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Communication Arts, Bachelor of Science

Mass Communication

Overview

Our 120-credit program offers maximum flexibility, so that you can tailor your courses to fit your career goals.  So, planning your course schedule, takes careful thought and arrangement. 

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In preparation for entering a rapidly converging media world, you should explore a broad range of media:

  • Social and mobile media
  • Media Graphics 
  • Advertising
  • Radio/Recording Industry
  • Public Relations
  • Television
  • Journalism
  • Film

This “generalist” approach prepares graduates to take advantage of ever-changing employment opportunities in the media industry.

Students are required to take courses in theory, production, writing for various media, media management, and aesthetics.

The media industry values professionals with strong business knowledge and skills.  This program, therefore, stresses courses in management, marketing and business administration. The heavy emphasis on business administration has enabled our graduates to find employment in the general business sector as well as media-related businesses.  Our graduates have this unique business background that other competing colleges do not offer their students. 

Internships are crucial to studying and experiencing the media industry, and our close proximity to New York City, the media capital of the world, strengthens the degree and further prepares students for a highly diverse and competitive, rapidly changing media environment. Juniors and Seniors can take internships for credit. Our students have also earned academic credit travelling to India, Paris and Russia to study the communication industries in those countries.

Lab

Click here to check out our new IDEA Lab.

Department Faculty

Please see a list of our department faculty

Student Showcase

Click here to visit our student showcase website.

Program Contacts

Admission

For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:

Admission Office - Queens Campus
718-990-2000
[email protected]

Admission Office -  Staten Island campus
718-390-4500
[email protected]

Courses

Major Area Requirements

Required Core Courses in the Major

COM1001Introduction to Mass Communications3
COM1002Multimedia Communication3
COM2401New Media3
COM3100 series3 credits from International Communication3

3 credits from Production

COM2201Introduction to Broadcasting and Announcing3
COM2204Sports Broadcasting3
TVF1200Introduction to Production3
TVF1230Audio Production 13
TVF2202On-Camera Presentation3

3 credits from Industry Practices

COM2402The Business of Radio3
COM2403Management in Communications3
COM2404Law of Public Communication3
JOU1400Introduction to Magazine Publishing3
ADV2100Introduction to Advertising Communication3
PRL2100Principles of Public Relations (Listed as PUBR)3
TVF1400Motion Picture Industry Practices I3

3 Credits from Industry Writing

ADV2301Advertising Copywriting I3
JOU2300News Reporting and Writing3
PRL2301Public Relations Writing3
TVF2300 seriesScreenwriting3

15 Credits in Major Area Electives: from ADV, COM, DRM, ENG, JOU, PRL, RTC, SPE, TVF

**CONCENTRATIONS** Communication Arts majors select from one of four tracks: Media Studies, Visual Culture & Interactive Media, Media Ethics & Advocacy, or Media Management. Requirements for each track detailed below.

Media Studies
The Media Studies emphasis focuses on theory and research in communication and media scholarship. Drawing from interdisciplinary fields such as anthropology, psychology and sociology, courses in this area examine the cultural impact of media in society with a strong focus on representation and diversity. Students develop critical media literacy and analytical skills that will prepare them for advanced study, graduate work and for careers as writers, researchers, producers, editors and analysts.

Required Courses

COM 2600 Seminar in Communication Research
COM 4601 Special Topics in Communication
COM 4620 Senior Capstone in Communication Arts

9 Credits from:
ADV 3500 History of Adv and Evolution of Ad Principles
COM 2570 Video Games and Gaming
COM 4600 Independent Research in Communication
COM 5000 Mass Communication Internship
ENG 1031 Themes in Literature
ENG 1072 The Fairy Tale in Literature and Film
ENG 1074 Writing About Music
JOU 1402 The Press and Cinema
TVF 1500-series any course from Cinema Studies

Visual Culture and Interactive Media

From advertising and mobile media to digital culture and design, our media landscape is increasingly visual. Students in the Visual Culture and Interactive Media area will take courses that situate them as consumers of visual culture as well as content creators. Study includes aesthetics, design, gaming and visual theory and prepares students for advanced specialization and careers in digital media, curatorial work, archiving, marketing design and other creative media endeavors.

Required Courses:
COM 2290 Fundamentals of Media Graphics
COM 2500 Visual Aesthetics
COM 2570 Video Games and Gaming

9 Credits from:
ART 1710 The History of Art
ART 1810 The Art of Film
ART 2145 History of Visual Communications
DMD 2100 Digital Publishing and Print Design
DMD 3100 Interactive Media
ENG 1058 Literature, Film and Visual Media
ENG 1067 Visualizing American Literature
JOU 3300 Magazine Journalism
PHO 1500 Photography and Society
PHO 2100 Digital Photography Fundamentals
PHO 2200 Alternative Photography
TVF 2207 Intro to Motion Graphics and Animation  \

Media Ethics & Advocacy

St. John’s Vincentian mission calls on students to use their education to help build a better world, and the Media Ethics and Advocacy emphasis focuses this goal toward ethical communication. Civic engagement and community advocacy are the cornerstones of this multidisciplinary area, where students learn about the sociopolitical impact of communication and the role of media in reinforcing or challenging inequality. This concentration provides effective tools for a variety of career paths but will be of particular interest to students pursing work in government, the non-profit sector, human services, journalism, and community organizing.

Choose 9 Credits from Communication & Media

BLW 1050 Legal Aspects of the Entertainment Industry
COM 2404 Law of Public Communication
COM 3103 Global Development
JOU 1420 Ethics in Law and Journalism
JOU 1501 The Press and Government
RCT 2060 Argumentation and Advocacy
SPE 3150 Rhetoric of Social Movements
SPM 1033 Sport Ethics and Social Justice

Choose 9 Credits from Sociology
SOC 1030 The Social Welfare System
SOC 1040C Social Change
SOC 1070 Social Problems
SOC 1080 Neighborhoods
SOC 1100 Sociology of Prisons
SOC 1170 Race, Class and Gender
SOC 1190 Sociology of Poverty in America
SOC 2020 Gender and Development
SOC 2230 The Sociology of Latinx in the US S
SOC 2420 Immigration & Inequality in the US
SOC 2420 Sociology of the Black Experience
SOC 2460 Social Justice and the City

Media Management

Because the media industry seeks professionals with strong business knowledge, this area affords students the opportunity to take courses in accounting, business law, management, marketing and economics. Students in this area will be well prepared for business careers in a variety of industries that value entrepreneurial skills and strategic communication.

Required Courses:

COM 2403 Management in Communication
COM 2404 Law of Public Communication
MGT 1001 Principles of Management

9 credits from:
ADV 2100 Introduction to Advertising Communication
ADV 3400 Integrated Advertising Communication
COM 2402 The Business of Radio
TVF 3404 Producing Film and Television
ACC 1007 Fundamentals of Accounting I
ACC 1008 Fundamentals of Accounting II
BLW 1001 Law and Business
BLW 1005 Topics of Business Law
ECO 1001 Principles of Economics I
ECO 1002 Principles of Economics II
ENG 1006 Effective Business Writing
MGT 1003 Financial Management
MKT 1001 Principles of Marketing

Career Outcomes

An internship is a unique and powerful experience which offers you the opportunity to work with a Communications organization in television, advertising, radio, sales, magazine publishing, public relations, sports, talent agencies and more.  Our graduates are currently employed by the major television networks including ABC, CBS, FOX, and NBC, ESPN, HBO, MTV, National Cinemedia, and Sony Music.  They are also working at local television and radio stations, and for several advertising and public relations agencies.

Additional Information

Minors

Students may select from a number of different minor program areas. All require that you earn 15-24 credits in department-designated courses. The following minors are especially complementary to the Communication Arts curriculum and are popular with COM majors:

Fashion Studies 

International Studies

Legal Studies

Multicultural and Multiethnic Studies

Sport Management

Video Game Development

Women's and Gender Studies

Three 5-year Programs

You can earn a B.S. in Communication Arts AND a graduate degree in just 5 years:

  • B.S./M.S. in Communication Arts/International Communication
  • B.S./M.A. in Communication Arts/Government and Politics
  • B.S./M.A. in Communication Arts/Sociology