University Launches New Website
St. John’s rebranding effort entered the digital age as it unveiled a new institutional website on Monday, January 20. The site features the University’s new graphic identity and thematically incorporates the new brand messaging pillars of academic excellence; faith and service; the power of a global city and a world campus; a vast alumni network; and New York City’s team.
The website offers St. John’s internal and external audiences a fresher, more attractive format; clearer, more intuitive navigation; and stronger features across all platforms.
The new site provides an improved experience for users of tablets and mobile phones, today’s fastest-growing technology. In addition, internal users, such as administrators and faculty, will benefit from a new content management system, which streamlines the process of posting text and photos.
“St. John’s had the existing content management tool for over eight years and was in need of this overhaul,” said Luci Geraci, director of digital communications. “It’s a huge leap for the University that will allow it to better serve its audiences.”
The redesign involved a thorough analysis of the preexisting site using technologies such as Google analytics. The Office of Marketing and Communications identified best practices, developed a reorganized sitemap, and worked with various departments on content layout and migration.
St. John's new branding platform and graphic identity were introduced in Fall 2013—the culmination of a broad-based research study designed to identify distinctive characteristics that signal a new era in St. John’s history as an academic leader. The new website coincides with the launch of a national advertising campaign in TV, radio, print, outdoor, and online media.