Teaching: Based on my educational training, I strive to teach students the knowledge in the area of social and administrative pharmacy. I use principles and methods of teaching from within and outside the pharmacy discipline to enhance student learning.
Research: My research interests are in: (1) understanding new ways of providing healthcare information to consumers; (2) developing and evaluating new methods of teaching students. For my areas of interest I adapt work grounded in advertising theories for healthcare communication; health behavior theories; marketing models of consumer behavior; and educational psychology.
Understanding new ways of providing healthcare information to consumers; Using advertising theories for healthcare communication; Health behavior theories; Marketing models of consumer behavior; Educational psychology.
PUBLIC HEALTH PRACTICE
INTRO TO PHARMACEUTICAL MKT
ENVIRONMENT PHARM MARKETING
PHARM MGT/ADV PHARMACOECON
Muzumdar, J. (2012). Effects of Anthropomorphic Images and Narration Styles in Promotional Messages for Generic Prescription Drugs. . Research in Social and Administrative Pharmacy. .
Muzumdar, J. (2010). Cultural Competence Knowledge and Confidence After Classroom Activities . American Journal of Pharmaceutical Education..
Muzumdar, J. (2009). Vaccine supply, demand, and policy: A primer. . Journal of American Pharmacist Association..