MAD Lab

Public Relations, Bachelor of Science

Mass Communication

Overview

The world of Public Relations is changing at a meteoric rate and plays an instrumental role in many of today’s progressive corporations and nonprofit organizations. Managing communications between a company, a nonprofit, a brand, a product, a service, a celebrity or a politician and its “publics” is critically important in this digital age requiring speed, transparency and engagement all with a 24/7 news and information cycle in mind.

The Public Relations industry requires skilled practitioners with a demonstrated understanding of the dynamic between organizations, individuals, the growing number of media outlets, and of course, the consumer. The practice of Public Relations also demands rigorous thinking and analysis, proficiency in writing, the ability to appropriately present and share ideas, and importantly, to create messages for a variety of audiences.

This is the evolving realm of Public Relations. Public Relations professionals are key employees in government, academic institutions, nonprofit organizations, corporations, team sports and media/entertainment outlets.

The need for Public Relations specialists is growing as is the demand for qualified and diverse emerging professionals to understand and manage traditional and new media outlets, including social media.

You can prepare for these exciting opportunities by earning your Bachelor of Science Degree in Public Relations at St. John’s. Offered by the Collins College of Professional Studies, the program prepares students for careers in Public Relations, Corporate Communications, Brand Communications and Marketing Communications, to name a few.

Students gain the knowledge and skills necessary to succeed in today’s technologically-driven workplace. Benefiting from St. John's location in the media capital of the world, New York City, the program offers extensive internship opportunities in Public Relations, Advertising, Integrated Communications and Marketing agencies as well as Public Relations and Corporate Communications departments of Fortune 500 companies and nonprofit agencies, too.

We invite you to learn more about the B.S. Degree Program in Public Relations by exploring our program requirements, objectives and academic resources.

Contact Information

Prof. Anthony Palomba
Assistant Professor and Director, Public Relations Program
[email protected]

Student Showcase

Click here to visit our student showcase website.

 

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Admission

For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please visit Undergraduate Admission online. Or contact us directly at the campus of your choice:

Admission Office - Queens Campus
718-990-2000
[email protected]

Admission Office -  Staten Island campus
718-390-4500
[email protected]

 

Courses

Major Area Requirements: 39 Credits

Required Coursework: 30 Credits from the following courses:

COM1001Introduction to Mass Communications3
COM1002Multimedia Communication3
COM2401New Media3
COM2404Law of Public Communication3
COM2600Seminar in Communications Research3
ADV2100Introduction to Advertising Communication3
PRL2100Principles of Public Relations3
PRL2301Public Relations Writing3
PRL3400Public Relations Strategies3
PRL4600Seminar in Public Relations Campaigns3

Production: 6 Credits

3 Credits from the following course:

PRL4601Public Relations Portfolio Seminar3

And 3 credits from either or:

COM2290Fundamentals of Media Graphics3
PRL3420Corporate Video Design and Production3

Major Elective: 3 Credits chosen from one of the following courses:

COM4600Individual Research: Topic in Communication3
COM4601Current Issues in Communications3
JOU1000Introduction to Journalism3
MTH1021Introduction to Statistics3
PRL3401Public Relations Practicum3
PRL3402Special Event Publicity3
PRL5001Public Relations Internship3
PRL5002Public Relations Internship3
PRL5003Public Relations Internship3

Professional Electives: 9 Credits chosen from the following courses:

CRJ2000An Introduction to the Criminal Justice System3
HMT1000Introduction to the Hospitality Industry3
HSA1100The U.S Health Care Systems3
HSC1020Survey of Human Services3
LES1100An Introduction to Legal Studies3
SPM1003Current Issues in Sport3
SPM1018Sport Communication3
COM3101International Communications: Europe3
Or
COM3102International Communications: Asia3
Or
COM3103International Communication and Global Development3

Business Area Electives: 9 Credits chosen from the following courses:

BLW1001Law and Business3
MGT1001Principles of Management I3
MKT1001Principles of Marketing3

Free Electives: 15 Credits

Other Liberal Arts Requirements: 6 Credits

3 Credits from the following courses:

MTH1003Introduction to College Mathematics I3

And 3 Credits in Social Science Elective, chosen from any:

ANT Anthropology3
ECO Economics3
GOV Government3
HIS History3
PSC Political Science3
PSY Psychology3
SOC Sociology3

Core Requirements: 42 Credits

36 Credits from the following courses:

DNY1000CDiscover New York3
FYW1000CFirst Year Writing3
ENG1100CLiterature in a Global Context3
HIS1000CEmergence of a Global Society3
PHI1000CPhilosophy of the Human Person3
PHI1024Media Ethics3
PHI3000CMetaphysics3
SCI1000CScientific Inquiry3
SPE1000CPublic Speaking for the College Student3
THE1000CPerspectives on Christianity3
THE1040 SeriesTheology3
THE Any THE Elective3

And: Modern Foreign Language/Cultural Studies: 6 Credits from any second language

Career Outcomes

The B.S. Degree in Public Relations prepares students for success by achieving these critical objectives:

  • Provide a solid foundation in core business and academic skills including business writing, problem solving, critical thinking, interpersonal and group communication, information design and corporate project management.
  • Understand the basic principles, theories and practices of Public Relations and its role in business and nonprofit sectors today and how it successfully integrates with other communications tools.
  • Develop a thorough understanding of the departmental roles in a Public Relations agency - Account Management, Research/Consumer Insights, Production and on the client side – Public Relations, Marketing Communications and Corporate Communications departments.
  • Learn the steps necessary to create and implement a Public Relations campaign from start to finish – research, strategy, planning, development, and final implementation.
  • Share an historical perspective of the field of Public Relations and its rapid evolution to current times.
  • Observe Public Relations efforts with a more critical eye and a heightened awareness of ethical obligations for brands, nonprofits, individuals and institutions.

Global Approach to Education

Students also benefit from St. John's focus on an international academic experience. The University offers extensive study abroad courses during the academic year as well as the winter and summer semesters. Students can live and learn at St. John's Rome, Italy, campus and Paris, France, location.

Additional Information

Students majoring in Public Relations at St. John's benefit from internationally acclaimed faculty with extensive contacts in New York City's multi-faceted advertising, arts, business, communications education and entertainment industries.

These professors — along with St. John's alumni who are leaders in the field — provide Public Relations majors with outstanding internship and job placement opportunities throughout the New York metropolitan area.

The Public Relations program also offers a wealth of other academic support programs and activities, including an annual Career Night with recruiters from corporations and organizations; frequent appearances by outstanding professional guest speakers; and an Alumni Mentoring Program in which qualified students are connected with distinguished St. John’s graduates for career advice and guidance.

Students gain an additional academic and professional edge by joining any of St. John's more than 180 student clubs and organizations. Clubs that may be of special interest to Public Relations majors include these:

  • Public Relations Student Society of America (PRSSA)
  • Ad Club
  • The Marketing Club
  • The Torch: Weekly student newspaper (Queens campus)
  • Storm Front: Weekly student newspaper (S.I. campus)
  • St. John's University Television Club (WRED)
  • WSJU-Radio
  • Society for the Study of Modern Visual Culture

Public Relations majors also may apply to a variety of honor societies, including The College of Professional Studies Honor Society, which recognizes undergraduates for academic excellence and demonstrable involvement in their churches and communities.

Of course, students also benefit from outstanding University-wide facilities and resources for which St. John's is widely known. For example, new students receive their own wireless laptop computers with full access to St. John's award-winning wireless network.

Facilities include high-tech classrooms, up-to-date computer and science laboratories and a 1.7 million-volume University Library. Our new D'Angelo Center is a five-story, 127,000-square-foot University and Student Center with classrooms, lecture halls, a Starbucks Café.

Students take advantage of St. John’s location in dynamic New York City. Our faculty and Career Center have strong ties to employers and other professional and educational resources throughout the New York area. Students also make New York their classroom through innovative courses like Discover New York.