International Hospitality Management Students Develop Marketing Strategy for Project St. Anne

Students in St. John’s University’s Master of Science program in International Hospitality Management (IHM) recently developed a marketing plan for Project St. Anne, a nonprofit organization in Haiti that provides educational, nutritional, and financial support to their local communities.  

“I am so proud of my Marketing and Sales in International Hospitality Management class for developing a targeted marketing strategy to help generate more support for this worthy cause,” said April M. Merenda, Assistant Professor/Industry Professional and Director of the graduate IHM program. “St. John’s students always look for ways to put our University’s Vincentian mission into action.”     

Naika Charles Dhaiti, Founder of Project St. Anne, sought assistance to regularly reach out to donors and provide them with quarterly updates on the status of the children they sponsor. The students drafted letters, a newsletter, and a video she can use to keep donors informed. These materials will generate more interest in the program—and hopefully more potential donors. 

Click here to see the full version of their presentation. For more information on the IHM graduate program, contact Professor Merenda at [email protected].