which area to pursue you must do in-depth research into each area of specialization and/or industry you have an interest in.
Marketing Career and Job Resources on the Internet
Join the Career Centers COACH Program
The Occupational Outlook Handbook
Talk to people in the field, talk to your professors, write to and/or join one of the following associations:
American Marketing Association 250 S. Wacker Drive Chicago, IL 60606 (800) AMA - 1150 www.marketingpower.com
Sales and Marketing Executives International, 458 Statler Office Tower Cleveland, OH 44115
American Advertising Federation Education Services Dept. 1101 Vermont Ave. NW, Suite 500 Washington, DC 20005 (202) 898 - 0089 www.aaf.org
Public Relations Society of America 33 Irving Place NY, NY 10003-2376 (212) 995 - 2230 www.prsa.org
Promotion Marketing Association of America 257 Park Ave. S. 11th Floor New York, NY 10001 (212) 420 - 1100 www.pmalink.org
Marketing Research Association 1344 Silas Deane Hwy., Suite 306 Rocky Hill, CT 06067 (860) 257 - 4008 www.mra-net.org
For additional lists of Associations consult the Encyclopedia of Associations.