July 27, 2011
This summer, Dr. Mitch Casselman and MBA students in the
Management 700 class on the Rome Campus are working with a new
client sponsor, Azienda Vinicola Talamonti srl, a
family-owned vineyard located in the town of Loreto Aprutino
The company is a leading regional vineyard that supplies premium
wine domestically and also exports their product to over 30
international markets. Talamonti executives are evaluating the
possibility of opening a retail space in their area in order to
market their products locally and improve distribution.
The students have been assigned the task of conducting market
analysis and developing a business plan that would include cost
analysis, marketing ideas, store recommendations and a strategy for
the launch and management of a retail site.
To gain a deeper understanding of the company’s operations, the
students spent a day touring the vineyard, the distribution center
and the local town gathering valuable information on the company’s
operations and the local consumer market. Afterwards, Talamonti
employees offered the entire class a traditional meal at a local
restaurant where students and executives spent time brainstorming
their capstone project ideas. Students will make their final
business presentations to Talamonti on July 28, 2011.
Dr. Casselman and the students are grateful to the Talamonti
organization and executive host Rodrigo Redmont for providing the
group with helpful insights into the operations of Italian
winemaking and wine distribution.
The Peter J. Tobin College of Business has provided a high-quality
business education for over eighty years, offering individuals from
throughout the world the opportunity to study in New York’s dynamic
business environment. The innovative curriculum emphasizes an
analytic and hands-on understanding of business practice that
prepares graduates to excel in today’s global marketplace.
For more information about this or other programs at the Peter J.
Tobin College of Business, please contact Asia Hauter at (718)
990-6218 or email@example.com.