

Financial Health
Strengthen the University’s financial foundation through disciplined management, new and enhanced revenue streams, and strategic investments that empower institutional growth and student success.
Priority 2: Financial Health
Goal 2.1: Achieve Sustainable Operating Margins
Strategies:
2.1.1 Implement robust long-term financial planning and forecasting.
Initiative: Create Dynamic Financial Model
2.1.2 Promote a culture of cost-consciousness and operational efficiency across all units.
Initiative: Optimize Expenses
2.1.3 Strengthen financial governance and accountability through transparent reporting structures.
Initiative: Create Dynamic Financial Model
Goal 2.2: Optimize Resource Allocation and Strategic Investments
Strategies:
2.2.1 Align resource distribution with institutional values and priorities and performance outcomes.
Initiative: Revamp the Budget Process
2.2.2 Use data-driven decision-making to evaluate investment opportunities and assess ROI.
Initiative: Implement Budgeting Tool
2.2.3 Encourage cross-unit collaboration to maximize shared resources and reduce redundancy.
Initiative: Develop Budget Advisory Council
Goal 2.3: Increase Net Tuition Revenue Across All Student Cohorts
Strategies:
2.3.1 Implement strategic enrollment management practices to maximize net tuition revenue.
Initiative: Reframe Enrollment for Impact and Excellence
2.3.2 Optimize academic program offerings and modalities to enhance the student success pipeline and to attract new student segments.
Initiative: Undergraduate-to-Graduate Pipeline: Pathways to Professional Excellence
Initiative: Academic Program Review
Goal 2.4: Develop and Grow New Revenue Streams
Strategies:
2.4.1 Diversify revenue through innovation in public and private partnerships and auxiliary services.
Initiative:
2.4.2 Build scalable models for continuing education, online learning, and professional development.
Initiative: Reimagined College of Professional Studies: Expanding Access and New Revenue Streams
Goal 2.5: Advance Philanthropic Efforts and Strengthen Advancement Infrastructure
Strategies:
2.5.1 Cultivate a donor-centric approach to engagement, stewardship, and communications.
Initiative: High-Impact Donor Engagement and Profiling Initiative
2.5.2 Build a culture of philanthropy and support long-term fundraising success.
Initiative: Student Philanthropy: Building a Culture of Lifelong Giving
2.5.3 Engage key volunteer leaders as strategic partners in donor identification, engagement, cultivation, solicitation, and stewardship.
Initiative: Campaign Volunteer Engagement
Key Performance Indicators
% of operating margin (target 3% annually)
Operating revenue per student FTE increase by 3%
Operating expense per student FTE remain relatively flat
% of Net tuition revenue from UG, GR, Transfer student cohort (increase by 3-5% per year)
% of total revenue from non-tuition and alternative sources increase by 5% each year
$ amount of total funds raised (campaign progress towards $400M goal)
$ amount of accrued revenue raised each year (increase annually)
# of donors for annual giving (increase by 5% annually)
# of donors for major ($50,000+) giving (increase by at least 10% annually)
# of planned giving donors (McCallen Society members; increase by at least 10% by May 31, 2028)
cost of raising a dollar (maintain or decrease)