Tobin Professor among Poets&Quants Top 50 

Already an award-winning author and marketer, Timothy L. Keiningham, Ph.D., J. Donald Kennedy Endowed Chair in E-Commerce and Professor of Marketing, The Peter J. Tobin College of Business, was just named one of Poets&Quants Top 50 Undergraduate Business Professors for 2020.

“Dr. Keiningham represents the ideal professor at an institution that values the teacher-scholar model,” said Norean R. Sharpe, Ph.D., Dean of the Tobin College, Joseph H. and Maria C. Schwartz Distinguished Chair, and Professor of Decision Sciences. “He is a compassionate role model for students and a dedicated, world-renowned scholar in his discipline.”

Dr. Keiningham joined Tobin’s faculty in 2016. He is a New York Times-bestselling author of The Wallet Allocation Rule: Winning the Battle for Share, as well as eight other books on the topic of customer experience, loyalty, and satisfaction.

In 2017, he received the American Marketing Association’s Christopher Lovelock Career Contributions to the Services Discipline Award for teaching, research, and service. He is also Chief Strategy and Client Officer at Rockbridge Associates, a market research firm headquartered in Virginia.

“I am deeply honored at being recognized by Poets&Quants and by the heartfelt support my students, peers, and administrators provide,” said Dr. Keiningham. “Helping our wonderful students gain the skills that they need to pursue their dreams is the most rewarding job I have ever had. I am grateful for the opportunity to be a professor to these gifted future leaders.”

Poets&Quants is a leading resource for complete coverage of graduate business education. It placed Tobin at number 52 on its 2020 list of “Best Undergraduate B-Schools.”