Our business analytics major will enable you to understand the role of evidence-based data in decision-making and how to transform data into a powerful and predictive strategic asset that will ultimately drive optimal results. You will learn how to use a data-driven approach to solve business challenges in the era of big data. Business analytics is at the intersection of business and data science, offering new opportunities for a competitive advantage. Business analytics enables you to unlock the predictive potential of large data sets in order to improve financial performance, strategic management, and operational efficiency.
Business analytics is critical in preparing organizations to solve 21st-century business challenges and participants of this program will have exposure to innovative methodologies that support data-driven decision making. With the interdisciplinary nature of business analytics, this major offers a broad yet rigorous curriculum in business (accounting, finance, insurance, marketing, operations, organizational behavior, strategy), data science (statistics, econometrics, data mining, data visualization), and management science (optimization, stochastic modeling, simulation, supply chain management).
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:
Admission Office - Queens Campus
718-990-2000
[email protected]
Tobin faculty members are seasoned experts in their respective fields. They regularly assist media outlets from all over the world. They provide background information, analyze trends, explain complex issues, and offer perspective on breaking news and events.
In addition to the Common and Distributed Core, and Business Core courses, the business analytics major consists of seven courses (21 credits) comprised of five required Business Analytics (BUA) courses, a Business Analytics elective, and an applied elective selected from a list of analytics courses offered by the various departments in the Tobin College.
The following four courses (12 credits):
BUA 3330 Introduction to Business Analytics
BUA 3336 Big Data & Data Mining for Business
BUA 3337 Predictive Analysis & Business Forecasting
BUA 3350 Business Research Methods
Select an additional applied analytics elective course from the following:
BUA 3311 Fundamental of Machine Learning
BUA 3338 Optimization and Simulation Methodology
BUA 3346 Optimization for Business Decision Making
BUA 3351 Object Learning Programing
Choose one course from the following (3 credits):
BUA 3310 Data Visualization Principles and Techniques
BUA 3311 Fundamental of Machine Learning
BUA 3312 Sport Analytics: A Managerial Perspective
BUA 3313 Applied Text Analysis for Business
BUA 3338 Optimization and Simulation Methodology
BUA 3346 Optimization for Business Decision Making
IS 1332 Computer Systems and Software for Business Applications
IS 3339 Business Applications Software
IS 3347 Business Data Communications and Network
IS 3351 Object Learning Programing
IS 3352 Database Management
Choose one course from the following (3 credits):
ACC 3352 Financial Statement Analysis
ECO 3345 Econometrics
FIN 3388 Derivative Markets
MGT 4324 Advanced Operations Management
MKT 3313 Analytics for Consumer Insight
RMI 3388 Computer Applications in Insurance
Students gain an academic and professional edge by joining any one of St. John's more than 180 student clubs and organizations. Business-related clubs in The Peter J. Tobin College of Business include the following:
Advertising Club
APICS, The Educational Society for Resource Management
ASCEND – Pan Asian Student Organization
Economics and Finance Society
Internal Audit Student Organization (IASO)
Marketing Club
National Association of Black Accountants
The Tobin College also offers membership in the following honor societies:
Beta Alpha Psi: The national scholastic honor society in accounting
Beta Gamma Sigma: The Iota Chapter of this honor society for colleges of business administration
Omicron Delta Epsilon: The Theta Chapter of this national honor society in economics
Sigma Iota Epsilon: The Sigma Chapter of the national honor society in management
Fast-Track programs are cost-efficient and time-saving ways to provide students the opportunity to advance to a master’s degree from their B.S. in Business Analytics. Students who select a fast-track into an advanced degree must complete an online application and must meet the admission standards for that graduate program. Students should seek early program guidance from their adviser in anticipation of applying to a Fast-Track Program. Available Fast Track programs for Business Analytics major are:
Explore opportunities at St. John's with our pathway generator.
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St. John’s offers a free online application for all 100+ undergraduate programs, and graduate applications carry a low cost for most programs.
