March 25, 2022
Two publications produced by St. John’s University’s Office of Marketing and Communications won Bronze Awards in the 37th Annual Educational Advertising Awards, a national competition recognizing the field of educational marketing and advertising. This is one of the largest, oldest, and most respected educational advertising awards competitions in the country.
The Winter issue of St. John’s Magazine won Bronze for the category Publications/External, while the St. John’s University Viewbook captured Bronze for the Student Viewbook category.
“Unlike some of our competitors, these marketing materials are not created by an outside agency; rather, they are completely written, designed, and produced in house by a dedicated team of employees who know best how to tell the St. John’s story,” remarked Christian P. Vaupel, Ed.D., Vice President for Advancement and University Relations. “This competition was a good opportunity for us to measure some of our recent marketing material against the best in the country.”
This year, more than 2,000 entries were received from over 1,000 colleges, universities, and secondary schools from all 50 states and several foreign countries. Judges for the Educational Advertising Awards consist of a national panel of higher education marketers, advertising creative directors, marketing, and advertising professionals.
According to Nicole LoCurto, Director, Marketing, who liaisons with the Office of Enrollment Management to plan and execute projects designed to attract and enroll the most accomplished students from around the country and world, “The student Viewbook is the single largest and most important recruitment collateral produced annually by the Office of Marketing and Communications.” The glossy print and digital pieces are shared with thousands of potential students during the student recruitment process.
For years, St. John’s produced a printed alumni magazine that over time became dormant. “Shortly after Rev. Brian J. Shanley, O.P., President, arrived at St. John’s—and in the middle of the COVID-19 pandemic—we decided to bring back a new biannual University magazine in both print and digital formats,” explained Brian Browne, Executive Director for University Relations and Assistant Vice President for Government Relations, who also serves as Executive Editor of the publication. “Our first result is an award-winning issue that will only continue to improve as more readers become engaged.”
The annual Educational Advertising Awards entries are judged on creativity, marketing execution, and message impact. The complete list of the Educational Advertising Awards winners is found here.