Targeted mailings are not generic mass mailings of hundreds of
resumes. Rather, a target mailing campaign involves sending a
target letter and resume to the head of the department in which
you would like to work and the Human Resources Director at each
company on your target list of companies. A simple way to
obtain the names of these individuals is to call each company's
main number and indicate that you are sending some correspondence
and you would like to verify the name and title of the head of the
division that interests you. Several smaller companies may
list company employee names on its website and a job bank book may
contain the name of the Human Resources Director, i.e. New York Job
Bank Guide (Adams Media Corp.). Target letters should be
followed up with a phone call.
The key to an effective target letter is standing out from the
rest by illustrating your understanding of the company's direction,
philosophy and values. This is where your company research
can really pay off. One example of a target letter:
"Recently, I read an article on Mercer Management Consulting in The
Professional Consultant. I was particularly interested to
learn that you are growing your Information Technology consulting
practice. I am confident you will find that I have the
knowledge and expertise to join your team of consultants."
You would then discuss how your work experience has prepared you to
positively contribute to this organization.