Produced by: the Office of Marketing and Communications
January 20, 2014
St. John’s rebranding effort entered the digital age as it unveiled a new institutional website on Monday, January 20. The site features the University’s new graphic identity and thematically incorporates the new brand messaging pillars of academic excellence; faith and service; the power of a global city and a world campus; a vast alumni network; and New York City’s team.
The website offers St. John’s internal and external audiences a fresher, more attractive format; clearer, more intuitive navigation; and stronger features across all platforms.
The new site provides an improved experience for users of tablets and mobile phones, today’s fastest-growing technology. In addition, internal users, such as administrators and faculty, will benefit from a new content management system, which streamlines the process of posting text and photos.
The redesign involved a thorough analysis of the preexisting site using technologies such as Google analytics. The Office of Marketing and Communications identified best practices, developed a reorganized sitemap, and worked with various departments on content layout and migration.
St. John's new branding platform and graphic identity were introduced in Fall 2013—the culmination of a broad-based research study designed to identify distinctive characteristics that signal a new era in St. John’s history as an academic leader. The new website coincides with the launch of a national advertising campaign in TV, radio, print, outdoor, and online media.