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- Fabienne T. Cadet
Assistant ProfessorVisiting Assistant Professor
PhD, Marketing, Hampton UniversityMBA, Marketing Management, St. John's UniversityBS, Marketing, St. John's University
Teaching Interests
Research Interests
Courses Taught
MKT
600
DECISIONS IN MKTNG MGMT
MKT
603
DYNAMICS OF CON MOT & BEHAVIOR
MKT
624
GLOBAL BRAND MARKETING
MKT
630
MARKETING OF SERVICES
MKT
635
STRATEGIC INTERNET MARKETING
MKT
2301
PRINCIPLES OF MARKETING
MKT
3301
PRINCIPLES OF MARKETING
MKT
3309
EVENT MARKETING
MKT
3311
CONSUMER BEHAVIOR
MKT
3321
MARKETING OF FINANCIAL SERVICE
Select Publications
Journal Articles
Cadet, F. (2017). The Impact of Facebook Posts on Company Financial Performance. The Journal of Business and Technology.
Cadet, F., Aaltonen, P., and Kavota, V. (2017). The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages. Marketing Management Journal.
Cadet, F., Keiningham, T. L., and Aksoy, L. (2017). Operationalizing Customer Value. Journal of Creating Value.
Keywords:
- consumer behavior
- services marketing
- social media marketing