The Johnnies Blog
Welcome to Johnnies Blog—your essential guide to college. From making friends and navigating New York City, to building a career-ready degree, our student stories and expert advice bring the college experience to life. Whether you’re exploring majors, planning to apply, or seeking support for a balanced and purposeful college journey, we’re here to inform, inspire, and connect you every step of the way.
Marketing Intelligence vs. Marketing Analytics vs. Business Analytics: Choosing the Right Master’s Degree
As the Director of St. John’s University’s Master of Science (M.S.) in Marketing Intelligence degree program at The Peter J. Tobin College of Business, I often receive questions about the unique aspects and advantages of a master’s degree in marketing intelligence compared to degrees in marketing analytics or business analytics. In this blog post, I provide an overview of each of these programs offered at the University, highlighting the skills you develop and the career opportunities available with each degree.