Data Mining
UG

Marketing Analytics Minor

The minor in marketing analytics provides an introduction to the knowledge, skills, and competencies needed to help companies and organizations decide which products and services to sell to which customers at what price through the study of market conditions, competitors' activities, and consumer behavior.

The minor in marketing analytics provides an introduction to the knowledge, skills, and competencies needed to help companies and organizations decide which products and services to sell to which customers at what price through the study of market conditions, competitors' activities, and consumer behavior.

Courses

Required

  • MKT 2301 Principles of Marketing

Select three courses (9 credits) from the following:

  • MKT 3313 Analytics for Consumer Insight
  • MKT 4399 Marketing Internship in Analytics
  • MKT 3330 Pricing Strategies and Tactics
Degree Type
Minor
Area of Interest
Business
Associated Colleges or Schools
Program Location
  • Queens Campus
Required Credit Hours
12

Contact Us

Iris Mohr, Ph.D.

Professor

Bent Hall Queens 344

718-990-7307

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