Fabienne T. Cadet

Assistant Professor
Marketing
PhD, Marketing, Hampton UniversityMBA, Marketing Management, St. John's UniversityBS, Marketing, St. John's University
Cadet joins St. John’s University as an assistant professor in the Marketing Department. She holds a Ph.D. in Business Administration (Marketing/Management track) from Hampton University; an M.B.A. in Marketing Management from St. John’s University; and a B.S. in Marketing with a concentration in International Business from St. John’s University. Cadet, prior to her role as a full-time professor, she was an Adjunct Professor of Marketing at her alma mater, Tobin College of Business for four years teaching both undergraduate and graduate courses. In addition to her teaching experience, she has also held various roles in the corporate field such as Senior Marketing Manager and Senior Market Analyst. Her research is motivated by her interests in services marketing, consumer behavior, global marketing and branding.

Teaching Interests

Principles of Marketing, Consumer Behavior, Global Marketing, Services Marketing, Strategic Internet Marketing

Research Interests

Services Marketing, Consumer Behavior

Courses Taught

MKT
600
DECISIONS IN MKTNG MGMT
MKT
603
DYNAMICS OF CON MOT & BEHAVIOR
MKT
624
GLOBAL BRAND MARKETING
MKT
630
MARKETING OF SERVICES
MKT
635
STRATEGIC INTERNET MARKETING
MKT
2301
PRINCIPLES OF MARKETING
MKT
3301
PRINCIPLES OF MARKETING
MKT
3309
EVENT MARKETING
MKT
3311
CONSUMER BEHAVIOR
MKT
3321
MARKETING OF FINANCIAL SERVICE

Select Publications

Journal Articles

Cadet, F. (2017). The Impact of Facebook Posts on Company Financial Performance. The Journal of Business and Technology.

Cadet, F., Aaltonen, P., and Kavota, V. (2017). The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages. Marketing Management Journal.

Cadet, F., Keiningham, T. L., and Aksoy, L. (2017). Operationalizing Customer Value. Journal of Creating Value.

Keywords:
  • consumer behavior
  • services marketing
  • social media marketing