Understanding Cultural and Educational Expectations to Connect with International Students

By Ding Huang, Recruitment Manager: East and Southeast Asia, International Admission

Ding Huang at Korean International School
November 2, 2026

My career journey into international admission at the university level is closely connected to my own educational and cultural background. Growing up in China, I experienced a highly structured, exam-focused education system that emphasized discipline and academic performance. At the same time, I developed a strong interest in reading and independent learning, which allowed me to explore ideas beyond the classroom. These early experiences shaped my perspective on education and ultimately led me to pursue a career in international higher education, where I could help students access broader opportunities.

Today, I serve as a recruitment manager at St. John’s University, working primarily with students and families across East and Southeast Asia. I first learned about this role through my interest in international education and the opportunity to connect students with meaningful academic experiences in the United States. Preparing for the role required not only understanding admission processes, but also developing cultural awareness, communication skills, and the ability to build trust with students and parents from diverse backgrounds.

One of the most fascinating aspects of my work is understanding how different education systems shape students’ expectations. In many countries I work with, education is highly exam-focused and structured, while the US system emphasizes flexibility, critical thinking, and holistic development. These differences directly influence how I communicate with students and families. I often find myself explaining not just the application process, but also the philosophy behind a US education, which encourages students to explore, question, and grow beyond standardized outcomes.

Travel is an essential part of my role, though much of my work is also conducted virtually. Visiting new countries requires careful preparation, from understanding local school systems to being mindful of cultural norms and communication styles. At the same time, technology allows me to maintain strong relationships with students and partners year-round. Navigating language barriers can be challenging, but it also reinforces the importance of clarity, patience, and empathy in communication.

What I value most about my work is the opportunity to support students in reaching their goals. International students bring resilience, curiosity, and diverse perspectives that enrich the St. John’s community. One of the most rewarding moments is seeing a student arrive on campus after overcoming academic, financial, or logistical challenges. These experiences remind me that my role is not just about recruitment; it is about opening doors and helping students take meaningful steps toward their future.

Working in international admission has not only broadened my professional perspective. It has also deepened my appreciation for the power of education to connect people across cultures. It is both a responsibility and a privilege.

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