St. John's in the Spring

Sports Leadership and Branding Minor



The management minor in Sports Leadership and Branding is designed for student athletes and non-athlete undergraduate students who are motivated to develop and sharpen their managerial and promotional skills to manage their name, image, and likeness as permitted by statutes, regulations, standards, and policies. Tobin students would be able to select three of the Tobin courses to fulfill the Tobin minor requirement (9 credits). 13 credits for other students.



  • BUS 1101 Financial Literacy (1 credit) *
  • MGT 2331 Strategic Leadership in a Global Environment 
  • MKT 3319 Digital Marketing

Electives (Plus two courses from the following):

  • MGT 1360 Managing Sports Careers, OR MGT 4310 Entrepreneurship
  • MKT 3314 Sports Marketing & Media, OR SPM 1036 Social Media in Sport

* Tobin students do not take BUS 1101 and need three Tobin courses for a total of 9 credits.

Contact Us

Profile photo for William D. Reisel, Ph.D.

William Reisel

Department of Management

Spellman Hall, Room 205
[email protected]