Title
Executive Director
Department
Marketing and Communications
Campus
Queens
Ranked among America’s top universities by The Princeton
Review, St. John’s University educates leaders for today’s
global society through quality academics, high-tech resources, and
an expanding international presence. Catholic and Vincentian in
tradition, with over 20,000 students on five campuses, St. John’s
is dedicated to making a difference in the world through active
engagement in issues of social justice, energy and resource
conservation, and global citizenship. Reflecting its ambitious
strategic plan, University-wide innovations include cutting-edge
new facilities, expanded access, and unique study abroad and
service-learning opportunities.
The Office of Marketing and Communications plays a critical role
in the success of this dynamic vision through the development and
implementation of an integrated communications plan that reflects
the University’s mission and goals. The Office’s extensive creative
resources are the cornerstones of an innovative mix of promotional
efforts that span multiple mediums.
Job Description
Responsible for the creation and implementation of a comprehensive
communication plan as well as a strategic marketing plan.
This position manages University-wide communication to internal and
external constituents including current and prospective students,
parents, feeder schools, employees, faculty, alumni, benefactors,
and the community. Also responsible for strategic
implementation of the University’s image and recruiting efforts
while ensuring development of and compliance with St. John’s brand
and positioning.
Responsibilities
- Lead a team of employees including the Directors of Brand
Communication, Web Development, Internal and External
Communication, CRM, and Research in the delivery of day to day
services to the University community.
- Enhance the University’s brand/image through development and
implementation of a marketing strategy linked with STJ’s mission,
vision and strategic priorities across all audiences.
- Identify opportunities to showcase St. John’s initiatives both
internally and externally as appropriate.
- Manage marketing, promotion, web and advertising activities
University-wide. Facilitate relationships with specific
academic and administrative units to ensure relevance, consistency
and accountability.
- Provide strategic and thought leadership to develop specialized
marketing programs and initiatives and explore new
opportunities.
- Identify opportunities to enhance work flow and maximize
resources.
- Maintain integrity of University brand and champion its growth
and significance among key internal constituencies.
- Coordinate research efforts to support marketing vision and
outcomes.
Qualifications
- 10+ years experience in marketing, advertising and
communications, including web development; demonstrated success
working on brand/image strategies, preferably in a higher education
arena.
- Strong strategic, organizational, research and planning
skills.
- Demonstrated ability to conceptualize a vision, analyze
patterns of information and external trends, and develop and
implement effective marketing plans.
- Strong people management skills. Ability to collaborate and
work effectively with peers and at all levels of the
organization.
- Excellent written and oral communication skills.
- Effective influence and negotiation skills.
- Strong customer orientation, both internal and external.
Salary
Salary commensurate with your qualifications, experience, and
contingent upon the departmental budget.
Submitting for this Position
Please send a cover letter and a resume to work@stjohns.edu and Reference
Job 1088 in the subject line.