Alessio
Chiarini
Intern at StyleOwner
Week Two
My name is Alessio Chiarini, and I am a Junior at St.John's
University. I am now interning at StyleOwner, a growing e-commerce
business. My major is Business Management, but I do not limit
myself with only management oriented internships. I have had
several internships, but this one is quite different. I did not
apply for it, nor was it given it to me. Together with a partner,
we had to create our own marketing plan for StyleOwner. We then
came up with a creative and unique marketing plan, and were
selected among 38 other groups. I was grateful to be picked as one
of the winners, and was looking forward to start the
internship.
I have now been at StyleOwner for five weeks, and so far it has
been an amazing experience. The staff has been extremely kind to
me, answering all my questions and concerns at anytime. The best
part about this internship, is the fact that I get to apply in real
life a marketing plan that I have designed. I feel that there is no
better way to acquire experience. Knowledge that I have been taught
in the classrooms have been helping me significantly to make the
right decisions regarding the execution of the marketing plan. I am
looking forward on continuing my internship, and continuing on
gaining valuable experience.
Week Five
I have now been interning at StyleOwner for more than a month
now, and so far it has been an amazing learning experience. The
logistics of the competition that Adam and I had to face were more
difficult that what we predicted them to be. We originally planned
on hosting the competition at five schools across the country. Due
to a lack of responses and time, we ultimately decided to focus on
one fashion school, located in New York. After collecting several
contact information, we decided to visit the school to speak to
representatives that could help us promote the competition within
the school. After visiting the school to get the competition
approved by the director of the student life, we came back to the
office to search for more information regarding clubs that might be
interested in promoting the competition.
In addition we also collected several contacts of professors
that could be interested in advertising the competition in their
classes. The student clubs we are contacting are all clubs of
marketing, advertisement in the fashion industry, digital media and
merchandising; so all of the members should be interested in the
competition. In addition, the Facebook page of the competition if
finalized, permitting us to use it as a promotion tool on the
official school's page. Restricting the competition to one school
instead of trying to reach out to five seemed like a intelligent
idea. I am now confident the competition is going to be a success,
and a great way to promote StyleOwner among fashion college
students.