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Communication Arts, Bachelor of Science

Mass Communication
120 Credits

College of Professional Studies
Queens Campus, Staten Island Campus

Overview

Our 120-credit program offers maximum flexibility, so that you can tailor your courses to fit your career goals.  So, planning your course schedule, takes careful thought and arrangement.  In preparation for entering a rapidly converging media world, you should explore a broad range of media:

  • Social and mobile media
  • Media Graphics 
  • Advertising
  • Radio/Recording Industry
  • Public Relations
  • Television
  • Journalism
  • Film

This “generalist” approach prepares graduates to take advantage of ever-changing employment opportunities in the media industry.

Students are required to take courses in theory, production, writing for various media, media management, and aesthetics.

The media industry values professionals with strong business knowledge and skills.  This program, therefore, stresses courses in management, marketing and business administration. The heavy emphasis on business administration has enabled our graduates to find employment in the general business sector as well as media-related businesses.  Our graduates have this unique business background that other competing colleges do not offer their students. 

Internships are crucial to studying and experiencing the media industry, and our close proximity to New York City, the media capital of the world, strengthens the degree and further prepares students for a highly diverse and competitive, rapidly changing media environment. Juniors and Seniors can take internships for credit. Our students have also earned academic credit travelling to India, Paris and Russia to study the communication industries in those countries.

Lab

Click here to check out our new IDEA Lab.

Department Faculty

Please see a list of our department faculty

Contact Information

Dr. Candice D Roberts, Director
Communication Arts (Queens campus)
718-990-7983
[email protected]

Dr. Deborah Greh, Director
Communication Arts Program (Staten Island Campus)
718-390-4144
[email protected]

Student Showcase

Click here to visit our student showcase website.

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Admission

For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:

Admission Office - Queens Campus
718-990-2000
[email protected]

Admission Office -  Staten Island campus
718-390-4500
[email protected]

 

Courses

Major Area Requirements: 39 Credits

Required Courses: 6 Credits

3 Credits from the following course:

COM1001Introduction to Mass Communications3

And 3 credits from one of the following:

COM3101International Communications : Europe3
COM3102International Communications: Asia3
COM3103International Communication and Global Development3

Series Courses: 15 Credits

3 credits from Production:

COM2201Introduction to Broadcasting and Announcing3
COM2204Sports Broadcasting3
COM2209Survey of Television Production3
COM2280Introduction to Motion Picture Graphics and Animation3
COM2290Fundamentals of Media Graphics3
TVF1230Audio Production I3
TVF2202Television Performance3

And 6 Credits from Writing:

TVF2301Screenwriting: Television3
TVF2303Screenwriting: Narrative3
PRL2301Public Relations Writing (Listed as PUBR)3
ADV2301Advertising Copywriting I3
TVF2301Screenwriting: Television3
TVF2302Screenwriting: Documentary3
TVF2303Screenwriting: Narrative3

And 3 credits from Industry Practices:

COM2401New Media3
COM2402The Business of Radio3
COM2403Management in Communications3
COM2404Law of Public Communication3
TVF1400Motion Picture Industry Practices I3
TVF2402The Business of Television3
TVF2403Broadcast Operations3
JOU1400Introduction to Magazine Publishing3
ADV2100Introduction to Advertising Communication3
PRL2100Principles of Public Relations (Listed as PUBR)3

And 3 credits from Aesthetics:

COM2500Visual Aesthetics3
COM2570Video Games and Gaming3
ADV2500History of Advertising3
JOU Any 1500 series3
TVF Any 1500 series3

Major Area Electives: 18 Credits from the following courses*:

ADV Advertising3
COM Communication3
PHO Photojournalism3
PRL Public Relations3
TVF Television and Film3

*A maximum of 9 Credits can be chosen from ENG lit, JOU and SPE

Business Area Requirements: 15 Credits from the following courses:

ACC1007Fundamentals of Accounting I3
ACC1008Fundamentals of Accounting II3
BLW1001Law and Business3
BLW1005Topics of Business Law3
ECO1001Principles of Economics I3
ECO1002Principles of Economics II3
MGT1001Principles of Management I3
MGT1003Financial Management3
MKT1001Principles of Marketing3
MKT1002Fundamentals of Advertising and Sales Promotion3
ENG1006Effective Business Writing3
COM2402The Business of Radio3
COM2403Management in Communications3
COM2404Law of Public Communication3
ADV2100Introduction to Advertising Communication3
ADV3400Integrated Advertising Communication3

Other Liberal Arts Requirements: 6 Credits

3 Credits from one the following course:

MTH1009Calculus I3
MTH1021Introduction to Statistics3

And 3 Credits in Social Science Elective, chosen from any:

ANT Anthropology3
ECO Economics3
GOV Government3
HIS History3
PSC Political Science3
PSY Psychology3
SOC Sociology3

Core Requirements: 42 Credits

36 Credits from the following courses:

DNY1000CDiscover New York3
FYW1000CFirst Year Writing3
ENG1100CLiterature in a Global Context3
HIS1000CEmergence of a Global Society3
PHI1000CPhilosophy of the Human Person3
PHI1024Media Ethics3
PHI3000CMetaphysics3
SCI1000CScientific Inquiry3
SPE1000CPublic Speaking for the College Student3
THE1000CPerspectives on Christianity3
THE1040 SeriesTheology3
THE Any THE Elective3

And: Modern Foreign Language/Cultural Studies: 6 Credits from any second language

Career Outcomes

An internship is a unique and powerful experience which offers you the opportunity to work with a Communications organization in television, advertising, radio, sales, magazine publishing, public relations, sports, talent agencies and more.  Our graduates are currently employed by the major television networks including ABC, CBS, FOX, and NBC, ESPN, HBO, MTV, National Cinemedia, and Sony Music.  They are also working at local television and radio stations, and for several advertising and public relations agencies.

Additional Information

Minors
You can select from a number of different minor program areas that complement the Communication Arts major.  All require that you earn 15-24 credits in department-designated courses.

Concentrations
The B.S. in Communication Arts is a general degree.  The option to unofficially declare an area of concentration is intended to offer Communication Arts students the opportunity to develop a special “expertise” in one or two areas that they can share with prospective employers and graduate programs. These areas include Advertising Communication, Business Administration, Journalism, Public Relations, and Media Graphics and require that you earn 12 credits in program-designated courses.

Three 5-year Programs
You can earn a B.S. in Communication Arts AND a graduate degree in just 5 years:

  • B.S./M.S. in Communication Arts/International Communication
  • B.S./M.A. in Communication Arts/Government and Politics
  • B.S./M.A. in Communication Arts/Sociology