Producer | Senior Marketing & Content Executive | Consultant | Board Member | Advisor
A dynamic, proven leader in content development & production, marketing, multicultural markets, and corporate media strategies/operations, Jenny Alonzo has worked on some of the strongest brands in media including NBC, BET, Turner, The Wall Street Journal, and most notably as a founding member of Lifetime Television and the groundbreaking market positioning of Television for Women.
Alonzo is currently developing multiple transmedia intellectual properties, each with creators of color, for multiple platforms such as feature films, graphic novels/books, scripted series, video games and, of course, merchandising. She works with investors, writers, and producers to identify, package, and develop content for global ecosystems. Alonzo is now focused on the African market. Most recently, Alonzo executive produced two feature films — The Men In My Life, inspired by the life of Rochelle Aytes of White Chicks, ABC’s Mistresses, and currently on CBS’ S.W.A.T; and American Cherry, a coming-of-age feature film starring Hart Denton of Netflix’s 13 Reasons Why and CW’s Riverdale.
Alonzo is an outspoken advocate for the Afro-Latino community in the US. She’s culturally connected to one group and emotionally connected to the other and is proof positive that both communities have more in common than most people believe. Alonzo’s mission is to bridge that gap and is actively developing content to address the challenging nuance. At the top of 2021, she produced a panel for NBCU’s Telemundo network on the lack of Afro-Latino representation in Spanish networks and the impact that’s had on our youth and the Latino community at large in the US. The panel was streamed internally to all the NBCU employees, including network leaders and decision makers. Alonzo secured top talent, including Selenis Leyva of Netflix’s Orange Is The New Black, Adam Rodriguez of Magic Mike and the CSI franchise, and Singleton Beato of McCann.
From 2012 through 2013, she served as CMO and special consultant to senior management at NUVO, overseeing all marketing, digital, and PR for the network, the first English-language television channel created for the modern US Latino. NUVO embarked on a groundbreaking partnership with global celebrity and entrepreneur Jennifer Lopez to develop, produce, and market content for this coveted audience. Alonzo was directly in charge of bringing the partnership to market. In preparation for this highly anticipated partnership, Alonzo spearheaded the re-branding and re-launch of the network and managed its largest go-to market campaign in history—all of which helped set the stage for the acquisition of FUSE Media.
From 2010 to 2012, Alonzo provided counsel to various entities regarding content acquisition and distribution strategies for the LATAM market. From 2007 to 2009, she was a co-founder and Executive Vice President of Marketing & Communications at MIO.TV, a multimedia entertainment, communications, and social networking digital lifestyle brand for bi-cultural and English-speaking Latinos, featuring content partnerships with celebrity icons. The market downturn that started in late 2008 and well into 2009 prevented the pioneering team from continuing to develop the offering and take the product to market. Looking at today’s media landscape, it’s clear that MIO.TV was ahead of its time.
A founding member of Lifetime Television, Alonzo held multiple leadership roles from 1993 through 2006, including Senior Vice President of Production & Inventory Strategies. At Lifetime, she developed and managed mid-nine-figure budgets in on- and off-air media, creative, and Alonzo BIO General — 2021 production operations. Alonzo led a team of 70+ that supported all marketing and creative services efforts for three networks, digital platforms, and multiple franchises. She was also part of the leadership that launched numerous franchises including the award-winning Intimate Portrait series, the iconic and award-winning Lifetime Original Movies franchise, plus two brand extensions — sister networks LMN and LRW.
From 1990 to 1994, Alonzo held various advertising & promotion and marketing roles at NBC and WNBC. From 1987 to 1989, she worked for the account management team at Lord Geller Federico Einstein, a boutique ad agency with clients such as IBM, Tiffany, The Wall Street Journal, and WNBC.
Alonzo has served two terms with the FCC’s Advisory Committee on Diversity for Communications in the Digital Age. From 2003 to 2005, she chaired the Sub-Committee for Career Advancement and was responsible for publishing a Best of the Best Practices Report for the FCC, under Chairman Michael Powell. Alonzo was appointed to another term on the FCC Advisory Committee in 2009; she chaired the PPM Task Force. Alonzo served as the first Latina Chairwoman of the Board for the National Association for Multi-ethnicity in Communications (NAMIC). From 2005-2008, she served on the Advisory Council for Premier Automotive Group (PAG), the luxury marquee for the Ford Motor Company, representing Aston Martin, Land Rover, Jaguar, and Volvo. Alonzo is the Immediate-past Chair of The Nielsen Company's Hispanic Latino Advisory Council and is the Chair for the Board of Managers at CircleAround.com, a for-profit subsidiary of the Girl Scouts USA, where she also served three terms as a board member of the National Board of Directors. She serves on St. John's University’s Collins College of Professional Studies Advisory Council and has now joined the University’s Board of Governors.
Alonzo has been featured as a Broadcasting & Cable Fifth Estater, in The New York Times, Diversity Inc., Black Enterprise, and Hispanic Business. She is considered a subject-matter expert in content development and marketing to the growing super-consumer—the ethnic and multicultural audience. Alonzo’s been the recipient of numerous awards including PROMAX/BDA for creative excellence in show packaging, image, and branding campaigns. In 2006, she was named one of the Top 100 Most Influential Hispanics by Hispanic Business magazine. In 2004, Alonzo received the distinction of being ranked No. 13 on CableFAX Magazine’s CableFAX 100 list. In the same year, she was honored by Multichannel News with the highly coveted Wonder Woman Award. In 2003, Alonzo was named a Latinas Destacadas (Outstanding Latinas) by New York City’s premier Spanish-language daily El Diario/LaPrensa.
Alonzo is a volunteer and advocate for the handicapable community and a supporter of Young Adult Institute (YAI).
For any inquiries, pleases contact: Nidia Done, [email protected]