Academic Lecture Series - Marketing Beer and Chocolate: Understanding the Consumer and What They Want - Queens Campus

October 09, 2012 8:30 PM - 9:30 PM
DAC Rm. 409, Queens Campus

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Guest Speaker: Lauren Padwe

About Lauren Padwe
Loves chocolate, beer, and her job...
Ms. Padwe is a Senior Account Manager at Ipsos InnoQuest, a division of Ipsos that specializes in innovation and forecasting.  Ms. Padwe uses a variety of methodologies to help her clients prioritize, develop, optimize, and forecast the volume/sales potential of their new ideas.  Her clients include Hershey's, Heineken, Elizabeth Arden, Dannon, Perdue and Lactalis.

Prior to her work at Ipsos she was a Research Manager at Roper Public Affairs & Media (a division of GfK) where she was responsible for daily project management and analysis of large scale, custom quantitative studies.

Lauren received her B.A. in Legal Studies from SUNY Buffalo and her MBA in Marketing from Baruch College, Zicklin School of Business.

About Ipsos
Ipsos is an innovative, entrepreneurial, client-focused organization, providing research services to clients on a global basis.  Ipsos is proud to be the only global market research company that is still controlled and operated by market researchers. Ipsos InnoQuest is dedicated to helping clients maximize the ROI of their innovation initiatives and build profitable businesses.  From the earliest stages of innovation to brand maturity, Ipsos experts provide world-class solutions to help marketers: generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes.

Date: Tuesday, October 9th, 2012
Time: 8:30 PM - 9:30 PM
Location: DAC Rm. 409, Queens Campus

RSVP: Required. CLICK HERE to RSVP!!

More Information
Ryall Carroll
carrollw@stjohns.edu
(718) 990-7348