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Business Analytics, Bachelor of Science

Transform data into business decisions through a curriculum that blends analytics, technology, and business strategy.

A Business Analytics degree prepares you to turn data into smarter business decisions. At Tobin, you'll combine business strategy, data analytics, and artificial intelligence to solve real business challenges, uncover insights, and help organizations make informed decisions. With artificial intelligence integrated throughout the curriculum, you'll gain practical, hands on AI experience while learning to transform complex data into compelling stories that drive business strategy.

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Degree Type
BS
Area of Interest
Business
Associated Colleges or Schools
Program Location
  • Queens Campus
Required Credit Hours
120

Why Study Business Analytics at Tobin?

Turn Data Into Decisions

Learn to collect, analyze, interpret, and visualize data to solve complex business problems. Build dashboards and transform complex findings into clear, actionable insights that help organizations improve performance and make smarter decisions.

Artificial Intelligence & Analytics

Develop in demand skills in artificial intelligence, machine learning, predictive analytics, data mining, data visualization, and business analytics through hands on coursework that reflects how organizations use AI to improve decision making.

Build a Career with Data

Prepare for opportunities in business analytics, consulting, finance, marketing, e-commerce, healthcare, technology, sports analytics, and other fields where the ability to turn data into business insights is increasingly valuable.

What You'll Study

The Business Analytics curriculum combines business fundamentals with analytical and technical expertise, preparing you to solve complex business challenges through data. You'll learn how to collect, analyze, visualize, and interpret data while developing the quantitative and computational skills organizations rely on to make informed decisions.

Core coursework includes:

  • Business Analytics
  • Big Data and Data Mining
  • Predictive Analytics and Business Forecasting
  • Business Research Methods


Customize your studies with electives such as:

  • Artificial Intelligence (AI) for Business
  • Foundations of Artificial Intelligence for Business
  • Responsible Artificial Intelligence and Governance
  • Machine Learning for Business
  • Data Visualization
  • Sports Analytics
  • Applied Text Analytics
  • Business Applications Software
  • Data and Database Management
  • Object-Oriented Programming

The following four courses (12 credits):

BUA 3330 Introduction to Business Analytics 

BUA 3336 Big Data & Data Mining for Business 

BUA 3337 Predictive Analysis & Business Forecasting 

BUA 3350 Business Research Methods 

Select an additional applied analytics elective course from the following:

BUA 3311 Fundamental of Machine Learning 

BUA 3338 Optimization and Simulation Methodology 

BUA 3346 Optimization for Business Decision Making 

BUA 3351 Object Learning Programing

Choose one course from the following (3 credits):

BUA 3310 Data Visualization Principles and Techniques

BUA 3311 Fundamental of Machine Learning

BUA 3312 Sport Analytics: A Managerial Perspective

BUA 3313 Applied Text Analysis for Business

BUA 3338 Optimization and Simulation Methodology

BUA 3346 Optimization for Business Decision Making

IS 1332 Computer Systems and Software for Business Applications

IS 3339 Business Applications Software

IS 3347 Business Data Communications and Network

IS 3351 Object Learning Programing

IS 3352 Database Management

Choose one course from the following (3 credits):

ACC 3352 Financial Statement Analysis

ECO 3345 Econometrics

FIN 3388 Derivative Markets

MGT 4324 Advanced Operations Management

MKT 3313 Analytics for Consumer Insight

RMI 3388 Computer Applications in Insurance

University Core Curriculum

Experience Business Analytics in Action

Data is most valuable when it's applied to real business problems. At Tobin, you'll strengthen your classroom learning through hands on experiences that prepare you for the workplace while building your resume.


Experiential learning opportunities include:

  • Internships with leading employers throughout New York City
  • Business competitions and case challenges, such as the NYC Business Analytics Competition
  • Consulting projects with real businesses with Tobin Strategic Consulting (TSC)
  • Faculty mentored research
  • Student organizations and leadership opportunities
  • Global Destination Courses that explore business in an international context

 


Where Can a Business Analytics Degree Take You?

Organizations across every industry rely on data to solve problems, identify opportunities, and make smarter decisions. A Business Analytics degree prepares you with the analytical, technical, and business skills needed to succeed in a wide range of careers where data drives strategy and innovation.

Career paths include:

  • Business Analyst
  • Data Analyst
  • Analytics Consultant
  • Business Intelligence Analyst
  • Market Research Analyst
  • Operations Analyst
  • Banking Analyst
  • Credit Analyst
  • Sports Analyst

 


Accelerate Your Education

Continue building your credentials while saving time and tuition through one of Tobin's accelerated degree pathways. Fast-Track programs are cost-efficient and time-saving ways to provide students the opportunity to advance to a master’s degree from their B.S. in Business Analytics.  Students who select a fast-track into an advanced degree must complete an online application and must meet the admission standards for that graduate program. Students should seek early program guidance from their adviser in anticipation of applying to a Fast-Track Program. Available Fast Track programs for Business Analytics major are:

Admission

For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:

Admission Office - Queens Campus
718-990-2000
[email protected]

Department Contact

Ahmad F. Vakil, Ph.D.

Associate Professor

718-990-7373

Bent Hall Queens ROOM 426

Featured Faculty

Tobin faculty members are seasoned experts in their respective fields. They regularly assist media outlets from all over the world. They provide background information, analyze trends, explain complex issues, and offer perspective on breaking news and events.

Interested in Business, but not sure if Business Analytics, Bachelor of Science is right for you?