CEO, Konation Media
A recognized leader with expertise in the areas of content, marketing, digital development, advertising & promotions, and multicultural markets, Jenny Alonzo has worked on some of the strongest brands, including Lifetime Television Networks, NBC, TNT, BET, IBM, and The Wall Street Journal.
Alonzo is currently Executive Producing/Producing a slate of film and television properties. She works with investors, writers, and producers to identify and package transmedia content for global cross- platform ecosystems. In addition to her producing responsibilities, Alonzo continues to provide confidential and strategic advisory to C-level executives at top-tier television networks and brands.
Immediately prior to Alonzo’s current producing role, she served as CMO and special consultant to NUVO/FUSE’s CEO, overseeing all marketing, digital, and PR for the network, the first English-language television channel created for the modern US Latino. NUVO embarked on a groundbreaking partnership with global celebrity and entrepreneur Jennifer Lopez to develop, produce, and market content for this coveted audience. Alonzo was charged with bringing the partnership to market, overseeing all messaging aspects to consumer, trade, and advocacy partners.
Alonzo also spearheaded the re-branding and re-design of NUVO, in addition to developing and implementing the network's largest go-to-market campaign in its history. The newly branded NUVO relaunched July 2013 to record numbers, achieving the highest ratings ever recorded for the network. The campaigns not only over indexed with its target audience but also delivered an affluent and more diverse audience to the newly branded channel, paving the way for the alliance of NUVO and FUSE.
From 2009 to 2012, Alonzo was commissioned by a LATAM company to help develop a US opportunity in the media space. Between 2007 and 2009, she was a co-founder and Executive Vice President of Marketing & Communications at MIO.TV, a multimedia entertainment, communications and social networking digital lifestyle brand for bi-cultural and English-speaking Latinos. The market downturn in late 2008 prevented the continued operations.
Prior to taking on an entrepreneurial role, Alonzo was Senior Vice President of Production, Inventory Strategies & Multicultural Initiatives for Lifetime Networks. At Lifetime, she developed and managed mid- nine-figure budgets in media, creative, and production operations. Alonzo led a team of 70+ (including contract & freelance employees) that supported all marketing and creative services efforts for three networks, digital platforms and multiple franchises. In her leadership capacity, Alonzo was part of the team that rebranded Lifetime Network to claim its groundbreaking positioning as Television for Women. In addition, she was a key player in the launch of two successful entertainment channels: Lifetime Movie Network and Lifetime Real Women. Alonzo helped develop and launch the Español services for multiple Lifetime Networks; the network’s first online identity, Lifetime Online; over two-dozen original series; the award-winning and pioneering Intimate Portrait franchise; and the ground breaking Lifetime Original Movies franchise, to name a few.
From 1989 to 1994, Alonzo held multiple advertising & promotion and marketing roles at NBC and WNBC.
In 2002, Alonzo served a two-year term with the FCC’s Advisory Committee on Diversity for Communications in the Digital Age; she chaired the Sub-Committee for Career Advancement. Alonzo was reappointed to another term in 2009; she chaired the PPM Task Force. Alonzo served as the first Latina Chairman of the Board for the National Association for Multi-ethnicity in Communications (NAMIC). From 2005-2008, she served on the Advisory Council for Premiere Automotive Group (PAG), the luxury marquee for the Ford Motor Company, representing Aston Martin, Land Rover, Jaguar, and Volvo. Alonzo is currently a member of St. John’s University’s Advisory Board for the College of Professional Studies, serves on the National Board for the Girl Scouts of the USA, and is immediate past co-chair of The Nielsen Company’s Latino Advisory Council.
Alonzo has been featured as a Broadcasting & Cable Fifth Estater, in The New York Times, Diversity Inc., Black Enterprise, and Hispanic Business. She is considered a subject-matter expert in content development and marketing to the growing super-consumer – the ethnic and multicultural audience. Alonzo has moderated and participated on highly visible panels at major conferences, including NCTA, CTAM, PROMAX, Black Enterprise’s Women of Power Summit, Congressional Caucuses, corporate events, and film festivals. She’s been the recipient of numerous awards including PROMAX/BDA awards for creative excellence in show packaging, image, and branding campaigns. In 2006, she was named one of the Top 100 Most Influential Hispanics by Hispanic Business magazine. In 2004, Alonzo received the distinction of being ranked No. 13 on CableFAX Magazine’s CableFAX 100 list. In the same year, she was honored by Multichannel News as a Wonder Woman at their annual Wonder Woman Awards. In 2003, Alonzo was named a Latinas Destacadas del 2003 (Outstanding Latinas 2003) by El Diario/LaPrensa.
Alonzo is an advocate and volunteer for Young Adult Institute (YAI), a national organization serving the needs of the mentally and physically challenged community.
Nidia Done[email protected]