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Students Pitch Business Ideas to Industry Leaders at University Competition

Sunday, January 28, 2018

Tapping the entrepreneurial spirit at St. John’s, the College of Professional Studies (CPS) launched its first Pitch Johnny Competition, allowing students to present their business ideas to industry professionals and compete for a grand prize.

The daylong competition took place on Saturday, November 11, in the new, cutting-edge CPS Innovation Lab on the Queens, NY, campus. Students competed in five categories: freshmen and sophomores; juniors and seniors; women; veterans; and graduate students. The competition was open to students from all six of St. John’s schools and colleges.

Industry leaders visited the campus to evaluate students’ ideas for entrepreneurial initiatives. Concepts were judged on their potential for success in a real-world business setting

“We started marketing the event in early September, with the hope that we might spark the entrepreneurial creativity and energy of St. John’s students,” said Kevin James ’11C, ’13MBA, Assistant Dean and Associate Director of Operations for CPS. “We succeeded, as we had more than 34 participants competing for a chance to be crowned the Pitch Johnny 2017 champion.”

Student pitches were limited to three minutes with no PowerPoint presentations or cue cards permitted. Ideas included a prototype of a self-cleaning car rim; an app to make life as a college student easier; an anti-aging chemical; a magazine with a target readership of people who care about sustainability issues; and a start-up business called “Stuff  Your Dorm”—a holistic shopping experience for college freshmen that rivals IKEA.

The keynote address was delivered by Steve Farella ’77SVC, Principal, VFL Investment & Advisory, and Chair of the CPS Advisory Board. He urged students to learn from failure. “At one point in my career, I created my own agency with no money, no backers, no offices, and no clients,” said Mr. Farella, a lifelong entrepreneur in the media agency space and the event’s underwriter.

Judges included University faculty, but many also came to St. John’s for the day from outside industries ranging from media to finance, and from public relations to advertising. Prizes for winners were $600 for first place, $300 for second place, and $150 for third place.

Charles Nguyen, a junior majoring in Legal Studies, invented “Stir it Up”—a flavored coffee stirrer business. “We want to save time and money for the average American. Life is busy, people are working long hours, and getting access to a delicious flavored coffee should not be so difficult.”

Charles noted that lines at Starbucks and Dunkin’ Donuts are becoming increasingly long, so, his solution is a flavored stick that can be swirled around in a hot cup of black coffee for a fraction of the price of flavored coffee from major coffeehouses. He is currently seeking a patent for his invention.

“I am extremely proud of all of the students who presented today,” said Katia Passerini, Ph.D., Dean of CPS. “While this is our first competition, we are hoping to connect with additional academic and business partners next year.”

Steven Verdile, a senior and Graphic Design major, won first place for “Stuff Your Dorm.” He says he entered the Pitch Johnny competition to get feedback from different perspectives. “I was excited to get into the finals and once I got up to give my pitch,” said Steven, “I just tried to get into an entrepreneurial mindset and demonstrate the passion and time I have put into this project.”

Timothy Turane, a senior and veteran who is majoring in Public Relations, created Turane Enterprises LLC, and won second place. His business idea meets the specific needs of an attorney with respect to hiring practices. “Based on my target market, I have the ability to generate a significant amount of revenue in my first year.”

Freshman Ariel Metayer took home third place with her business, “Arie’s Belle Miel,” an organic hair product that restores damaged hair and even assists with hair loss. The product, made by women in Haiti and shipped to the United States, is part of a larger microfinance initiative intended to boost the Haitian economy.

“People love my product and give it great reviews,” said Ariel. “My advice to other entrepreneurs is to have faith in yourself and if you believe in your idea, you will prosper.”