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About the St. John's Brand

Marketing and Communications introduced St. John's University’s new branding platform and graphic identity in January 2014—culminating a broad-based effort to identify and more vigorously promote the University’s distinctive strengths.

The new brand and visual identity incorporates data and insights collected during a yearlong research study by the Office of Marketing and Communications.

The institution-wide effort began in the summer of 2012, targeting various St. John's audiences comprising some 3,000 participants from the following constituencies in individual interviews, focus groups, and surveys:

  • Current undergraduate and graduate students
  • Prospective undergraduate and graduate students
  • Alumni
  • Faculty and staff
  • Guidance counselors
  • Administrators and faculty at peer institutions

Based on this research, five brand chapters were identified that define the St. John's experience. To support this messaging, a multimedia advertising campaign was developed to roll out over a three-year period.