Steve Farella

Chairman, MDC Media Partners

Principal, VFL Investment & Advisory

Steve is an entrepreneur in the media agency space. He was the founding CEO of Havas media agency, MPG Media, now called Havas Media. He co-founded the fastest growing independent media agency, TargetCast tcm in 2002, which he sold to MDC Partners. Today, Steve currently serves as founding Chairman of MDC Media Partners and Assembly Media, a newly launched media agency providing scaled media solutions powered by unique planning and buying technologies. Before launching media agencies Steve built and managed media groups at several leading national advertising agencies including Jordan McGrath Case & Partners, Young & Rubicam, Wells Rich Greene/BDDP and Ammirati & Puris. He began his career at Benton & Bowles. Steve has been recognized by his peers as Media Executive of the Year, Media All Star as well as CEO of TargetCast as it was Media Agency of the Year. He served on several committees at the 4As, has been a speaker at the University of Pennsylvania's Wharton School and was a past President of the Advertising Club of New York. Currently, he Chairs the Advisory Committee of St. John's University's College of Professional Studies where he was awarded the Alumni Outstanding Achievement Award in 2007 and was inducted into St. John’s University’s Heritage Circle in 2017. Steve is also a long time Board Member of the Muscular Dystrophy Association. Along with two partners, Steve recently launched VFL Investment & Advisory, an angel investment firm focused on supporting entrepreneurs in the advertising and ad tech space.