Data Mining

Marketing Analytics Minor



The minor in marketing analytics provides an introduction to the knowledge, skills, and competencies needed to help companies and organizations decide which products and services to sell to which customers at what price through the study of market conditions, competitors' activities, and consumer behavior.



  • MKT 2301 Principles of Marketing

Select three courses (9 credits) from the following:

  • MKT 3313 Analytics for Consumer Insight

  • MKT 4399 Marketing Internship in Analytics

  • MKT 3330 Pricing Strategies and Tactics

Contact Us

Iris Mohr, Ph.D.

Iris Mohr

Department of Marketing

The Peter J. Tobin College of Business, Room 344
[email protected]