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The Sports Marketing Magic of Matthew Mirchin ’82SVC

Monday, May 5, 2014

Under Armour (UA) has grown into one of the world’s most influential sports brands – and one of its executive minds is none other than St. John’s own Matthew Mirchin ’82SVC.

“I’m very appreciative of the opportunities and education that SJU afforded me,” said Mirchin, who currently serves as UA’s Executive Vice President, Global Marketing. “I really enjoyed the Sport Management program at St. John’s, and I especially benefitted from the internship program. It paired me up with the New Jersey Nets, and that’s how I got started in this business.” 

Mirchin has come a long way since that first internship. Nowadays, he negotiates with agents of some of the world’s most famous athletes, signing them to contracts so that they can represent Under Armour.

“Before negotiations, we make sure that the athletes in question are the right personality to represent our brand,” he explained. “I’m fortunate enough to say that I deal with sports stars on a daily basis. Our stable of athletes currently includes Tom Brady, Cam Newton, Clayton Kershaw, Stephen Curry and Jordan Spieth, to name a few, so it’s a lot of fun working with those individuals.”

After graduating from the Staten Island campus in 1982, Mirchin quickly landed a job with the National Basketball Association, thanks to a connection he had made while interning with the Nets. That led to opportunities at other companies and ultimately put him in touch with Kevin Plank, the founder and CEO of Under Armour. Mirchin was offered a position at UA In 2005, and he’s been there ever since.

When I heard about the great Sport Management program, I knew it’d be a perfect fit, and, looking back, I’m so glad to have made that choice."

In his current role, he even helped to ink a deal between UA and St. John’s, providing new uniforms to all of the Red Storm athletic teams. 

“It’s great for Under Armour to have SJU in its portfolio,” Mirchin noted. “We believe that we bring a lot to the University, and, on a personal level, it’s a great new way to stay connected to my alma mater. Men’s Basketball Head Coach Steve Lavin has done a great job recruiting quality players, and the future is definitely bright for the program. We’re excited to be a part of that.”

Mirchin is a huge advocate of St. John’s Sport Management major and serves as a testament to the strength of the program. But he’ll be the first to admit that it wasn’t in his original career plans.

“It took until my sophomore year of college before I realized that I wasn’t going to play in the NBA,” said Mirchin, who once tried out as a walk-on for the SJU Men’s Basketball team. “It’s funny, but I had no real plan at that point. When I heard about the great Sport Management program, I knew it’d be a perfect fit, and, looking back, I’m so glad to have made that choice.”

Mirchin is no stranger to his old college stomping grounds. He often goes back to the Staten Island campus to speak at events, imparting his wisdom to current students and helping the next generation learn how to break into the sports world. 

“I’m a big fan of giving back,” he said. “I know for a fact that if I didn’t go to St. John’s, I never would have had the opportunities I’ve had – the internship with the Nets, the professional development, the great education, etc. So there’s no doubt that I’ll always feel appreciative and grateful to this great University.”