St. John's in the Spring

Sports Leadership and Branding Minor



The minor in sports leadership and branding introduces the knowledge, skills, and competencies needed for student-athletes and other undergraduate students motivated to develop and sharpen their managerial and promotional skills in order to manage their name, image, and likeness (NIL) as permitted by statutes, regulations, standards, and policies. You learn skills to support digital marketing of firms or of yourself on social media.



  • BUS 1101 Financial Literacy (1 credit) *
  • MGT 2331 Strategic Leadership in a Global Environment
  • MKT 3319 Digital Marketing

Select two courses (6 credits) from the following:

  • MGT 2360 Managing Sports Careers OR MGT 4310 Entrepreneurship
  • MKT 3314 Sports Marketing and Media OR SPM 1036 Social Media in Sports

Contact Us

Profile photo for William D. Reisel, Ph.D.

William Reisel

Department of Management

Spellman Hall, Room 205
[email protected]