurance

Fast-Track to Further Specializations

Fast-Track programs are cost-efficient and time-saving ways to provide students the opportunity to advance to a master’s degree from their B.S. in Business Analytics.  Students who select a fast-track into an advanced degree must complete an online application and must meet the admission standards for that graduate program. Students should seek early program guidance from their adviser in anticipation of applying to a Fast-Track Program. Available Fast Track programs for Business Analytics major are:

Additional Information

Along with outstanding courses and renowned professors, students in The Peter J. Tobin College of Business at St. John's benefit from world-class academic and technological resources.

The Lesley and William Collins Business Analytics Lab boasts state-of-the-art learning tools including 29 computer workstations. Each computer offers the latest FactSet financial software. The lab provides access to Bloomberg systems as well as news, stock market information and financial data to enrich every student’s understanding of the business world.

Drawing on St. John's extensive contacts in New York City's business sector, the Executive-in-Residence Program (EIRP) is a unique feature of The Peter J. Tobin College of Business. Guided by leading executives who serve as teachers and mentors, students engage in real-world consulting for actual businesses and non-profit organizations.

The Undergraduate Student-Managed Investment Fund is a highly selective program that gives students hands-on experience with managing a substantial portfolio.

Students gain an academic and professional edge by joining any one of St. John's more than 180 student clubs and organizations. Business-related clubs in The Peter J. Tobin College of Business include the following:

  • Advertising Club
  • APICS, The Educational Society for Resource Management
  • ASCEND – Pan Asian Student Organization
  • Economics and Finance Society
  • Internal Audit Student Organization (IASO)
  • Marketing Club
  • National Association of Black Accountants 

The Tobin College also offers membership in the following honor societies:

  • Beta Alpha Psi: The national scholastic honor society in accounting
  • Beta Gamma Sigma: The Iota Chapter of this honor society for colleges of business administration
  • Omicron Delta Epsilon:  The Theta Chapter of this national honor society in economics
  • Sigma Iota Epsilon: The Sigma Chapter of the national honor society in management

Dean’s Honors Program

This elite program offers opportunities for high-achieving undergraduate business students to share their academic journey with fellow scholars in the program. It features enriched curricular activities designed to stimulate intellectual, professional, and personal growth by combining opportunities for career development, global study, research projects with faculty, and academic service-learning.

Students are selected for the program by Tobin faculty. Only the highest performing entering freshman are considered for selection for this prestigious program. 

The Dean’s Honors Program participation requirements include:

  • Enrollment in Dean's Honors-designated courses
  • Participation in a subsidized Global Destination Course
  • Completion of at least one internship course
  • Participation in workshop/speaker/career development activities each semester
  • Maintenance of a 3.5 cumulative GPA, both overall and within student’s major

The benefits of the program are many, notably:

  • Participating students receive funding toward the Tobin Global Destination course
  • Participating students have the option to conduct research with a faculty member within the student’s major
  • Participating students may live with other Honors Program participants in one of the University’s residence halls
  • Participating students get early exposure to and counseling by career services professionals