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Business Analytics, Bachelor of Science
Transform data into business decisions through a curriculum that blends analytics, technology, and business strategy.
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A Business Analytics degree prepares you to turn data into smarter business decisions. At Tobin, you'll combine business strategy, data analytics, and artificial intelligence to solve real business challenges, uncover insights, and help organizations make informed decisions. With artificial intelligence integrated throughout the curriculum, you'll gain practical, hands on AI experience while learning to transform complex data into compelling stories that drive business strategy.
- Degree Type
- BS
- Area of Interest
- Business
- Associated Colleges or Schools
- Program Location
- Queens Campus
- Required Credit Hours
- 120
Why Study Business Analytics at Tobin?
Turn Data Into Decisions
Learn to collect, analyze, interpret, and visualize data to solve complex business problems. Build dashboards and transform complex findings into clear, actionable insights that help organizations improve performance and make smarter decisions.
Artificial Intelligence & Analytics
Develop in demand skills in artificial intelligence, machine learning, predictive analytics, data mining, data visualization, and business analytics through hands on coursework that reflects how organizations use AI to improve decision making.
Build a Career with Data
Prepare for opportunities in business analytics, consulting, finance, marketing, e-commerce, healthcare, technology, sports analytics, and other fields where the ability to turn data into business insights is increasingly valuable.
What You'll Study
The Business Analytics curriculum combines business fundamentals with analytical and technical expertise, preparing you to solve complex business challenges through data. You'll learn how to collect, analyze, visualize, and interpret data while developing the quantitative and computational skills organizations rely on to make informed decisions.
Core coursework includes:
- Business Analytics
- Big Data and Data Mining
- Predictive Analytics and Business Forecasting
- Business Research Methods
Customize your studies with electives such as:
- Artificial Intelligence (AI) for Business
- Foundations of Artificial Intelligence for Business
- Responsible Artificial Intelligence and Governance
- Machine Learning for Business
- Data Visualization
- Sports Analytics
- Applied Text Analytics
- Business Applications Software
- Data and Database Management
- Object-Oriented Programming
The following four courses (12 credits):
BUA 3330 Introduction to Business Analytics
BUA 3336 Big Data & Data Mining for Business
BUA 3337 Predictive Analysis & Business Forecasting
BUA 3350 Business Research Methods
Select an additional applied analytics elective course from the following:
BUA 3311 Fundamental of Machine Learning
BUA 3338 Optimization and Simulation Methodology
BUA 3346 Optimization for Business Decision Making
BUA 3351 Object Learning Programing
Choose one course from the following (3 credits):
BUA 3310 Data Visualization Principles and Techniques
BUA 3311 Fundamental of Machine Learning
BUA 3312 Sport Analytics: A Managerial Perspective
BUA 3313 Applied Text Analysis for Business
BUA 3338 Optimization and Simulation Methodology
BUA 3346 Optimization for Business Decision Making
IS 1332 Computer Systems and Software for Business Applications
IS 3339 Business Applications Software
IS 3347 Business Data Communications and Network
IS 3351 Object Learning Programing
IS 3352 Database Management
Choose one course from the following (3 credits):
ACC 3352 Financial Statement Analysis
ECO 3345 Econometrics
FIN 3388 Derivative Markets
MGT 4324 Advanced Operations Management
MKT 3313 Analytics for Consumer Insight
RMI 3388 Computer Applications in Insurance
University Core Curriculum
Experience Business Analytics in Action
Data is most valuable when it's applied to real business problems. At Tobin, you'll strengthen your classroom learning through hands on experiences that prepare you for the workplace while building your resume.
Experiential learning opportunities include:
- Internships with leading employers throughout New York City
- Business competitions and case challenges, such as the NYC Business Analytics Competition
- Consulting projects with real businesses with Tobin Strategic Consulting (TSC)
- Faculty mentored research
- Student organizations and leadership opportunities
- Global Destination Courses that explore business in an international context
Where Can a Business Analytics Degree Take You?
Organizations across every industry rely on data to solve problems, identify opportunities, and make smarter decisions. A Business Analytics degree prepares you with the analytical, technical, and business skills needed to succeed in a wide range of careers where data drives strategy and innovation.
Career paths include:
- Business Analyst
- Data Analyst
- Analytics Consultant
- Business Intelligence Analyst
- Market Research Analyst
- Operations Analyst
- Banking Analyst
- Credit Analyst
- Sports Analyst
Accelerate Your Education
Continue building your credentials while saving time and tuition through one of Tobin's accelerated degree pathways. Fast-Track programs are cost-efficient and time-saving ways to provide students the opportunity to advance to a master’s degree from their B.S. in Business Analytics. Students who select a fast-track into an advanced degree must complete an online application and must meet the admission standards for that graduate program. Students should seek early program guidance from their adviser in anticipation of applying to a Fast-Track Program. Available Fast Track programs for Business Analytics major are:
- B.S. Business Analytics/M.S. Accounting
- B.S. Business Analytics/M.S. Actuarial Science
- B.S. Business Analytics/M.S. Business Analytics
- B.S. Business Analytics/M.S. Enterprise Risk Management
- B.S. Business Analytics/M.S. Entrepreneurship and Innovation
- B.S. Business Analytics/M.S. Finance
- B.S. Business Analytics/M.S. Global Management
- B.S. Business Analytics/M.S. Marketing Intelligence
- B.S. Business Analytics/M.S. Risk and Financial Advisory
- B.S. Business Analytics/M.S. Risk Management & Risk Analytics
- B.S. Business Analytics/M.S. Taxation
- B.S. Business Analytics/Master of Business Administration
Admission
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:
Admission Office - Queens Campus
718-990-2000
[email protected]
Department Contact
Featured Faculty
Tobin faculty members are seasoned experts in their respective fields. They regularly assist media outlets from all over the world. They provide background information, analyze trends, explain complex issues, and offer perspective on breaking news and events.
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