The Peter J. Tobin College of BusinessQueens Campus
The minor in marketing analytics provides an introduction to the knowledge, skills, and competencies needed to help companies and organizations decide which products and services to sell to which customers at what price through the study of market conditions, competitors' activities, and consumer behavior.
Select three courses (9 credits) from the following:
MKT 3313 Analytics for Consumer Insight
MKT 4399 Marketing Internship in Analytics
MKT 3330 Pricing Strategies and Tactics
The Peter J. Tobin College of Business, Room 344[email protected]