Marketing Management

The objective of the marketing program is to develop professional marketing executives by equipping students with a broad, integrated understanding of the role of marketing within a business firm, the economy, society and the world. Emphasis is placed on creating sensitivity to the rapidly changing demands of a marketing manager's environment. The role of marketing in the strategic interpretation and management of demand has become more crucial to the profitable operation and growth of businesses. The program emphasizes organization, planning, evaluation and control of all aspects of a company's marketing activities. In addition, the student is expected to become familiar with the assembly of marketing data, analysis and quantitative marketing models.

Required Courses
Can be waived on individual basis based on demonstrated knowledge

  • ACC 503 – Financial Reporting
  • CIS 505 – Business Information Technology
  • DS 504 – Business Statistics
  • ECO 506 – Economics for Management
  • FIN 507 – Managerial Finance
  • LAW 501 – Law, Ethics and Society
  • MGT 509 – Operations Management
  • MKT 508 – Marketing Management

Required
Total of 2 courses

  • MGT 502 – Organizational Behavior and Business Ethics
  • MGT 700 – Business Policy

Concentration Field
Total of 4 courses

Required courses:

  • MKT 601 – Marketing Research

Select two courses from:

  • MKT 603 – Dynamics of Consumer Motivation and Behavior
  • MKT 606 – Advertising Management
  • MKT 608 – Sales Administration and Strategy
  • MKT 610 – Product Management
  • MKT 611 – Data Analysis in Marketing Research
  • MKT 623 – Contemporary Marketing Strategy
  • MKT 626 – International Marketing
  • MKT 628 – Comparative Marketing Systems and Research
  • MKT 630 – Marketing of Services
  • MKT 631 – Business to Business (E-Commerce) Marketing
  • MKT 633 – Marketing in East Asia
  • MKT 634 – Marketing of Financial Services
  • MKT 635 – Strategic Internet Marketing
  • MKT 700 – Marketing Seminar on Special Interest Topics
  • MKT 701 – Seminar in Current International Marketing Topics
  • MKT 702 – International Marketing Seminar Abroad

Out of Concentration Field
Total of 2 courses

Select two courses from:

  • ACC 620 – Cost Administration
  • ACC 621 – Controllership
  • CIS 601 – Advanced Computer Applications
  • CIS 644 – System Analysis
  • CIS 645 – Database Management Systems
  • DS 609 – Advanced Managerial Statistics
  • DS 633 – Applied Regression and Forecasting Models
  • FIN 633 – Corporate Financial Management
  • MGT 607 – Logistics and Transportation Management
  • MGT 621 – Decision Support Systems
  • MGT 650 – E-Commerce Planning and Management
  • MGT 651 – Creating E-Commerce Business

International Elective
Total of 1 course

Select one course from:

  • ACC 645 – Selected Topics in International Accounting
  • ACC 646 – Analysis of Foreign Financial Statements
  • FIN 643 – International Corporate Finance
  • ECO 605 – International Trade and Investment
  • LAW 652 – International Business Law and Negotiation
  • MGT 652 – Seminar in International Management
  • MGT 654 – Global Information Systems
  • MGT 659 – International Business Policy
  • MKT 626 – International Marketing
  • MKT 628 – Comparative Marketing Systems and Research
  • MKT 701 – Seminar in Current International Marketing Topics
  • MKT 702 – International Marketing Seminar Abroad
  • TAX 651 – Taxation of Foreign Operations

Free Elective – Total of 1 course